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Response This Week July 20, 2016

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20 Jul, 2016



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PacNet Services’ 3 Tips on Choosing a Credit Card Processing Partner

 It’s nearly impossible for a modern business to succeed without accepting credit cards. Choosing the right credit card processing partner is key, but how does a business select the right one? Here are three things to consider when looking at potential credit card processing partners.


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ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’ 
NEW YORK – The Association of National Advertisers (ANA) says advertisers should require their agencies to disclose “all potential conflicts of interest” and comply with audits to ensure full transparency in its new “Guidelines for Achieving Media Transparency,” released on Monday.
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TV Beats Smartphones, PCs in All Age Groups 
NEW YORK – Traditional TV, despite a downward trajectory, remains the single largest part of U.S. adults’ media day, according to a new report by eMarketer.
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FTC: Herbalife Deceived Consumers, Fined $200M 
WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission (FTC) and change how it does business to settle federal claims that the nutrition company betrayed and cheated consumers with get-rich-quick promises.
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‘Buy’ Buttons on Social Media Failing the Push Test 
BROOKLYN, N.Y. – Nearly half of U.S. internet users age 18 and older say they wouldn’t shop via social media sites and another 26.4 percent say they have never heard of “buy” buttons, according to a new report from SUMO Heavy, a digital commerce company.
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Amazon Experimenting with Personalized Video Ads 
EDINBURGH, Scotland – Online retail mammoth Amazon is experimenting with personalized video ads, according to a report from the BBC.
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In Response’s May issue, our annual Cable Network Directory did not include information from WGN America. Here is the network’s contact and demographic information, as well as a brief description:

WGN America
Andrew Levine
685 Third Ave., 30th Floor
New York, NY 10017
Phone: (212) 210-5921
Fax: (212) 210-5905
Male/Female Viewer Percentage: 43/57
Average Viewer Age: 60
Average Viewer Income: $42,100
Total U.S. Households: 80 million
Offers Long-Form/Short-Form Media: Yes/Yes

Description: WGN America, the flagship entertainment network of Tribune Media Company (NYSE: TRCO) is nationally distributed via cable, satellite, and telco, with entertainment programming including the original scripted series “Salem,” ”Outsiders,” and “Underground.” Through Tribune Studios, the creative development arm of Tribune Media, original content is produced for WGN America and Tribune local stations nationwide.


Real-time consumer data provider Neustar and Dish Media Sales form an addressable TV targeting and measurement partnership that adds to Dish’s consumer profiles, giving marketers more granular options in targeting Dish’s nearly 8 million U.S. addressable TV homes. The companies say it allows brands to reduce “wasted media spending” and to measure the overall effectiveness of marketing activities.

Opportunity Media adds Z Living, a health entertainment network, to its list of brands.

M2 Marketing and Management promotes Melany Koenig to vice president. Koenig is an eight-year veteran of the company and has managed several successful DRTV campaigns.

Facebook announces a new feature that lets users send each other links to Instant Articles in its popular Messenger function. Messenger users who click on Instant Articles will enjoy the same accelerated load times for Instant Articles available elsewhere.

Programmatic media buys on YouTube continue to grow more than 55 percent month-over-month since becoming available through DoubleClick Bid Manager in September 2015. In first-quarter 2016, growth in spend targeting large screens outpaced all other player sizes combined by 17 percent. Large screens have been shown to have a positive correlation with key metrics such as brand lift, video viewability, and engagement.

Mobile advertising increases by 65 percent over last year, says PEW Research Center. PEW adds viewership for streaming content on mobile devices could surpass traditional TV among millennials based on current patterns.

Private equity firm Beringer Capital acquires advertising trade publication Adweek from Mediabistro Holdings. Terms were not disclosed, but the sale includes nine industry blogs in the Adweek Blog Network: AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser, and TVSpy. Beringer Capital said in a statement it will “provide Adweek with the resources to expand its current editorial content.”

Time Inc. reveals a more centralized advertising sales structure to make it easier for clients to launch multichannel campaigns. All advertising sales are now under the control of Mark Ford, chief revenue officer, global advertising.

MoffettNathanson Research expects second-quarter network TV advertising to be up 4 percent to $9.63 billion versus a previous 3.7-percent estimated increase. That’s a 5-percent gain for the major cable network groups to $6.1 billion and a 2.5-percent rise for broadcast networks to $3.5 billion.

Smartphones and tablets account for more than half of internet-connected devices in U.S. households, according to comScore. Smartphones make up the largest share (37 percent), and desktops and laptops followed at 28 percent.

More than three-quarters (76 percent) of businesses say the Internet of Things (IoT) will be critical to their success in the future, according to a new study from Vodafone. The study found that 63 percent of businesses plan to implement IoT technologies within the next year. Consumer electronics companies were most likely to have clear targets in mind for their IoT initiatives, with almost all (88 percent) in that category.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Membership Communications Designer - The Nature Conservancy
Location: Arlington, Va.
Posted: 6/28/16

Position: Media Analyst/Data Analyst - Talent Solutions Group
Location: New York
Posted: 6/14/16

Position: Sales, Order Fulfillment & Contact Center - a2b Fulfillment
Location: Greensboro, Ga.
Posted: 6/10/16

View All Jobs:
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