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Response This Week June 29, 2016

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29 Jun, 2016



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Ad Leaders React to Brexit; Uncertainty Lingers in Market 
LONDON – The media industry’s reaction to U.K. voters opting to leave the European Union continues.
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Report: Addressable TV Ad Spending Doubled in ’15; Will Double Again in ‘16 
NEW YORK – U.S. spending on addressable TV ads doubled in 2015 – and eMarketer predicts it will double again this year.
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Nearly 70 Million U.S. Internet Users Will Block Ads This Year 
NEW YORK – More than a quarter of internet users will block ads this year, says a new report from eMarketer. The digital research firm also predicts that ad blocking in the U.S. will increase by double digits in 2016.
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AT&T Mobility May Make TV Spots From Online Video Show Clips 
DALLAS – AT&T continues its efforts to create online video shows for mobile viewers and reports it may take the clips from its popular Hello Lab series and turn them into 30-second and 60-second TV spots.
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Privacy Expert Urges FCC to Curb Broadband Providers 
WASHINGTON – A privacy scholar is urging the Federal Communications Commission (FCC) to move forward with rules that would require broadband providers to get people's opt-in consent before using data about their web activity for ad purposes.
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Through July 1, the DRMA – the alliance for performance-based marketers – is accept volunteers for its three recently announced committees: the DRMA Education Committee; the DRMA Membership Committee; and the DRMA TV Everywhere Committee. For more information on the committees and to volunteer to serve, visit:

In Response’s May issue, due to an oversight, our annual Cable Network Directory did not include information from Music Choice. Below are the network’s contact and demographic information, as well as a brief description. – Ed.

Music Choice
Mike Mucillo
328 W. 34th St.
New York, NY 10001
Phone: (646) 459-3320
Fax: (646) 459-3309
Male/Female Viewer Percentage: 48/52
Average Viewer Age: 41
Average Viewer Income: $69,000
Total U.S. Households: 50 million
Offers Long-Form/Short-Form Media: Yes/Yes
Description: Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide. Through Music Choice's unique direct response advertising opportunities, advertisers can effectively boost conversion rates among its highly engaged audience.

National Merchants Association, a bankcard leader and merchant advocacy group, appoints Butch Hildebrand to director of sales.

Advocacy groups, including Fight the Future and Free Press, gave the Federal Communications Commission (FCC) a package with 100,000 letters by consumers criticizing data caps and their exemptions last week, reports.

Smart TV manufacturer Vizio suggests it will argue that a federal video privacy law doesn't apply to electronic device manufacturers like itself.

CBS’ Les Moonves says the current upfront market for the network is very strong – much better than a year ago. “Upfront selling is … going phenomenally well. We had a rough year a year ago at the upfront and that’s because people were confused about digital,” he said. Media-buying executives say the major broadcast TV networks are nearing completion of upfront deals with some big media agencies.

Twitter acquires Magic Pony, a startup that specializes in improving low-resolution video in real time. Twitter CEO Jack Dorsey says Magic Pony’s technology will “enhance our strength in live and video and opens up a whole lot of exciting creative possibilities.”

Hearst announces that its trend detector offering, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst's media properties. Buzzing@Hearst analyzes data-driven signals and monitors trending articles, enabling marketers to sync their messages to what's buzzing and hot in real-time and what content readers are engaging with.

Instagram debuts “Picked for You” channels, featuring videos grouped by users’ preferred topics and interests. The social media company reports viewership is growing and that the total time users spent watching video increased 150 percent during the past six months alone.

A TiVo Research/Media TRAnalytics survey during the first quarter of 2016 says many non-sports channels are reporting they have high live programming viewing. ESPN scores 93 percent of all its viewing as live viewing when it comes to prime-time programming, with 92 percent live viewing for total day. But several other cable networks also rang up 90-percent-plus scores, including TBS, CNN, History, and Food Network each scoring 91 percent in live total day viewing. In prime time, 90 percent of TBS viewing was live, with sister network CNN at 89 percent. Next was History at 88 percent. USA, Fox News Channel, and HGTV reached 87 percent for live prime-time viewing.

Real-time information-services provider Neustar and ad-tech firm Simulmedia will partner to offer a complete linear TV activation and measurement product. The offering combines Neustar Data Onboarding and MarketShare Analytics with Simulmedia’s audience-targeted national TV campaigns  to  enable marketers to do closed-loop targeting on linear TV at scale and achieve a new level of audience matching precision.

Mobile ad company InMobi pays a $950,000 fine for allegedly violating the Children's Online Privacy Protection Act (COPPA) by gathering geolocation data from children younger than 13 without their parents' consent, the Federal Trade Commission (FTC) said last week.

News Corp. says its U.K. publishing arm, News UK, will invest millions in its video production efforts across its newspaper websites to support thousands of original online videos a year.



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July 27, 2016 | Southern California
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July 31-Aug. 2, 2016 | New York
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Performance Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 5/25/16

Position: Manager, Digital Marketing and Innovation - HarperCollins Christian Publishing
Location: Grand Rapids, Mich.
Posted: 5/23/16

Position: Direct Response Marketing Assistant - Natural Health Sherpa
Location: Wilmington, N.C.
Posted: 5/12/16

View All Jobs:
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