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Response This Week June 15, 2016

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15 Jun, 2016

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CASE STUDIES
INDUSTRY NEWS
U.S. Appeals Court Upholds Net Neutrality Rules in Full 
WASHINGTON – A federal appeals court on Tuesday upheld the open internet rules that back the principle of net neutrality – the idea that phone and cable companies should treat all of the traffic on their networks equally with no blocking or slowing their competitors, and no fast lanes for companies that can pay more.
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ANA: Media Kickbacks ‘Pervasive’; Agencies, Industry Call Report ‘One-Sided’  
NEW YORK – A report from the Association of National Advertisers (ANA) that says the ad industry lacks transparency and that kickbacks are “pervasive” is drawing plenty of fire and ire from agencies and other industry representatives.
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DRMA Starts 3 Committees to Expand Member Involvement 
SANTA ANA, Calif. – As part of the celebration of its 10th anniversary, the DRMA – the alliance for performance-based marketers – announces the formation of three new committees: the DRMA Education Committee; the DRMA Membership Committee; and the DRMA TV Everywhere Committee.
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First-Quarter Ad Revs Hit New High; Internet U.S. Ad Spend to Top TV in 2017 
NEW YORK – U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of 2016, up from $13.2 billion in the year-ago quarter, according to a study from the Interactive Advertising Bureau (IAB) and conducted by Pricewaterhouse Coopers US (PwC).
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TV Summit: TV’s Response to OTT Will Bring More Targeted Inventory 
AMELIA ISLAND, Fla. – TV advertising big hitters who gathered in Florida last week for MediaPost’s TV Summit said more efficiency is on the horizon for marketers buying TV time.
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NEWS CORNER

OpenJar Concepts Inc. welcomes Joshua Guffey as chief technology officer.

Phoenix-based Higher Power Marketing celebrates the anniversaries of four employees: Rod Simas of Fresno, Calif., has written code for the agency’s database system for 11 years; Janelle Hutter of Colorado Springs, Colo., has maintained the database for a decade; Alyssa Skinner of Exeter, N.H., has spent the past six years working with HPM’s media partners; and Shaun Mahoney of Buffalo, N.Y., is marking five years of business development for the agency.

Assembly, MDC’s full-service media agency, hires Kendra Mazey as managing partner in Detroit.

BidSwitch hires Barry Adams as its vice president of commercial development.

Time Inc. partners with Wochit, a cloud-based video creation platform, to create more than 40,000 pieces of real-time, short-form video, especially for breaking or trending news in 2016.

eMarketer predicts mobile messaging app Snapchat will double its user base between now and 2020, pulling ahead of Twitter and Pinterest in the U.S. for the first time.

Pricewaterhouse Coopers reports that ad spending on paid digital media by the U.S. automotive industry will hit $8.71 billion in 2016, up 17.3 percent year-over-year. This figure will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7 percent from 2015 to 2020. While growth will begin to taper off this year, the industry’s share of U.S. digital spending is expected to rise throughout the forecast period.

More ad agencies shift marketing spend from Twitter to Instagram and other social platforms, says a recent survey by STRATA. Instagram is now being used more than Twitter in social media advertising. But Facebook and YouTube are still tops at 96 percent and 67 percent, respectively. Instagram is at 63 percent and Twitter is at 56 percent. Overall, social spend is on the rise with 17 percent of agencies stating they will allocate up to a quarter of their budgets to social, a 76-percent increase from last quarter.

AOL partners with Rogers Media to create a private marketplace for programmatic TV and let advertisers and agencies implement targeted, data-driven audience buying. AOL says custom data segments will be available for purchase programmatically in 2017.

Worldwide mobile internet usage will increase by nearly 27.7 percent this year, driving a 1.4-percent increase in overall media consumption, according to Zenith’s Media Consumption Forecast. All other media usage – including desktop internet – will decline by 3.4 percent in total.

Gawker Media files for Chapter 11 bankruptcy protection, according to documents filed with the bankruptcy court.

FCC Chairman Tom Wheeler rejects Sen. Jeff Flake’s (R-AZ) request to extend the official deadline for commenting on proposed privacy rules that could restrict broadband providers from engaging in online behavioral advertising. “An extension of the comment deadline is not in the public interest,” Wheeler writes in a letter.

UPCOMING DR EVENTS

FEATURED EVENTS:

DRMA Summer Bash
July 27, 2016 | Southern California
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DRMA Marketer of the Year Event
Sept. 14, 2016 | Las Vegas
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DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON:

Licensing Expo 2016
June 21-23, 2016 | Las Vegas
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Affiliate Summit East 2016
July 31-Aug. 2, 2016 | New York
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Performance Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 5/25/16
View/Apply

Position: Manager, Digital Marketing and Innovation - HarperCollins Christian Publishing
Location: Grand Rapids, Mich.
Posted: 5/23/16
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Position: Direct Response Marketing Assistant - Natural Health Sherpa
Location: Wilmington, N.C.
Posted: 5/12/16
View/Apply

View All Jobs:
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