Erica Meloni, director of new products at DR industry marketer Top Dog Direct and a 14-year veteran of the company, passed away on May 24 due to complications from breast cancer. She was 40. Bill McAlister, president of Top Dog Direct and a member of the Response Advisory Board, says, “Erica was our beam of light — she made me laugh every day and was an invaluable part of my company. I loved her, and I will miss her more than anyone can possibly imagine. She cannot be replaced.” In lieu of flowers, the family requests contributions to the education fund for her daughter Lily Meloni be sent to: c/o Bank of America, 503 S. Oxford Valley Road, Fairless Hills, PA 19033.
Dish Network adds a portable digital video device to its array of TV viewing equipment. Called HopperGo, the device will help consumers with limited data storage on smartphones and tablets. Dish is selling the on-the-go digital $99 drive, which can store up to 100 hours of DVR recordings, creating a consumer “private wireless cloud.” HopperGo is not subject to any monthly fees.
National Merchants Association names Angelo Ponzi chief strategy officer. Ponzi is helping to spearhead strategy and growth as the association seeks to double its workforce to more than 300 employees by the end of 2017.
Assembly, MDC’s full-service media agency, hires Joel Pacheco as chief talent officer to lead MDC media partners’ human resources team.
Integral Ad Science partners with Mediaocean to make it easier for media buyers to plan, transact, and report on ad campaigns using Integral’s viewability data. Mediaocean has incorporated Integral’s viewability data into Prisma, Mediaocean’s digital media management platform.
Telmetrics, known for call tracking on click-to-call advertising, adds a feature that lets marketers attribute calls to specific social media ads to measure return on investment, test social ads, and target potential customers.
WhatsApp, one of Facebook’s two over-the-top messaging apps, is the most popular messaging app in the world, according to new data from digital market intelligence firm SimilarWeb.
GoDaddy releases Flare, a mobile app for entrepreneurs looking for constructive feedback. “Flare invites anyone with a new business idea to submit concept overviews to a community and arrive at a general consensus on whether the idea has legs,” VentureBeat writes.
Email marketing technology company Campaign Monitor announces a vertical e-mail solution for publishers that combines several e-mail marketing solutions. Kraig Swensrud, CMO at Campaign Monitor, says it helps publishers develop and engage e-mail audiences to drive traffic and advertising revenue. “For publishers, it’s all about content and often that content is long-form and constantly changing,” he says.
The Interactive Advertising Bureau (IAB) says the Federal Communications Commission’s (FCC) privacy proposals “threaten to hamper the data-driven growth of the internet economy.” The proposed regulations would prohibit broadband providers from using data about consumers’ web activity for ad-targeting purposes without their opt-in consent. The rules would only apply to internet service providers, and not companies that offer Web content or services – like Google, Facebook, Netflix, and ad networks.
eMarketer reports U.S. consumer packaged goods and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2-percent gain from 2015 that will see this sector account for 8.7 percent of total U.S. digital ad spending for the year.
MoffettNathanson Research believes that Hulu has an advantage in building a successful national over-the-top (OTT) service, combining its own consumer access with the reach the four broadcast networks have as a core base. But MoffettNathanson says the challenge is that broadcast networks do not control all of their stations nationally, which creates a complicated scenario when it comes to networks’ OTT deals with their broadcast affiliates.