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Response This Week June 14, 2017

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14 Jun, 2017


MAY 2017

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NEW HYBRID 120 5-18
NEW KANTAR 120 12-14


NEW a2b 468 1-18
Google, Facebook, Microsoft Spent More Than Two-Thirds of Their 2016 Ad Dollars on TV 
NEW YORK – Google, Microsoft, and Facebook – three of the biggest internet/digital companies in the world – combined to spend more than 69 percent of their ad dollars on TV in 2016, according to a new report from Response research partner Kantar Media.
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Cisco: Live Video Usage to Increase 15-Fold by 2021 
SAN JOSE, Calif. – Live video usage will increase 15-fold during the next five years and account for 13 percent of global internet traffic by 2021, Cisco reports in its annual study of how the internet is being used.
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MoffettNathanson: U.S. Advertising to Rise 3.4 percent in 2017 Thanks to Web 
NEW YORK – Higher-than-expected internet advertising business in 2017 will more than compensate for TV ad declines, including all platforms – broadcast, cable, and TV stations – according to a report from MoffettNathanson Research.
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Ad Blockers Not Concerned With Google Ad Filter; Marketers More Wary 
MOUNTAIN VIEW, Calif. – Google’s announcement of its coming ad blocker for its Chrome web browser (the most-used web browser in the U.S., with a 44.5 percent market share) is spurring comments from ad blocking companies and marketers.
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Most Stores to Move from Brick-and-Mortar to Online in 10 Years 
STAMFORD, Conn. – Roughly 66 percent of small business owners who currently run both an online and physical store say they’ll close their physical store within 10 years and operate their businesses solely online, says research from GetApp, a business app review site.
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NEW Summer Bash 468 6-7

Matti Kon, CEO of InfoTech Solutions for Business Inc., shares cyber security tips via Cheddar, an online news network. Kon has 30-plus years of experience in developing and integrating computer systems for both corporate America and the industrial-military complex and is a regular contributor to media including WPIX 11, ABC News, Al Jazeera, and others. You can find the interview here:

Blue Vase Marketing and Great Falls Marketing, both DR sales and customer retention services in New England, announce that Great Falls will absorb Blue Vase’s call center capabilities. Consistent client growth has provided Great Falls the opportunity to expand and open multiple call centers throughout Maine in recent years.

The United States ranks 28th in the world in mobile web speeds, according to Akamai’s latest state of the internet report. Akamai surveyed 62 countries and considered usage from smartphones, tablets, computers, and other devices that connect to the web through mobile network providers. 

A new Ipsos survey says 25 percent of Americans (80 million) stopped using a brand’s goods or services in the previous three months because of protests, boycotts, or the brand’s perceived political leanings.

Yahoo Inc. shareholders approve the company’s pending sale of its core internet business to Verizon Communications Inc. for $4.48 billion. The company also said it extended a tender offer to buy back up to $3 billion shares to June 16.

Recode reports sources that say AOL and Yahoo expect layoffs of up to 1,000 jobs (less than 20 percent of the combined company).

Dotmailer, the provider of an email marketing platform, joins the Shopify Plus Technology Partner program. Shopify Plus merchants can use Dotmailer’s “commerce flow” to synchronize customer contact data and purchase history to send relevant marketing emails, the firms claimed. And merchants can use data from the Shopify Plus platform to send personalized messages.

Mobile data exchange Adsquare launches Nielsen’s Digital Ad Ratings Optimized Segments, an aggregation of first- and third-party data from multiple providers that are available through Adsquare’s Audience Management Platform and part of its portfolio of real-time location, geo-behavioral, app usage, psychographic, and purchase data that enables targeting.

Video technology provider Kaltura and cloud platform Akamai Technologies Inc. extend their partnership to facilitate predictive caching of content on devices and offer consumers more efficient downloads, enabling content to load in the background while users are on a strong Wi-Fi connection.

New research suggests Snapchat’s growth is already sagging. Annually, the rate at which people are downloading the app has dropped by 22 percent during the first two months of the second quarter, according to analytics firm Sensor Tower.

For its fiscal year 2018, Chinese tech giant Alibaba expects revenue growth to approach 50 percent. “That figure compares with 56-percent revenue growth posted for the 2017 fiscal year ended March 31,” Reuters reports.

Interpublic’s MAGNA, the IPG Media Lab and Twitter release a study on how the location of video ads on Twitter impacts effectiveness. One finding: GIFs and six-second ads at the top of a feed are an effective way to communicate, since they reinforce how users interact in a social environment, while longer ad formats at the top of a feed can further drive awareness, with their stronger emphasis on the brand.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Client Success Manager - What To Expect
Location: New York
Posted: 5/26/17

Position: Direct Response Marketing Coordinator - Blue Cross Blue Shield of Alabama
Location: Birmingham, Ala.
Posted: 5/17/17

Position: Director, Donor Development - International Dyslexia Association
Location: Baltimore, Md.
Posted: 5/9/17

View All Jobs:
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