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Response This Week July 29, 2015

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29 Jul, 2016

DIGITAL EDITION

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CASE STUDIES
Invoca

Brady Corp. Transformed Marketing ROI by 40% With Call Intelligence

Manufacturing giant Brady Corp. has always done a significant amount of business via the phone but lacked insight into which marketing campaigns and paid search keywords were driving calls. Learn how, with call intelligence, Brady gained visibility into what drives their calls, and optimized the customer experience to drive more sales. Click here!

 

INDUSTRY NEWS
FCC Blesses AT&T-DirecTV, but With Conditions  
WASHINGTON – The Federal Communications Commission (FCC) officially blessed AT&T’s proposed $48.5 billion acquisition of DirecTV on Friday, but it came with a host of conditions.
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Study: 59 Percent of People Watch Mobile TV 
ATLANTA – A new study says 59 percent of consumers watch TV on mobile devices, up from 52 percent a year ago.
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Senators: FCC Should Restrict Behavioral Advertising 
WASHINGTON – Democratic Lawmakers sent a letter to the Federal Communications Commission (FCC), asking it to prohibit broadband providers from sharing information about customers’ Web activity without their consent.
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Comcast Shipping 30,000 X1 Boxes Per Day 
PHILADELPHIA – Comcast reports it is shipping about 30,000 X1 boxes (its in-home entertainment platform) per day. Comcast CEO and chairman Brian Roberts says the company is hoping to go beyond that number, adding that Comcast is also making its new voice remote standard for X1, and expects to ship 6 million of them this year.
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BBB: Euro-Pro Should Slow Its 5-Star Roll 
ARLINGTON, Va. – The Better Business Bureau’s (BBB) National Advertising Division (NAD) has told Euro-Pro – the 2013 DRMA Marketer of the Year – to stop boasting that the Shark vacuum cleaner draws “more 5-star ratings online” than other brands.
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NEW a2b 468 6-17-15
NEWS CORNER

Cannella Response Television announces that long-time executives Peggy Gobel and Michael Hennen have been named senior vice presidents. Both work at the company’s headquarters in Burlington, Wis.

Ernst & Young announces Jessica Hawthorne-Castro, CEO and owner of Hawthorne Direct, as a semifinalist for its Entrepreneur of the Year awards in Los Angeles. The award recognizes entrepreneurs who demonstrate excellence and extraordinary success in innovation, financial performance and personal commitment to their businesses and communities.

Dial800 and Vintage Marketing unveil Intelligent Handshake®, a patented technology that instantaneously qualifies each caller to a marketer’s product so advertisers see higher dollars per call.

Direct response agency R2C Group announces it has been selected as the TV creative and media agency for Blinds.com, the No. 1 online provider of blinds, shades, shutters, and draperies in the United States. The Portland, Ore.-based agency will handle TV brand strategy, TV creative, TV production, and broadcast media planning/buying.

Autobytel Inc., an online automotive services company, announces it has recently provided Working Wardrobes with a $50,000 corporate sponsorship to help the unemployed find jobs, and to help the underemployed earn a better living.

Adaptive Medias Inc., a provider of mobile video delivery and monetization solutions, announces it can support multichannel networks in their efforts to monetize their video channels and manage their distribution strategies through the company’s media graph ad-tech platform.

Inova USA, a DRTV company, announces that the MaxiClimber became available for purchase on QVC on July 25. Mark Harari, personal trainer and founder of Pulse Fitness Studio, appeared live on-air demonstrating how the MaxiClimber uses the same movements as rock climbing to engage major muscle groups and burn calories.

DMW Direct, a direct response ad agency, announces that Dominic Presutti has been promoted to the position of senior account executive.

TubeMogul, an enterprise software company for brand advertising, announces that Matthew Dybwad has joined the company as head of political and public affairs and will open the company’s new Washington, D.C., office.

The new division of production company Al Roker Entertainment – Roker Labs – announces the launch of original live programming with a focus on food that will premiere on leading live streaming application Meerkat.

A new report from Javelin Strategy and Research says consumers spent $75.8 billion in apps and on the mobile Web in 2014, up 33.7 percent from 2013. Javelin predicts mobile retail commerce in the U.S. will grow to $217.4 billion by 2019.

eMarketer reports that 58 percent of marketers worldwide used real-time personalization – data-driven personalization completed in less than one second. Among the 42 percent not using it, nearly eight in 10 intend to do so within the next year.

UPCOMING DR EVENTS

COMING UP:

Affiliate Summit East 2015
August 2-4, 2015 | New York
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eTail East 2015
August 10-13, 2015 | Boston
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NACDS Total Store Expo 2015
August 22-25, 2015 | Denver
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Campaign Marketing Manager - General Electric
Location: San Francisco
Posted: 7/26/15
View/Apply

Position: Marketing and Advertising Assistant - American Academy of Physicians' Assistants
Location: Alexandria, Va.
Posted: 7/24/15
View/Apply

Position: Director, User Experience - First Book
Location: Washington, D.C.
Posted: 7/16/15
View/Apply

View All Jobs:
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