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Response This Week March 18, 2015

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18 Mar, 2015



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Cable Networks See Ratings Drop Continue 
NEW YORK – A new report from MoffettNathanson Research says cable networks continue to watch ratings decline among general entertainment and kids programming.
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DirecTV Hit with Deceptive Advertising Charge 
WASHINGTON – The Federal Trade Commission (FTC) has charged DirecTV with deceptive advertising, suggesting its "ditch cable" campaign is lacking facts. DirecTV denies the charge, saying the FTC is "flat out wrong."
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FCC Unveils Net Neutrality Order; Will 'Throw the Flag' for Misconduct  
WASHINGTON – The Federal Communications Commission (FCC) has released the full text of its net neutrality order and it specifies that the FCC flatly prohibits carriers from blocking or throttling lawful content, and from charging companies higher fees for prioritized delivery.
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FTC, AT&T Spar Over Throttling 
WASHINGTON – The Federal Trade Commission (FTC) argues in new court papers that it can sue AT&T for throttling subscribers with unlimited data plans.
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FCC to Focus on Online Privacy 
WASHINGTON – Now that the Federal Communications Commission (FCC) has reclassified broadband as a utility service, it will turn its attention to how it should handle broadband providers' privacy practices.
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NEW a2b 468 9-24-14

Argo Marketing Group announces it has acquired the Dr. Newton’s Naturals phone center operations facility in South Portland, Maine. Argo Marketing has been involved in the local area since its inception in 2003. This acquisition continues the firm’s investment program in the area, with three multilingual customer engagement centers operating out of Maine.

SF Video launches a new website to highlight its expanded offerings and to celebrate 25 years in business. The new site at highlights the SF Video family of companies including SF Global Sourcing, InteliVideo and SFGS Express.

Chicago-based online retailer announces the launch of its PulseTV Deals Network™, a Web-based deal of the day program served by PulseTV featuring a new product daily discounted up to 85 percent off of suggested retail prices.

Facebook unveils a “topic data” service that shows marketers exactly what people are saying about particular subjects, including their own brands. According to Facebook, while third parties can already provide such data, its massive scale makes any insights far more valuable.

Roughly half of Americans regularly listen to Internet radio. That includes 143 million or 53 percent of Americans ages 12 and up who listen a least once per month, and 119 million or 44 percent in the same age bracket who listen at least once per week, MediaPost News reports.

The federal government says it has no issues with Kantar’s purchase of up to 15.45 percent of comScore, the Internet audience measurement company. That came in an early termination notice from the Federal Trade Commission (FTC), which means neither it nor the Department of Justice has any antitrust issue with the deal that would prompt them to either block or condition it. Last month, WPP announced that Kantar, the data investment management arm of the company, was buying the stake in the Reston, Va.-based company.

Rep. Marsha Blackburn (R-TN), who recently introduced a bill that would scrap the Federal Communications Commission’s new net neutrality rules, received at least $80,000 from telecom companies during the last election cycle, Newsweek reports. Likewise, 29 of the bill’s 31 co-sponsors received “thousands” from telecoms in the last election cycle.

Thrillist launches an internal ad agency called The CoLab, and, as Adweek reports, it’s working with brands to create native activations and content: “Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content.”

Charter Communications is in talks to acquire mid-sized cable operator Bright House Networks in an all-stock deal, according to Bloomberg. The deal would be worth as much as $12 billion and would bring an additional 2.5 million customers in Florida, Alabama, Michigan, Indiana and California into the Charter fold.

ABC News and Yahoo are expanding upon their four-year relationship, which will include the addition of Yahoo-branded segments on Good Morning America. Beginning March 16, GMA launched a new daily “Yahoo Your Day” series, featuring top Yahoo personalities Joe Zee, Bobbi Brown and Kerry Diamond.

Following three months of negotiations, the CBS affiliates board and the CBS network have come to terms related to CBS All Access, the network’s $5.99 a month over-the-top (OTT) service. Participating affiliates get what Michael Fiorile, CBS affiliates board chairman, called a “piece” of the subscription monies, with the percentage ramping up as the subscription rolls increase.

New research from Rocket Fuel, a programmatic ad firm, claims that ads with red backgrounds average 31-percent higher conversion rates across all platforms. “The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explains Robert Jones, Rocket Fuel’s research director. “As humans, we see red light more vividly because of the interplay between three types of cone cells in the retina. We are also inclined and trained to notice the color red first – it indicates danger and warnings and it’s used in traffic signals and stop signs.” Other factors that improve conversion rates: male faces, animations and logo placement.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Direct Response Marketing - Clearcall Solutions
Location: Chandler, Ariz.
Posted: 2/27/15

Position: Digital Marketing Analyst - Lifes2good
Location: Chicago
Posted: 2/17/15

Position: Director of Analytics - International Fellowship of Christians and Jews
Location: Chicago
Posted: 2/10/15

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