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Response This Week July 22, 2015

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22 Jul, 2015

DIGITAL EDITION

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CASE STUDIES
Invoca

Brady Corp. Transformed Marketing ROI by 40% With Call Intelligence

Manufacturing giant Brady Corp. has always done a significant amount of business via the phone but lacked insight into which marketing campaigns and paid search keywords were driving calls. Learn how, with call intelligence, Brady gained visibility into what drives their calls, and optimized the customer experience to drive more sales. Click here!

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INDUSTRY NEWS
UIA: 'Innovation Act Will Wipe out Patent Rights' 
WASHINGTON – The United Inventors Association (UIA) has issued a letter condemning and opposing H.R. 9, the Innovation Act, calling it "inventor-killing legislation."
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Google Unveils 'Buy Button' While Facebook Tests Shopping 
MOUNTAIN VIEW, Calif. – Google is testing a buy button in mobile search ads that takes consumers to a mobile landing page where they can buy products, according to TechCrunch.
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Video Users: Give Us Lots of Multi-Device Options 
DALLAS – A new study says new digital/over-the-top (OTT) video consumers want plenty of choices when it comes to how many devices they can use.
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Most Shoppers Will Trade In-Store Locale for Deals 
LEWISVILLE, Texas – Fifty-nine percent of consumers shopping in a store are good with retailers knowing where they are in that store at any given moment in exchange for deals, says a new survey conducted by Survey Monkey for Blackhawk Engagement Solutions.
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Woof Washer Wowing DR World 
LONG BEACH, N.Y. – It's something media-savvy folks have known for years – put a dog in your story and the eyeballs will come. If Ryan Diez didn't know that, he does now.
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NEWS CORNER

Hawthorne Direct, a leading analytics and technology-based accountable brand advertising agency, announces the release of an innovative, new technology, QCast. The advanced analytics tool delivers high-level predictive intelligence for media planning, optimization and estimation of KPIs.

a2b Fulfillment, a third-party provider of business support services, including warehousing, order fulfillment and customer care, announces the grand opening of its art studio in the Pete Nance Boys & Girls Club of Greensboro, Ga. Ayal Latz, president and founder of a2b, and his wife Kara, donated the studio which is brightly colored, filled with inspiring student art, and equipped with easels, double sinks, and adjustable workstations.

Kre8 Media, a DRTV, digital media and brand advertising agency, promotes Eureka Vanterpool to the new position of senior vice president, operations. Vanterpool, formerly director of client services, will spearhead operations, human resources, information systems, traffic, new business coordination and agency promotion and communications.

STAPLES Center and DraftKings Inc., a leader in daily fantasy sports, announce a marketing partnership that will establish DraftKings as the exclusive Daily Fantasy Sports Partner of STAPLES Center and create the DraftKings Fantasy Sports Bar & Lounge on the main concourse of the downtown Los Angeles sports and entertainment arena.

Production company Al Roker Entertainment forms a new division dubbed Roker Labs that will focus on tracking live streaming talent and creating the first-ever listing of leading Periscope personalities called the Al Roker Entertainment (ARE) Index. The index reveals that, on average, streams are most active during the evening hours, followed by afternoon and morning. Additionally, a small Twitter following does not always translate into a small viewer count on Periscope.

NBCUniversal sells roughly $6 billion in advertising for the coming season on both broadcast and cable. NBCU says volume across its portfolio is up 2 percent from last year. That leaves ABC as the only broadcast network still negotiating with media buyers for advertising time for the upcoming season.

CBS Radio lays off more than 200 people – the bulk of them were in off-air positions, including sales, promotions and production, although some on-air positions were also affected.

A 2015 study from Pew Research Center says 63 percent of those surveyed use Twitter to get news. That’s up 11 percentage points from the 52 percent who did so two years ago.

A recent Nielsen report, based on a survey of 30,000 consumers in 60 countries, contends 56 percent of respondents say friends and family are the leading sources of information about new products for consumers. In comparison, only 52 percent say TV ads were relied upon as a leading source.

FilmOn won a major court victory last week when a federal judge declared that the streaming company could “potentially” be entitled to a compulsory license to stream broadcasters’ signals over the Internet. The ruling sets up a high-stakes appellate showdown with the broadcast establishment. If the judge’s opinion survives scrutiny on appeal, it could mean that CBS, Fox, NBC and ABC have to license programming to a digital outlet at below-market rates.

According to a report in the Wall Street Journal, the Federal Communications Commission (FCC) is set to reject $3.3 billion worth of discounts requested by partners of Dish Network, SNR Wireless and NorthStar Wireless, in the government’s $45 billion airwave auction earlier this year. According to reports, FCC Chair Tom Wheeler sent a draft order to commissioners recommending the discounts be rejected, after FCC officials reviewed $13.3 billion of winning bids by the two entities backed by Dish Network and decided that the companies did not qualify for small business discounts.

Instagram plans to open up its platform to all advertisers this fall. Jim Squires, director of market operations at Instagram, says the company “will be enabling people to take action directly from an ad to sign up on a website or buy a product or download an app.”

UPCOMING DR EVENTS

COMING UP:

Affiliate Summit East 2015
August 2-4, 2015 | New York
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eTail East 2015
August 10-13, 2015 | Boston
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NACDS Total Store Expo 2015
August 22-25, 2015 | Denver
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor - Havas Edge
Location: Carlsbad, Calif.
Posted: 6/26/15
View/Apply

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 6/19/15
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Position: Customer Experience Specialist - BAYER
Location: Whippany, N.J.
Posted: 5/20/15
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View All Jobs:
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