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Response This Week June 8, 2016

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8 Jun, 2016

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INDUSTRY NEWS
Studies: Younger Viewers Prefer Streaming Video Over Traditional TV 
PLANO, Texas – Consumers between the ages of 18 and 24 prefer streaming video services over traditional TV by a two-to-one margin (66 percent vs. 33 percent) and those age 25 to 34 show a similar preference – 61 percent vs. 38 percent, says TDG Research.
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SVOD Customers: ‘We’re Not Paying Much More’ 
NEW YORK – Netflix and Amazon Prime video customers are nearing the max they’re willing to pay in monthly fees, according to a new study from market researcher GfK. Most subscribers say $10 to $11 is the most they’re willing to pay each month, on average, for subscription video-on-demand (SVOD) services such as Netflix or Amazon Prime.
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Fewer Clients Taking Ad Capabilities In-House in 2016 
WASHINGTON – Fewer clients say they plan to take digital marketing and advertising practices in-house this year – 13 percent, down from the 27 percent who said they would do so in 2015, according to the Digital Society’s digital outlook study, part of its SoDA Report.
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FTC: ISPs Should Get Users’ Consent to Use ‘Content’ for Ad Targeting  
WASHINGTON – Internet service providers (ISPs) should obtain consumers’ opt-in consent before using a broad array of information – including users’ search queries, e-mail messages, social media posts, and titles of books read or movies viewed – for ad purposes, the Federal Trade Commission (FTC) says.
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eMarketer: Worldwide Retail E-commerce Sales to Rise to $3.6 Trillion by 2019 
NEW YORK – Global retail e-commerce sales made up 7.4 percent of the total retail market worldwide in 2015 – $1.67 trillion.
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NEWS CORNER

Higher Power Marketing’s Peter Feinstein is helping judge the awards competition at the Invention & New Product Exposition (INPEX), occurring this week in Pittsburgh. INPEX is America’s largest invention show where inventors meet with companies seeking new products.

R2C Group is selected as creative and media agency for Leesa, the online luxury American-made mattress company. R2C Group’s new campaign for Leesa launched in April and includes spots on mattress innovation, technology, and ease of ordering.

Stiki, a smartphone text message marketing firm, names Daniel Vose chief technology officer.

Acquisition International names Lindsey Carnett, CEO of Marketing Maven, the most influential female in marketing.

a2b Fulfillment adds three new client services representatives: Kari Bahr, Samantha Lanzarone, and Brandon Shell.

Danoz Direct announces Liz Diles as the new CEO of its Australian and New Zealand business.

Northern Response International Ltd., an infomercial and retail product distributor, is set to launch a number of new products at the Electronic Home Shopping Conference in Barcelona in mid-June. The products include ODii, a grab-it-gadget, along with Viviscal volumizing hair fibers and professional supplements.

Snapchat now boasts 150 million daily active users, Bloomberg reports, passing Twitter’s 140 million daily users. Last month, Snapchat announced a partnership with NBC to show highlights from the 2016 Olympic Games in Rio. The nonexclusive distribution deal was a first for the Peacock network.

Intercom, a customer communication platform, releases a new marketing automation feature that helps marketers create more targeted e-mail and cross-channel campaigns. Intercom’s newly released Smart Campaigns adds a triggered messaging service to the communications platform that, when given a list of potential messages, automatically pinpoints the most important message to send to a subscriber, when that message should be sent, and through what channel the message should be delivered.

Worldwide smartphone shipments are slowing “dramatically,” according to the latest report from Mary Meeker. Likewise, the growth of smartphone users will decline from 31 percent in 2015 to 21 percent in 2016.

Content recommendation network Revcontent signs a deal with CBS Television Distribution for some of its first-run syndication TV shows, including “Entertainment Tonight,” “Inside Edition,” “The Doctors,” “Rachael Ray,” and “Dr. Phil.” Revcontent’s technology allows its publishing clients to have control over what content can appear to readers. Revcontent’s algorithm uses image recognition recommending content that users are most interested in.

Twitter announces it’s opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul, and Visible Measures through its Ads API. The social media giant says advertisers will be able to syndicate their video ads across Twitter and reach the audiences it wants with less hassle.

UPCOMING DR EVENTS

FEATURED EVENTS:

IRCE: Internet Retailer Conference & Exhibition 2016
June 7-10, 2016 | Chicago
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DRMA Summer Bash
July 27, 2016 | Southern California
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DRMA Marketer of the Year Event
Sept. 14, 2016 | Las Vegas
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DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON:

INPEX 2016
June 7-9, 2016 | Monroeville, Pa.
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Licensing Expo 2016
June 21-23, 2016 | Las Vegas
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Performance Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 5/25/16
View/Apply

Position: Manager, Digital Marketing and Innovation - HarperCollins Christian Publishing
Location: Grand Rapids, Mich.
Posted: 5/23/16
View/Apply

Position: Direct Response Marketing Assistant - Natural Health Sherpa
Location: Wilmington, N.C.
Posted: 5/12/16
View/Apply

View All Jobs:
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