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Response This Week July 9, 2014

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9 Jul, 2016

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INDUSTRY NEWS
Privacy Group Wants FTC to Investigate Facebook’s Social Experiment  
WASHINGTON – The Electronic Privacy Information Center (EPIC), a privacy watchdog group, has asked the Federal Trade Commission (FTC) to investigate Facebook’s manipulation of the news feeds of nearly 700,000 Facebook users.
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U.S. Ad Spending Sees Largest Spike in Decade 
NEW YORK – Total media ad spending in the United States this year will rise 5.3 percent to reach $180.1 billion, achieving 5-percent growth for the first time since 2004, when ad spending increased 6.7 percent, eMarketer predicts.
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Brands Now Measuring Social Content Effectiveness 
NEW YORK – A new study by Ipsos OTX for the Association of National Advertisers (ANA) says 80 percent of U.S. client-side marketers measure the effectiveness of their social content. But the metrics are lacking, the ANA found.
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IPTV Subscriptions Hit 100 Million 
LONDON – Internet-protocol TV (IPTV) subscriptions total 100 million TV subscribers as of first-quarter 2014, according to U.K. broadband researcher Point Topic.
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Retailers Have Room Grow Online Sales 
NEW YORK – Even though most retailers have built strong E-commerce efforts, a new report from Moody’s Investor Services says most still derive a surprisingly small percent of their overall sales from online channels.
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NEWS CORNER

Havas Edge promotes Taft Zitoun to vice president, long-form media. He was previously long-form media director at the company.

Doug Crouthers joins International Commercial Television Inc. as director of international sales. Crouthers has 17 years of experience in the direct response industry.

Collette Liantonio, founder of the infomercial production company Concepts TV Productions and a member of the Direct Response Hall of Fame, was profiled recently in the New Jersey Business Journal.

E-commerce company The Bouqs reports “highly profitable” first and second quarters since it began its DR ad campaign with Media Design Group in January.

MediaFinder.com, an online database of U.S. and Canadian publications owned by Oxbridge Communications, reports 93 new magazines launched in the first six months of 2014, while just 30 closed.

New research from AdGooroo says the cost-per-click on U.S. AdWords text ads rose an average of 26 percent across nine major industry categories between 2012 and 2014.

Facebook acquires programmatic video advertising supply-side platform startup LiveRail, which helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannett and Daily Motion, serve ads on the videos that play on their sites and apps.

SnapUp is launching a free iPhone app that lets users take a screenshot of the item they’re shopping for and then have the product tracked on any retailer’s mobile app or website and compiled in one place. With access to the iPhone’s camera roll, SnapUp recognizes and transforms the screenshots taken, then adds those items to the user’s SnapUp account.

A Harris Poll of 2,300 U.S. adults finds 77 percent of U.S. adults say they regularly watch television shows via either cable or satellite TV and 43 percent say they regularly watch via streaming, including 67 percent of millennials. The percentage of Americans saying they most often watch TV on a live feed, recorded or on demand, without streaming, is down from 89 percent in 2012.

New data from GfK MRI Starch Advertising Research finds that the average digital magazine ad is recalled by 52 percent of consumers. For the most “noted” ads, the number rises to more than 80 percent, in line with the most effective print ads. Furthermore, 62 percent say interactive features help them learn more about products and services and agree with the statement: “I read this publication as much for the ads as for the articles.”

Informitv’s Multiscreen Index reports worldwide pay TV services grew 1.4 percent in the first quarter of 2014 among the 100 pay TV companies globally.

ESPN’s World Cup ratings are up 44 percent versus the 2010 event. Through 56 telecasts on ESPN, ESPN2 and ABC, the games achieved more than double-digit demographic growth among all key viewing groups.

UPCOMING DR EVENTS

COMING UP:

DRMA Summer Bash
July 24, 2014 | Southern California
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eTail East 2014
August 11-14, 2014 | Philadelphia
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NACDS Total Store Expo 2014
August 23-26, 2014 | Boston
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 6/22/14
View/Apply

Position: Creative Director/Art Director - Beachbody
Location: Santa Monica, Calif.
Posted: 6/9/14
View/Apply

Position: Marketing Operations Specialist - BLR
Location: Danvers, Mass.
Posted: 6/3/14
View/Apply

 

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