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Response This Week June 6, 2012

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6 Jun, 2016

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Response Magazine April 2011

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As Seen On Response TV

INDUSTRY NEWS
Microsoft's Default Do-Not-Track Header Draws Criticism from Industry 
Microsoft's decision to turn on a do-not-track header by default in its newest browser has drawn criticism from many in the ad industry who support self-regulation, according to multiple media reports.
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Advertising Association Issues Guides for Brands Amid Political Season 
The American Association of Advertising Agencies (4As) is advising agencies can do to deal with heightening political activity on a local basis and how to manage advertisers' expectations.
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Print Readership is Growing Among Millenials 
In a positive boost to print advertisers, magazine readership among millennials is actually growing, according to a new study from Conde Nast.
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Buying Power of Black Consumers Presents Key Opportunities for Marketers 
The digital lives of America's black consumers highlight the significant buying power present and the key opportunities there for marketers, according to new insights from the Nielsen Co.
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E-commerce Competitive Opportunities Lie in Product Returns, comScore Says 
Though a majority – 86 percent – of consumers report being satisfied with their online shopping experiences, opportunities for improved customer relations and potential future sales exist in the area of product returns, according to the latest survey from comScore Inc.
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Job Board

NEWS CORNER

Murad Inc. selects Air Paris as its brand development agency of record.

Diray TV announces its relocation to new corporate headquarters. The new address is: 372 Danbury Road, Suite 205, Wilton, CT 06897.

Halogen TV wins a Gold Cause Marketing Halo Award in the Best Video Campaign category at the 10th Anniversary Cause Marketing Forum Conference in Chicago.

Polishop launches its mobile E-commerce application, which allows users to order a product they see on a demo video or commercial.

Acquirgy releases its second E-book, “Behind the Scenes: What it Takes to Create A Wildly Successful Multichannel, DRTV-Driven Customer Acquisition Campaign.” It is available here.

Meghan Reilly is promoted to account executive from senior media relations specialist at Walker Sands Communications.

Zephyr Media Group launches Zephyr Digital Media, a division exclusively dedicated to the planning and execution of direct advertising campaigns targeting all digital platforms.

Return Path’s CEO Matt Blumberg is recognized as a 2012 top entrepreneur by Crain’s New York Business.

The National Retail Federation announces the launch of a 60-day campaign to raise awareness among lawmakers and the public on how a loophole exempting online sales from sales tax is hurting local communities and job creation.

Modells.com chooses E-commerce provider Shopatron as its order management solution to deliver officially licensed sports gear to fans.

Merkle, a customer relationship marketing firm, announces its ninth annual CRM Executive Summit, set for June 6-8 in New Orleans.

Tupperware Brands launches new kitchen solutions for the Father’s Day holiday, including the Whip ‘N Prep Chef and Breakfast Maker.

Click here for Jackie's Journal archives.

UPCOMING DR EVENTS

COMING UP:

Internet Retailer Conference & Exhibition 2012
5 Jun, 2012 - 8 Jun, 2012 | Chicago | Illinois | United States (USA)
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Licensing International Expo
12 Jun, 2012 - 14 Jun, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor, Respond2
Location: Portland, OR
Posted: 5/22/12
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Position: Director of Marketing, TruPhone Ltd.
Location: Durham, NC
Posted: 5/18/12
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Position: DR Media Planner/Buyer, General Advertising Agency
Location: Bloomington, IN
Posted: 5/16/12
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View All Jobs

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