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Response This Week Live Expo Coverage May 16

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16 May, 2012

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Response Magazine April 2011

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Live Response Expo Coverage
Former Blue Angels Lead Pilot John Foley Draws Record Crowd at Keynote Address 
Keynote Speaker John Foley drew a crowd of nearly 700 attendees during the Response Expo 2012 Keynote Address on Tuesday night. The former lead solo pilot of the Blue Angels kicked off Response Expo 2012 with his Keynote Address, "The How of High Performance," presented by Euro RSCG Edge, at the Hilton San Diego Bayfront.
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Industry Friends Old and New Connect at Response Expo's First Events 
Many of the expected 3,000 Response Expo attendees made appearances at the 2012 event's first gathering Monday night at the Kick-Off Party, presented by Lockard & Wechsler Direct, at the Gaslamp Quarter's luxurious Stingaree, while many early risers enjoyed a leisurely round of golf on Tuesday morning at the Fifth Annual Response Expo Golf Tournament.
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Pre-Show Intensive Takes Memorable Advertising to New Levels 
More than 125 Response Expo attendees joined Dial800 for the Pre-Show Intensive (PSI) Tuesday afternoon to learn how to create memorable advertising that increases response and the science behind memorable advertising.
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Today's Sessions: Master's-level Insight Into Consumer Engagement, Big-Name Brands Including American Cancer Society and Sketchers, and More! 
Today's Educational Sessions at Response Expo 2012 include an Ivy League viewpoint of what direct response marketers need to know when developing and promoting products, advice from venture capitalists on business investments in the DR space, insights from some lesser-known but extremely successful marketing companies behind winning DRTV products, case studies of big-name brands highlighting the benefits of cause marketing, and how DR companies can best navigate the retail maze.
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Network the Night Away at the Martini Party and Bayfront Celebration 
It wouldn't be Response Expo without a fun-filled event to cap off the night, and attendees can mix and mingle at two different cocktail receptions to get the most networking out of their evening!
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UPCOMING DR EVENTS

COMING UP:

Response Expo 2012
15 May, 2012 - 17 May, 2012 | Hilton San Diego Bayfront | San Diego | California | United States (USA)
More On Event

Cable Show 2012
21 May, 2012 - 23 May, 2012 | Boston | Massachusetts | United States (USA)
More On Event

Internet Retailer Conference & Exhibition 2012
5 Jun, 2012 - 8 Jun, 2012 | Chicago | Illinois | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior VP of Business Development, Company Confidential
Location: California
Posted: 5/3/12
View/Apply

Position: Senior Vice President of Business Development, Script to Screen
Location: Orange County, CA
Posted: 5/3/12
View/Apply

Position: Business Development Manager, Progrexion
Location: North Salt Lake, UT
Posted: 4/23/12
View/Apply

View All Jobs

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