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Response This Week March 14, 2012

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14 Mar, 2016

DIGITAL EDITION

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CASE STUDIES
INDUSTRY NEWS
Obama Camp Claims Most-Aired Ad of Election So Far 
While all candidates in the 2012 presidential election are fronting big bucks to back to their campaigns, it is President Barack Obama's advertisements that have aired the most so far, according to Kantar Media and Campaign Media Analysis Group.
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Time Warner Launches Enhanced iTV Offering 
Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in its iTV suite that allows cable viewers to interact with targeted advertisements in more ways through their television sets, according to an official statement from the company.
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Pinterest Gains Traction for Consumers, Publisher's Referral Traffic 
While long-standing social-networking sites such as Facebook and Twitter continue to establish their role in advertisers' playbooks, many up-and-coming second-tier social media sites are becoming even more popular with consumers, according to eMarketer.
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Generation C – the 'Most Connected' – Redefining Media Consumption 
Americans ages 18 to 34 are redefining media consumption with their unique embrace of all things digital, taking their personal connection with both content and one another to new levels, devices and experiences unlike that of generations prior, according to Nielsen Co.
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Tax Prep Providers Enjoying Healthy Marketing Return 
The online tax preparation category has seen a noteworthy increase in activity compared to 2011, driven in part by ramped-up ad expenditures among online tax preparers as well as increased marketing activity, according to a new analysis by comScore Inc.
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Job Board

NEWS CORNER

Fosdick Fulfillment announces the addition of a new 250,000 square foot facility in Berlin, Conn., aimed to meet the needs of the company’s growing base.

Hearthware Inc. adds a new category to its family of brands with NuWave Flavor-Lockers, an easy-to-use food storage container system featuring vacuum pump technology.

a2b Fulfillment, a third-party logistics provider with a specialty in consumer-direct order fulfillment and customer services, announces the completion of a project that replaces all of the lighting fixtures in its 180,000 square-foot facility in Greensboro, Ga., with newer, high-efficiency lighting technology.

Positec Tool Corp. opens a new distribution facility in Huntersville, N.C., adding another 20 jobs to the 35 new positions that the company had already created in 2011.

Global Infomerical Services signs an exclusive agreement with Stitch N’ Genius to distribute its EZCurler internationally.

Venable LLP announces its lawyers have successfully defeated the appeal of a denial of class certification in a putative multi-state class action pending in the United States Court of Appeals for the Third Circuit, known as McNair v. Synapse Group Inc.

Marketsmith Inc. promotes Carina Pologruto to general manager and executive vice president of client services.

Front Row Marketing Services names Brian Marks vice president of motorsports and automotive performance.

buySAFE Inc. announces that DecorPlanet.com has improved its website conversion by 7.6 percent with the buySAFE program.

Direct Marketing Concierge launches a direct marketing products site, www.yourDMCshop.com, for corporations looking to improve their position within their respective industries.

Dallas-based branding agency Johnson & Sekin launches a national branding campaign for Genghis Grill.

Shopatron, an E-commerce solution provider, announces it has increased conversion rates for its clients by up to 29 percent through conversion testing and optimization.

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UPCOMING DR EVENTS

COMING UP:

DMA in DC 2012
26 Mar, 2012 - 27 Mar, 2012 | Washington, D.C. | United States (USA)
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ADTech: San Francisco
3 Apr, 2012 - 4 Apr, 2012 | San Francisco | California | United States (USA)
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NAB Show 2012
14 Apr, 2012 - 19 Apr, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Strategist, Landmark Personnel Inc.
Location: New York, NY
Posted: 3/5/12
View/Apply

Position: Account Executive, Creative Productions
Location: Long Beach, CA
Posted: 2/27/12
View/Apply

Position: Vice President of Marketing, Bluefly
Location: New York, NY
Posted: 2/8/12
View/Apply

View All Jobs

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