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Response This Week June 11, 2014

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11 Jun, 2014


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NEW IFS 468 4-23
Marketo Marketing Planning Overview

Have you started preparing next quarter’s marketing plan yet? Whether you are fresh in the field or a seasoned veteran, marketing program planning can be tough! Alleviate some of the difficulty and download this handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. Next time you need to present your quarterly or yearly plans – you’ll have everything you need at your fingertips!

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NTIA Seeks Input on Balancing Privacy with Data  
WASHINGTON – The National Telecommunications and Information Administration (NTIA) wants input on how developments related to "big data" impact the Consumer Privacy Bill of Rights.
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Procter's Programmatic Buy Might Help DR 
NEW YORK – Advertising Age has reported that Procter & Gamble wants to buy up to 75 percent of its U.S. digital media programmatically by the end of 2014. Analysts say such a significant investment from P&G could reduce the negative perceptions of direct response advertising (programmatic has been commonly associated with direct response).
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Report: Bright Future for OTT, Digital Video  
NEW YORK – PricewaterhouseCoopers (PwC) predicts that, in four years, over-the-top TV streaming will be a $10.1 billion segment, up from just $3.3 billion last year.
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TV Everywhere Viewing Soars 246 Percent 
SAN JOSE, Calif. – TV Everywhere, content provided by TV networks through digital sites and non-authenticated online video, saw a 246-percent year-over-year rise from 2013 to 2014, says Adobe in its first-quarter 2014 U.S. Digital Video Benchmark Report.
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Mobile Commerce Sales Mount at Desktop's Expense 
BALTIMORE – A new study says traffic from both smartphones and tablets continues to grow at the expense of desktops.
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NEW a2b 468 4-23

Mercury Media, a full-service direct response media agency, names Christopher Pircio, CPA, as the company’s chief financial officer.

Zumba instructor Charita Smith was featured on ABC’s “Extreme Weight Loss!” in which she discovers the Zumba program.

Tribune Media Services, a TV and movie metadata provider, combines forces with and changes its name to Gracenote. During the coming weeks, the TMS brand, including website, E-mail addresses, sales and marketing, customer support and other functions, will be integrated under the Gracenote brand.

Merchant Focus names Page Beecher to its business development team.

Kenshoo combines search and social on Facebook to drive intent-driven ad targeting on the social site. The company introduced intent-driven audiences last week in what it bills as the first platform that matches clicks on search engine ads to audiences on Facebook in real-time.

General Mills should instruct bloggers receiving $4 gift cards to disclose that payment in any reviews of Yoplait yogurt, the Better Business Bureau’s self-regulatory National Advertising Division said in an opinion published last week. The NAD added that General Mills should stop re-posting reviews that don’t have those disclosures, or at least revise the re-posts in a way that “clearly and conspicuously” informs readers about the gift cards.

Marin Software acquires San Francisco-based Perfect Audience to support ad retargeting across Facebook, Twitter and other social sites. The acquisition expands Marin’s cross-channel services and tools, adding new programmatic display and social advertising functions while strengthening its audience targeting services.

Pinterest adds a do-it-yourself promoted pins tool that lets businesses promote pins and traffic clicks back to their website. Some view it as a tool that can generate leads. The promoted pins become available on a cost-per-click basis through the ad system on the site.

Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.

Continuing to develop its native ad strategy, Twitter agrees to buy Namo Media for an undisclosed sum. Twitter plans to add Namo’s technology to its existing native advertising infrastructure.

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, raises $18 million in a series B round of funding.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Crowdfunding Project Manager - UC Berkeley
Location: Berkeley, Calif.
Posted: 5/30/14

Position: Wholesale Marketing Associate - Poppin
Location: New York
Posted: 5/28/14

Position: Senior Brand Manager, Retail Bank - Capital One
Location: McLean, Va.
Posted: 5/21/14


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