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Response This Week June 13, 2012

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13 Jun, 2012


Response Magazine April 2011

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As Seen On Response TV
Online Video Maturing as Supplement to TV Advertising, comScore Says 
As advertising platforms continue to evolve and grow, advertisers must find new and innovative ways to survive upfronts in a cross-media world, according to the latest advisory from comScore Inc.
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Twitter a Must for Small Businesses, Statistics Suggest 
Now more than ever before, small businesses can benefit by having a presence on Twitter, according to recent statistics showcasing the social media site’s significant growth.
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Ad Impressions Grow Among Tablets, Non-Phone Connected Devices 
Advertising impressions among tablets and non-phone connected devices are significantly growing, according to the latest data from Millennial Media.
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Computer-based Video Consumption Rivaling Traditional TV, Nielsen Reports 
Watching video content on computers has become just as common as watching video content on television among online consumers, according to Nielsen Co.’s latest global survey on multiscreen media usage.
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Netflix Surpasses Apple to Lead U.S. Movie Online Business 
Netflix Inc. has officially bypassed Apple Inc. to become the largest U.S. online movie service in terms of revenue, according to the HIS “Screen Digest Broadband Media Market Insight Report.”
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Job Board

CoreMedia Systems founder and CEO Glenn DeKraker presented a check for $256,000 to Larry Harper, founder of the Good Tidings Foundation charity, at an event in Manhattan on May 24 celebrating CoreMedia’s 20th anniversary.

Rovi Corp. launches Rovi Analytics, a new reporting tool that provides metrics to agencies and brands to comprehensively measure TV advertising buys.

Murad partners with Murrieta Day Spa to launch one of the first spas in the nation to upgrade to the elite status of a Murad Inclusive Health Center.

Acquirgy releases its latest brief on reversing DRTV campaign burnouts with a strategic turnaround plan. It can be found here.

Spanish Broadcasting System Inc. names Alex Aleman senior vice president of consolidated operations.

Along with AOL, Libero, Microsoft, Synacor, UOL and Yahoo!, Return Path launches the ISP Anti-Phishing Program, which helps global ISPs accelerate the adoption of the DMARC E-mail authentication standard while protecting their customers against phishing attacks and their own brands against spear phishing attempts. names mcgarrybowen its new creative agency of record.

Texas Lottery awards its $30 million account to U.S. Hispanic shop LatinWorks.

Google acquires KikScore, a provider of online trust seals for small businesses.

Digital media company BUZZMEDIA acquires electronic music and technology company XLR8R.

Dentsu Network acquires Montreal-based creative advertising agency Bos.

BroadSign Intl. Inc. is acquired by JedFam Group LLC.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor, Respond2
Location: Portland, OR
Posted: 5/22/12

Position: Director of Marketing, TruPhone Ltd.
Location: Durham, NC
Posted: 5/18/12

Position: DR Media Planner/Buyer, General Advertising Agency
Location: Bloomington, IN
Posted: 5/16/12

View All Jobs

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