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Response This Week June 27, 2012

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27 Jun, 2016

DIGITAL EDITION

Response Magazine April 2011

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As Seen On Response TV

CASE STUDIES
INDUSTRY NEWS
Tech Problems Biggest Hurdle for Marketers Connecting with Consumers, Survey Shows 
Chief marketing officers (CMO) and chief information officers (CIO) must partner to help brands and businesses better connect with consumers across emerging channels, including mobile devices and social networks, according to a new survey by IBM.
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Moms – A Marketer's Goldmine – Turning to Digital Platforms 
Moms – the Holy Grail for many direct response marketers – are more often turning to technology for suggestions and advice, creating a powerful opportunity for brands to connect with these consumers and contribute to family moments, according to a new study by Yahoo! and Starcom MediaVest Group.
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M-commerce Attracts Much Wider Demographic Than Marketers Assume, Study Suggests 
Those seeing the most benefits from mobile shopping represent a much wider range of demographics than previously assumed by most marketers, according to a new study by The Integer Group and M/A/R/C Research.
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More Brands to Pursue Mobile Marketing, Data Shows 
More marketers who have held out on incorporating mobile into their marketing strategies report a growing adoption rate of standalone and integrated mobile marketing programs, according to the latest data from StrongMail.
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Paid Video Viewing Via Tablets, Phones Continues to Rise 
Tablet and wireless phone viewing of paid video has continued to increase as various distribution channels emerge and improve, according to the latest J.D. Power and Associates study.
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Job Board

NEWS CORNER

Due to the Independence Day holiday next Wednesday, the next issue of Response This Week will be on July 11.

NBC’s Today Show featured Response Expo 2012 and As Seen On TV fitness products in a segment late last week. Watch the segment here. Also, to see clips from the extensive local TV coverage the event received during its May 15-17 run in San Diego, please visit: www.responsemagazine.com/response-expo/2012-media-coverage.

Michael Hennen joins Cannella Response Television as chief financial officer.

Murad Inc. launches the latest innovation in its Anti-Aging Acne line, Pore & Line Minimizing Hydrator.

Marketing firm FaceTime Strategy announces the opening of its new national Meetings and Events Division as well as a new client office in Denver, with events and marketing communications professional Victoria Stephens, CMP, at the helm.

Mike Danbury joins OpenJar Concepts as media buy strategist and traffic coordinator.

Meritus Payment Solutions partners with Junction Solutions to add its single-source payments products to Junction’s line of vertical specific on-premise and on-demand software applications and services for the multi-channel retail, distribution and food-and-beverage industries.

SP Express announces enhanced operations to specifically address the unique business needs of textile businesses, including the addition of several Measuregraph 564-60-inch double and roll machines and a vendor compliance management program.

Value Group Direct LLC hires Sharon Foulke as marketing director and Katrina Wiley as senior artist.

Marketing Maven Public Relations announces it was ranked among the top 20 largest women-owned businesses in the northwest region of Los Angeles, and that Lindsey Carnett was honored with the Top Women in Business Award from Pacific Coast Business Times.

Front Row Marketing Services announces an agreement with The University of North Dakota to handle sponsorship sales and assist in a wide variety of business development opportunities.

Yahoo! hires Michael Barrett to run its advertising sales team as chief revenue officer.

Click here for Jackie's Journal archives.

UPCOMING DR EVENTS

COMING UP:

DRMA Summer Bash
26 Jul, 2012 - 26 Jul, 2012 | Shady Canyon Country Club | Irvine | California | United States (USA)
More On Event

eTail East 2012
13 Aug, 2012 - 16 Aug, 2012 | Boston | Massachusetts | United States (USA)
More On Event

Shop.org Annual Summit
10 Sep, 2012 - 12 Sep, 2012 | Denver | Colorado | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor, Respond2
Location: Portland, OR
Posted: 5/22/12
View/Apply

Position: Director of Marketing, TruPhone Ltd.
Location: Durham, NC
Posted: 5/18/12
View/Apply

Position: DR Media Planner/Buyer, General Advertising Agency
Location: Bloomington, IN
Posted: 5/16/12
View/Apply

View All Jobs

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