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Response This Week Mar. 21, 2012

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21 Mar, 2016

DIGITAL EDITION

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INDUSTRY NEWS
Google to Refresh its Search Engine Function 
Search engine giant Google is revamping its search formula over the next few months, utilizing semantic technology to display more facts and direct answers to Internet users' queries, rather than just a list of multiple Web links.
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Online Advertisers Should Look Beyond Content, Analyst Suggests 
Content has been usurped in importance by infrastructure, platforms and tools for the Internet advertising industry, according to the latest report by Pivotal Research Group.
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Hulu Dominates Video Advertising, comScore Shows 
Hulu has bypassed Internet giant Google when it comes to online video advertising, according to new data from comScore Inc.
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Growth Continues for Newspaper Websites, NAA Says 
While many believe the days of print news are far behind us, media outlets can stay in the game if they continue to focus on digital publications, according to an analysis of comScore Inc. data by the Newspaper Association of America (NAA).
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QR Codes Boast Surprising Buzz, According to Nielsen 
Critics of quick-response (QR) codes have long held to the belief that only marketers are fans of the advertising strategy, while consumers could care less. However, new data from Nielsen/McKinsey's NM Incite suggest that public adoption of QR codes is on the rise.
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Job Board

NEWS CORNER

Viacom Media Networks announces the promotion of Adam Tucker to vice president of ad sales for its Kids & Family networking group. The company also adds two account executives in that group, promoting Steve Capitelli to the role and adding Kristine Laibach, as well.

Pacific Media Technologies, a digital video services facility dedicated to customization, duplication and distribution of short- and long-form content, announces it will merge with Pacific Digital Media Services, a provider of encoding, digital asset management and multiplatform digital content distribution.

RURAL TV, a multimedia agribusiness and rural lifestyle network, announces the launch of its website, MYRURALTV.com.

The Inter/Media Group of Companies announces its headquarters will relocate from Encino, Calif., to Woodland Hills, Calif., at the end of March.

Global Infomercial Services announces it will be the exclusive international distributor for Tracy Anderson’s Metamorphosis workout DVD series.

Adobe Systems Inc. unveils the addition of cross-visit analytics and other cutting-edge capabilities to Adobe Discover, an analytics and segmentation solution within the Adobe Digital Marketing Suite.

Venable LLC adds Leonard L. Gordon, the Federal Trade Commission’s (FTC) former northeast regional director, as a partner in both its advertising and marketing and antitrust practices in its New York office.

Dydacomp, a provider of business technology platforms for small- and mid-sized E-commerce and multichannel merchants, announces that buySAFE Inc. will be included as an integrated feature of SiteLINK 7, the newest release of its E-commerce software that will allow online merchants on the SiteLINK platform to enable buySAFE with one-click activation and try the solution for 30 days at no cost.

Invata Intralogistics, a provider of supply chain and facilities optimization, software and controls, announces that Steven O’Brien has been named senior account executive.

SmartMune, a dietary supplement product designed to enhance immune function, launches a national TV campaign to unveil the new brand on Mar. 31 to consumers across the U.S.

ID Digital Media Inc. announces the launch of its smartphone application development arm, servicing the interactive media needs of the film industry.

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UPCOMING DR EVENTS

COMING UP:

DMA in DC 2012
26 Mar, 2012 - 27 Mar, 2012 | Washington, D.C. | United States (USA)
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ADTech: San Francisco
3 Apr, 2012 - 4 Apr, 2012 | San Francisco | California | United States (USA)
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NAB Show 2012
14 Apr, 2012 - 19 Apr, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive, Media Funding
Location: Malibu, CA
Posted: 3/13/12
View/Apply

Position: Digital Strategist, Landmark Personnel Inc.
Location: New York, NY
Posted: 3/5/12
View/Apply

Position: Account Executive, Creative Productions
Location: Long Beach, CA
Posted: 2/27/12
View/Apply

View All Jobs

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