DRMetrix and the SciMark Report have joined forces to create a new biannual DRTV industry report card ranking all of the traditional product marketers, products, and producers year-to-date for 2016. Click here to see the full report: http://www.drmetrix.com/adsphere-biannual-report.html
Facebook and Snapchat are winning the hearts and minds of some longtime YouTube publishers, The Wall Street Journal reports. “Even as the media business becomes more fixated on web video, some publishers are questioning whether YouTube is still worth their investment,” it writes. “The shift in tone regarding YouTube shows how quickly the technology and media landscape as well as consumer habits have evolved.”
Social-media marketing firm Sprinklr just raised another $105 million at a valuation of $1.8 billion. Most recently, Sprinklr acquired social visualization platform Postano.
More than half (54 percent) of U.S. brand marketers and ad buyers said ad clutter is the biggest problem in multiscreen digital advertising, says the Interactive Advertising Bureau (IAB).
A new survey from Reelgood Entertainment says Netflix viewers browse for something to watch 196 percent longer than cable subscribers, and that the average time spent browsing before selecting a program to watch was 17.8 minutes for Netflix viewers versus 9.1 minutes for cable TV viewers.
Facebook Messenger, Facebook’s name brand, over-the-top (OTT) messaging service (WhatsApp being the other one), reaches 1 billion monthly active users.
Some 55 percent of current over-the-top (OTT) services don’t have advertising as part of their business model, selling to consumers just on a fee-only basis, according to Parks Associates. Ad-based OTT services – such as CBS All Access – comprise an estimated 10 percent to 15 percent of the entire OTT market.
Contently, a content marketing company, releases a measuring tool that tracks engagement rates for downloadable content. Contently’s “Document Analytics” adds engagement metrics and predictive recommendations to downloadable content, such as case studies, white papers, or sales presentations, to its multichannel content marketing platform.
The Video Advertising Bureau reports 65 million millennials watched TV in first-quarter 2016 versus 61 million for the same period in 2002. Millennials spend 88 percent of their video time watching on TV versus 4 percent on smartphones or tablets.
Nielsen adds three of the leading verification providers – DoubleVerify, Integral Ad Science, and Moat – to its digital media ratings system. The move is consistent with Nielsen’s history of integrating third-party data providers and processors of its ratings data to enable clients – advertisers, agencies, and publishers – to analyze audience estimates based on the way they want to visualize them.
Pivotal Research Group analyst Brian Wieser says in a report this week that while TV “ratings tend to generate the bulk of focus in the press and among investors, reach metrics are often comparably important to the industry.”
The Direct Marketing Association (DMA) unveils a new leadership team for the Email Experience Council, the association’s email marketing branch. Dennis Dayman, chief privacy and security officer at Return Path, and Len Shneyder, vice president of industry relations at SparkPost, are the council’s member advisory committee chair and vice chair, respectively.