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Response This Week July 6, 2016

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6 Jul, 2016

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INDUSTRY NEWS
Moody's: Pay TV and Networks Rapidly Eroding 
NEW YORK – Pay TV and TV networks – long held as stalwarts in the U.S. media industry – are rapidly eroding, Moody's Investors Service says in a new report.
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Facebook Favors Friends and Family Posts; News Corp. Boss Blasts Move 
MENLO PARK, Calif. – Facebook’s move to revamp its news feed algorithm to give posts from users’ friends and family preference over news from publishers has drawn ire from News Corp.’s CEO.
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Shows Viewed on Traditional TV Yield Higher Ad Recall vs. Other Screens 
NEW YORK – New research says viewing on a conventional TV set trumps viewing on computers, smartphones, and tablets for ad attentiveness and recall.
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Nielsen: Viewers Still Love TV; Tablet Use and Paid Services Up 
NEW YORK – Folks still love TV, but they’re also streaming a lot of video on tablets, says a new Nielsen study that measures how Americans are consuming media these days.
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NBC, Samsung to Offer Virtual Reality Olympics Coverage 
STAMFORD, Conn. – NBC and Samsung have announced they’ll partner this summer to bring viewers 85 hours of 360-degree virtual reality (VR) coverage of the Rio Olympics.
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NEWS CORNER

Minneapolis-based direct response agency Marketing Architects announces six new hires: Maria Zivkovic, campaign marketing manager; Aaron Streeter, business development executive; Will Carlstrom, account manager; Alex Koich, account manager; Omar Ismail, senior database administrator; and Tim Waaraniemi, accountant.

Simplified IT Products LLC, maker of Picture Keeper, partners with Evolve Tele-Services to support a new DRTV campaign for Picture Keeper Connect, a mobile backup tool for phones, tablets, and computers. The campaign will run nationally on multiple networks and will target smartphone users who have run out of storage space or have purchased a new phone and want to move all of their photos, videos, and contacts simply and safely.

eQuine, a treasury services provider, announces QPay, a complete payment processing platform for e-commerce and mobile checkout.

eMarketer reports Snapchat will grow its user base by double digits in 2016, to move past Twitter and Pinterest in the U.S. for the first time. The gap is predicted to widen through 2020.

Experian Marketing Services, a provider of data-driven marketing services, and Neustar, a provider of real-time information services, partner to offer data onboarding products to improve addressable coverage across direct-match partners in media channels that include mobile, display, e-mail, and TV.

Nearly 85 percent of U.S. sports fans say they plan to watch the upcoming Summer Olympics in Rio de Janeiro, though smaller screens are likely to be tapped simultaneously, eMarketer reports.

New research from Frank N. Magid Associates says 74 percent of online Americans use some form of internet-connected TV set – a 59-percent jump from last year.

Apple is reportedly in talks to buy Jay Z's music-streaming service Tidal. Swedish company Aspiro sold Tidal to the Brooklyn-born music mogul for $56 million last year.

Publicis Groupe signs a partnership with Chinese internet giant Tencent. Publicis is the second big ad holding company to strike an accord with Tencent in a week. WPP recently signed a memorandum of understanding with Tencent to create a social marketing lab.

IBT Media announces “a corporate restructuring,” laying off roughly 40 employees at International Business Times. Also cut were five editorial staffers at Medical Daily, and "at least" 11 non-editorial staffers from IBT Media as a whole, according to Politico.

Accenture Interactive and Forrester Consulting say less than half of marketing executives have taken action to improve analytic capabilities or create more valuable content because they lack employees with the necessary skills to do so.

A new study by Walker Sands says 67 percent of consumers are open to beacon/location-based technology as long as it improves their shopping experience via coupons, product content and reviews, and mapping with product locations.

UPCOMING DR EVENTS

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July 31-Aug. 2, 2016 | New York
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Aug. 6-9, 2016 | Boston
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Membership Communications Designer - The Nature Conservancy
Location: Arlington, Va.
Posted: 6/28/16
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Position: Media Analyst/Data Analyst - Talent Solutions Group
Location: New York
Posted: 6/14/16
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Position: Sales, Order Fulfillment & Contact Center - a2b Fulfillment
Location: Greensboro, Ga.
Posted: 6/10/16
View/Apply

View All Jobs:
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