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Response This Week June 7, 2017

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7 Jun, 2017


MAY 2017

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NEW HYBRID 120 5-18
NEW KANTAR 120 12-14


NEW a2b 468 1-18
Meeker’s Internet Trends Report Again Causes Big Buzz 
RANCHO PALOS VERDES, Calif. – Perhaps the only thing rivaling Silicon Valley’s anticipation of Mary Meeker’s annual Internet Trends Report is the breathless press coverage of the “key takeaways” or “crucial trends” called out in the report.
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Ohio Attorney General Takes on Pharma Marketers Over Opioid Crisis 
COLUMBUS, Ohio – Mike DeWine, Ohio’s Republican attorney general, stunned five of the country’s largest pharmaceutical companies by filing suit against them last week for “fraudulent marketing practices” of their opioid painkillers.
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Neustar Study: TV Still the Best Bet for Scale and ROI Among Advertisers 
STERLING, Va. – An updated study from Neustar – commissioned by Turner and Horizon Media – found that TV remains ahead of digital advertising when it comes to driving ROI and reach across multiple industries.
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Publishers, Advertisers Wary as Google Confirms Ad Blocker Coming to Chrome 
MOUNTAIN VIEW, Calif. – Last week, Google confirmed something that’s been rumored for months: it will add preinstalled technology to its Chrome browser designed to block the most “annoying” ads. The technology, which the company is not calling an ad blocker – despite its clear purpose – is expected to arrive early next year.
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Zenith Forecast: Media Consumption Still Centered on Traditional Channels 
NEW YORK – More than two-thirds of the time people will spend consuming media in 2017 will be focused on traditional media channels – broadcast TV and radio, printed newspapers and magazines, cinema, and outdoor – according to Zenith’s Media Consumption Forecasts.
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NEW Summer Bash 468 6-7

The Eighth Annual DRMA Summer Bash celebrates a new location this year: aboard the historic Battleship U.S.S. Iowa in Los Angeles on Tuesday, July 25, from 6-9 p.m. The event is sponsored by DirectAvenue, Motivational Fulfillment & Logistics Services, Pacific Media Technologies, and Strategic Media. The Port of Los Angeles was home to the United States battle fleet from 1919 to 1940, until it was transferred to Pearl Harbor, Hawaii, and more recently to the Long Beach (Calif.) Naval Shipyard. The Battleship U.S.S. Iowa is the only battleship museum on the West Coast and the namesake of the last class ever constructed. Built more than 70 years ago, she stands as a testament to American ingenuity and engineering. Known as the Battleship of Presidents, the Iowa promises Summer Bash attendees a unique and memorable experience on the waterfront. Click here to RSVP for the Summer Bash today.

A pair of agencies, Script to Screen (STS) and M2 Marketing and Management Services, celebrate two awards won by their client, Gwynnie Bee. The plus-size clothing rental service earned the 2017 AdSphere Award for Best Infomercial – Miscellaneous (which was presented during Response Expo in April) and also earned a 2017 Jordan Whitney Greensheet Award for Best Fashion Infomercial.

Brand response creative boutique Avalanche Creative Services expands its digital reach with the announcement of four new employees: Noah Schoer as account coordinator; Nirvana Sayers in graphic design; Christopher Alincastre in marketing; and Deanna Brigandi in art and copywriting. 

Yangaroo Inc., a secure digital media management and distribution company, announces a 29-percent year-over-year revenue increase in its first-quarter 2017 results. The company also notched consecutive profitable quarters for the first time..

Sprint chooses Horizon Media as its new media agency. Previously serviced by Mediavest/Spark, Sprint spent an estimated $700 million on media in 2016, according to Response research partner Kantar Media.

Kantar Millward Brown and Samba TV team to launch a TV measurement effort, combining the former’s Ignite panel (including 8 million PC users and 3 million mobile users) and the latter’s 13.5 million smart TV and connected-device households. The goal: to give TV media buyers the opportunity for precise ROI measurements similar to digital media.

A study from creative agency Anatomy shows that 71 percent of young millennials (age 18-26) most often consume TV content via over-the-top (OTT) platforms. Nearly half of the group watches entertainment exclusively on desktop or mobile devices.

In a note to investors, BMO Capital Markets – based on estimates from Innovid – announces that OTT video ad spending will likely increase 300 percent in 2017. “We believe OTT marks an opportunity for both traditional TV players (particularly as products featuring their networks like Sling TV, DirecTV Now, YouTube TV, and Hulu with Live TV get early traction), as well as pure-play digital ones, like YouTube, as they are native to the underlying digital experience,” the company wrote, in part.

With the previously announced spin-off of from TEGNA (Response This Week, May 10) being approved by TEGNA’s board of directors, began trading on the New York Stock Exchange on June 1.

Pivotal Research Group’s analysis of Nielsen Universe Estimates (a projection for an upcoming period) shows an expected 2.9-percent decline in overall median cable network subscribers for June, following a 3-percent drop in May and a 2.8-percent dip in April. The average decline for the first quarter of the year was 2.1 percent.

The App Install Marketing Survey from AdColony says that video ads now account for half of all app install marketer spend. Full-screen video ads account for 25 percent of that spend, while social video accounts for 16 percent and in-feed video makes up 7 percent.

CarGurus, a U.S. third-party car shopping and research platform, rolls out a pair of TV spots this week, doubling down on its first TV marketing efforts that launched in April.



DRMA Summer Bash
July 25, 2017 | Los Angeles
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IRCE: Internet Retailer Conference & Exhibition 2017
June 6-9, 2017 | Chicago
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eTail East 2017
August 14-17, 2017 | Boston
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INPEX 2017
June 13-15, 2017 | Pittsburgh
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Affiliate Summit East 2017
July 30-Aug. 1, 2017 | New York
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NACDS Total Store Expo 2017
August 19-22, 2017 | San Diego
More On Event

View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Client Success Manager - What To Expect
Location: New York
Posted: 5/26/17

Position: Direct Response Marketing Coordinator - Blue Cross Blue Shield of Alabama
Location: Birmingham, Ala.
Posted: 5/17/17

Position: Director, Donor Development - International Dyslexia Association
Location: Baltimore, Md.
Posted: 5/9/17

View All Jobs:
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