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Response This Week July 30, 2014

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30 Jul, 2014

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CASE STUDIES
Invoca

Leveraging Call Data to Grow Revenue

TV viewing habits are changing. Mobile is exploding, but doesn’t convert like other media. How do you adapt your marketing strategy to not just survive, but thrive? Empire Today, the shop-at-home flooring and window treatment company, turned to Invoca’s cloud-based call intelligence solution to power their inbound call marketing and reaped the benefits – growing revenue through new channels by 200 percent. 

How did they do it? Read the details in the Empire Today Case Study.

INDUSTRY NEWS
FCC Asked to Remove State Restrictions on Cable Competition  
MINNEAPOLIS – Chattanooga, Tenn., and Wilson, N.C., have filed petitions to ask the Federal Communications Commission (FCC) to remove state restrictions on cable competition.
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Report: Broadcast, Cable TV Ad Revs to Drop 6% 
LOS ANGELES – A new report from Media Dynamics says total TV upfront prime-time ad revenue for broadcast and cable networks will sink 6 percent – to $18.1 billion – from the $19.3 billion spent in 2013.
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Paid Search No. 1 Way to Gain Customers 
CAMBRIDGE, Mass. – Paid search marketing remains the top digital tactic to get customers but attribution modeling makes it far from perfect, says a report from Shop.org and Forrester Research.
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Worldwide E-commerce Sales to Rise Nearly 20 Percent This Year 
NEW YORK – Business-to-consumer E-commerce sales worldwide will hit $1.471 trillion in 2014, a near 20-percent jump over 2013, says eMarketer. The researcher defines B2C E-commerce sales as all products and services ordered or booked via the internet on any device.
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Pay TV a Mixed Bag: Stabilized but Still Challenged 
SCOTTSDALE, Ariz. – Despite rough times of late, the U.S. pay TV market appears to have stabilized, ABI Research says.
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NEWS CORNER

Collette Liantonio, president and creative director of New Jersey-based DRTV agency Concepts TV Productions, treated employees to a retreat at the famous Miraval Resort and Spa earlier this year, celebrating the creation of more than 3,000 infomercials and winning 75 awards.

InterMedia Advertising® names Grant Rosenquist senior vice president, media insight, and planning director.

Media Design Group hires Nik Miller as an account executive. Miller brings more than eight years of DR experience in growing brands, driving sales and increasing revenue for clients.

TapouT® XT chooses Mojo Now to handle its online marketing campaigns.

Newton Media partners with CBN’s Superbook to brand market its award winning animated Bible series and build its continuity program via DRTV, barter, syndication and digital platforms.

Media Partners Worldwide, a direct response ad agency, welcomes Lauren Poblete as digital manager. The company is also expanding its services to offer both branding and direct response campaigns across online display, mobile, social, search, audio, video and E-mail campaigns.

Iris Mobile, a mobile marketing company, becomes the mobile messaging agency for The Wet Seal Inc., a leading specialty retailer for young women.

LinkedIn reports it will acquire Bizo, which focuses on business audience segments and marketing automation, so it can measure display and social online ads and audience segments.

A new report from Epsilon says E-mail open rates averaged 32.9 percent in the first quarter of 2014, up 5.7 percent. Click-through rates averaged 4.3 percent, which remained consistent throughout the past year.

Consulting giant McKinsey reports many companies are now investing enough to meet their overall digital goals and that CEOs are more involved in digital efforts than ever before.

A new study of 55,000 Internet users worldwide by global researcher TNS says nearly half of prime-time TV viewers are double-timing the tube with other screens, whether using social media, checking E-mail or shopping online.

A study by the Mobile Marketing Association says engagement for mobile video advertising is strong, with click-through rates ranging from 1.41 percent to 2.66 percent, depending on the ad format.

UPCOMING DR EVENTS

COMING UP:

eTail East 2014
August 11-14, 2014 | Philadelphia
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NACDS Total Store Expo 2014
August 23-26, 2014 | Boston
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The Titans of Direct Response
September 11-12, 2014 | Stamford, Conn.
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DRMA Marketer of the Year Award Event
September 17, 2014 | Las Vegas
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 6/22/14
View/Apply

Position: Creative Director/Art Director - Beachbody
Location: Santa Monica, Calif.
Posted: 6/9/14
View/Apply

Position: Marketing Operations Specialist - BLR
Location: Danvers, Mass.
Posted: 6/3/14
View/Apply

 

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