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Response This Week March 13, 2013

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13 Mar, 2013


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Nielsen-Arbitron Merger on Hold  
WASHINGTON – The Federal Trade Commission (FTC) wants more information about Nielsen and Arbitron’s proposed merger. Analysts say the request could mean pending regulatory quicksand.
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New Amazon TV Ads Tout Fashion 
SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to plug clothes from Burberry, Halston, Chanel, Lanvin, and Escada on the high end and Hurley, Calvin Klein and Jones New York in a more affordable range.
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Cisco, Intel Envision Multi-Screen TV Ads 
SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology extensively in the future. In fact, both are working separately to combine device screens that will support entertainment and advertising.
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U.S. Ad Economy Expands For Third Consecutive Year 
NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a modest 3-percent rate of growth, according to WPP’s Kantar Media unit.
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Survey: Accountability Top Concern for Senior Marketers  
NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a new survey by the Association of National Advertisers (ANA).
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As Seen On Response TV

Rosica Communications, a national PR and online marketing firm, announces the appointment of Ryan Smith to senior vice president of media and client relations. Smith joined the Rosica team in 2009 as a senior account executive and has earned three promotions during his tenure.

Chef David Oland joins Hearthware Inc. as executive chef and will manage the NuWave® culinary team. He’ll also oversee testing and developing recipes for the NuWave® Precision™ Induction Cooktop (PIC) and the NuWave® Pro Infrared Oven.

A new report from Pivotal Research Group calls 2012 a “tepid” year of growth for major advertising holding companies. Collective revenue growth for the holding companies Omnicom, Interpublic, Publicis Groupe, WPP and Havas amounted to just 1.6 percent in the fourth quarter, according Pivotal. That was down from 4.2 percent, 3.1 percent and 2 percent in the first, second and third quarters, respectively. For the year, the holding companies had collective growth of between 2.5 percent and 3 percent.

In its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called “Movies for Grownups.” The series is an expansion of the TV show, which is already currently on RLTV. Viewers can subscribe to the “Movies for Grownups” YouTube series for free.

Pandora says it will add its audience data into the Strata and Mediaocean media-buying platforms. The move will let advertisers compare Pandora’s audience ratings side-by-side with terrestrial radio stations nationwide, and it might bolster Pandora’s ad sales by making it easier for agencies and marketers to plan, buy and process digital radio advertising.

Media General launches a new marketing and advertising service called Advanced Digital Solutions (ADS) that lets advertising clients target consumers based on geography, content, behavior, income and device. Through several partner agencies, ADS gives advertising clients access to premium ad inventory across various channels including display, mobile, video, E-mail and search engine marketing.

Time Inc. will become its own company after a planned spinoff from owner Time Warner, the corporate parent announces. CEO Laura Lang is also leaving the company, after just more than a year. The decision follows several weeks of ultimately unsuccessful negotiations between Time Warner and Meredith Corp. aimed at an eventual transfer of Time Inc.’s titles to Meredith, or a merger of their magazine operations.

A court decision finds that Nielsen, even though it’s a self-proclaimed monopoly, isn’t violating any anti-trust laws because it doesn’t use its muscle to keep competitors out of the market.

When people were asked whether they watched a TV show or movie because of buzz on Facebook, Twitter and other social networks, 67 percent said “no” and 19 percent said “yes.” Another 14 percent said they do not use social media. The findings come from a first-quarter 2013 survey by Digitalsmiths, a video discovery/search company.

Twitter says it passed 200 million monthly users in December, up from 140 million in March. One in three people using Twitter tweeted about TV-related content in June, according to Nielsen data.

Despite the hyper-fragmentation and onslaught of new media options, TV took nearly two-thirds (62.4 percent) of all the ad dollars spent by major agency holding companies during 2012, according to data provided to MediaDailyNews by Standard Media Index. The data, which comes from the systems used by four of the big six holding companies – Aegis, Havas, Interpublic and Publicis – is the most empirical view yet of actual media-buying behavior among major ad agencies, because it is based on their actual buys, not the kind of estimates supplied by third-party syndicated researchers or industry analysts.

More than half of E-mail marketers are integrating E-mail with social media, according to Marketing Sherpa. The study also found that more than 75 percent of marketers consider email and social media to be the most effective customer engagement tools.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Performance Marketing Manager - Kaplan University
Location: Fort Lauderdale, FL
Posted: 3/6/13

Position: Vice President, Public Relations, Communications and Brand Management - Kaiser Permanente
Location: Hawaii
Posted: 2/28/13

Position: Vice President, Fundraising, and Chief Development Officer - The Arthritis Society
Location: Toronto, Canada
Posted: 2/11/13

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