Higher Power Marketing’s Peter Feinstein is helping judge the awards competition at the Invention & New Product Exposition (INPEX), occurring this week in Pittsburgh. INPEX is America’s largest invention show where inventors meet with companies seeking new products.
R2C Group is selected as creative and media agency for Leesa, the online luxury American-made mattress company. R2C Group’s new campaign for Leesa launched in April and includes spots on mattress innovation, technology, and ease of ordering.
Stiki, a smartphone text message marketing firm, names Daniel Vose chief technology officer.
Acquisition International names Lindsey Carnett, CEO of Marketing Maven, the most influential female in marketing.
a2b Fulfillment adds three new client services representatives: Kari Bahr, Samantha Lanzarone, and Brandon Shell.
Danoz Direct announces Liz Diles as the new CEO of its Australian and New Zealand business.
Northern Response International Ltd., an infomercial and retail product distributor, is set to launch a number of new products at the Electronic Home Shopping Conference in Barcelona in mid-June. The products include ODii, a grab-it-gadget, along with Viviscal volumizing hair fibers and professional supplements.
Snapchat now boasts 150 million daily active users, Bloomberg reports, passing Twitter’s 140 million daily users. Last month, Snapchat announced a partnership with NBC to show highlights from the 2016 Olympic Games in Rio. The nonexclusive distribution deal was a first for the Peacock network.
Intercom, a customer communication platform, releases a new marketing automation feature that helps marketers create more targeted e-mail and cross-channel campaigns. Intercom’s newly released Smart Campaigns adds a triggered messaging service to the communications platform that, when given a list of potential messages, automatically pinpoints the most important message to send to a subscriber, when that message should be sent, and through what channel the message should be delivered.
Worldwide smartphone shipments are slowing “dramatically,” according to the latest report from Mary Meeker. Likewise, the growth of smartphone users will decline from 31 percent in 2015 to 21 percent in 2016.
Content recommendation network Revcontent signs a deal with CBS Television Distribution for some of its first-run syndication TV shows, including “Entertainment Tonight,” “Inside Edition,” “The Doctors,” “Rachael Ray,” and “Dr. Phil.” Revcontent’s technology allows its publishing clients to have control over what content can appear to readers. Revcontent’s algorithm uses image recognition recommending content that users are most interested in.
Twitter announces it’s opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul, and Visible Measures through its Ads API. The social media giant says advertisers will be able to syndicate their video ads across Twitter and reach the audiences it wants with less hassle.