Top Dog Direct, a manufacturer and marketer of As Seen On TV products, wins an award from DirayTV, a DRTV media buying agency, for the No. 1 media rollout of a short-form DR commercial in 2014 for BeActive Brace. The brace hit shelves in fall 2014 and has been a consistent top seller.
R2C Group hires Mark Toner as its first chief marketing officer, where he’ll oversee all marketing and agency growth. Toner is the former managing partner of Source Marketing where he was credited with helping attract dozens of prominent brands.
Collette Liantonio, president and creative director of Concepts TV Productions, was recently featured in an article on women in business in N.J. Biz magazine.
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. For $1 million placed on its Simulmedia Audience Network for one month, the company says it will guarantee a higher return on ad spend.
Instagram surpasses Twitter and becomes the second-largest social network in the U.S. Instagram users increased nearly 60 percent in 2014, putting the monthly user base at 64.2 million, eMarketer estimates. By 2018, this audience will top 100 million. Instagram is also introducing a new way for advertisers to reach its young users. Ads encourage users to swipe left for additional images and links to a brand's website.
CBS Interactive starts a new group called Studio 61 to create custom content running on CBS Interactive platforms – including short- and long-form video, social-media content, infographics and custom data integrations.
Alibaba announces that Aliyun, its cloud-computing subsidiary, will plant stakes in Silicon Valley to gain entrance into the U.S. market. The U.S. data center will complement those in Beijing, Hangzhou, Qingdao, Hong Kong and Shenzhen, while trying to compete with a flooded U.S. market.
Dish’s Sling TV adds AMC and IFC to its basic streaming lineup that totals 17 cable channels for $20 a month. Sling TV is also launching a $5 a month add-on package called, Hollywood Extra that includes the EPIX suite of channels (EPIX, EPIX 2, EPIX 3, EPIX Drive-In) and Sundance.
Twenty-First Century Fox reports it’s considering direct-to-consumer programming, but chief operating officer Chase Carey says the shift will take time. “These things have all got to shake out,” Carey says. “It will be a range of things from add-on products to different types of content offerings that will give the consumer more choice.”
The Diffusion Group reports Netflix streaming has increased 350 percent during the past 10 quarters, growing from 2 billion hours in the fourth quarter of 2011 to 7 billion hours in the second quarter of 2014. Total streaming among U.S. Netflix subscribers rose from 1.8 billion hours in the fourth quarter of 2011 to 5.1 billion hours in the second quarter of 2014.
A+E Networks announces it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to reserve digital video ad inventory using advanced targeting.
Shoppers are spending more time in stores than last year but overall there are fewer of them, says a new U.S. Retail Benchmarks study. Based on the tracking of mobile phones in malls and stores, overall shopper traffic decreased 1 percent from last year during the month of February. However, storefront conversions, the number of shoppers who enter a store as a percentage of the people walking by, increased to 9 percent, slightly up from last year.