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Response This Week June 22, 2016

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22 Jun, 2016



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Ad Outlook Gets Brighter Forecast 
NEW YORK – Analysts are upgrading their forecasts for U.S. and global advertising.
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SMI Report: 19% Growth in Scatter Market May Boost Upfront Ad Demand 
NEW YORK – The 2016-17 upfront marketplace could be robust, according to new data analyzing the share of spending growth of upfront versus scatter markets.
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TV Advertising Can Boost App Acceptance 
NEW YORK – A new study from the Video Advertising Bureau (VAB) has found a correlation between television advertising and traffic for mobile apps.
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TV Everywhere Doubles; Viewers Aren’t On-the-Go  
SAN JOSE, Calif. – TV Everywhere viewing on all digital platforms doubled its growth versus a year ago but viewers are not as ‘on-the-go’ as originally thought according to Adobe’s Digital Index Digital Video Benchmark report.
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More Programmatic Digital Video Inventory Available in First Quarter  
SANTA CLARA, Calif. – More programmatic digital video inventory was made available, in the first quarter, says programmatic trading platform Ooyala’s 2016 Video Index.
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The DRMA – the alliance for performance-based marketers – continues to accept volunteers for its three recently announced committees: the DRMA Education Committee; the DRMA Membership Committee; and the DRMA TV Everywhere Committee. For more information on the committees and to volunteer to serve, visit:

Andrew McLean joins Quigley-Simpson in New York as its new chief development officer. McLean will oversee new business, marketing, growth, and development.

Harvest Growth, a DRTV marketing and infomercial production agency, announces its new website,, with a more modern look and renewed focus on educating inventors and entrepreneurs on how to launch their products or services via DRTV.

DISH Media Sales and BidSwitch partner to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner system so advertisers and agencies can target DISH TV households nationwide.

Marketing Architects hires Aaron Lange as senior vice president of technology. He’ll oversee all digital marketing, systems infrastructure, big data management, and telephony services.

PulseTV earns the ranking of No. 36 on Crain’s annual fastest growing companies for the Chicago Metropolitan area.  PulseTV enjoyed a 346-percent growth rate during the past 5 years.

Merit Mile, an integrated communications agency, is recognized by The Stevie® Awards as a PR campaign of the year winner in the marketing consumer products or services category. The Stevie Awards are part of the American Business Awards family.

Google announces it’s helping retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse the store or after they’ve left.

Women are more active than men on Instagram and prefer the platform to other social networks for engaging with brand content, eMarketer reports.

More than half of U.S. marketers will add more money in their budgets for customer loyalty in 2017, according to research, says analytics company CrowdTwist. About 13 percent said they expect to “significant increase” spending on such programs.

Among American adults ages 18-24 polled by Reuters, 28 percent said they get most of their news from social media. TV was cited by 24 percent of the same age group.

A Nielsen Catalina Solutions study finds magazines deliver the highest return on advertising spend, with an average return of $3.94 for every dollar spent on advertising. The next closest media platform is display advertising with a $2.63 return.



DRMA Summer Bash
July 27, 2016 | Southern California
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Sept. 14, 2016 | Las Vegas
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Dec. 6, 2016 | New York
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Licensing Expo 2016
June 21-23, 2016 | Las Vegas
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Affiliate Summit East 2016
July 31-Aug. 2, 2016 | New York
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Performance Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 5/25/16

Position: Manager, Digital Marketing and Innovation - HarperCollins Christian Publishing
Location: Grand Rapids, Mich.
Posted: 5/23/16

Position: Direct Response Marketing Assistant - Natural Health Sherpa
Location: Wilmington, N.C.
Posted: 5/12/16

View All Jobs:
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