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Response This Week July 2, 2014

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NEW IFS 468 4-23

Supreme Court Decision Suspends Aereo Operations 
WASHINGTON – Just three days after the Supreme Court handed down its 6-3 decision on June 25 that online video service Aereo infringed copyright of TV shows, the company suspended operations.
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Programmatic Challenges Covered at Video Ad Summit 
NEW YORK – Online video giant Hulu said at last week’s VideoNuze’s Online Video Advertising Summit it is open to programmatic buys.
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Google Announces Third Attempt at TV 
MOUNTAIN VIEW, Calif. – Google officials announced the company’s latest (and third) effort at TV at its annual developer conference last week. Called Android TV, it will let viewers control their TVs through several mobile devices including “smart watches” and voice commands.
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DMA Gains Headway to Close ECPA Loophole  
NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the Electronic Communications Privacy Act (ECPA) have hit a milestone with 218 members of the House, both Democrats and Republicans, now supporting H.R. 1852, a bill that would create fundamental safeguards to protect marketing data.
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DAA Unveils Plans for Mobile Privacy Apps 
NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that will let mobile device users choose what ads they see.
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NEW a2b 468 4-23


Brand DRTV ad agency Atomic Direct wins three Telly awards: two for the Iris Home Management infomercial, and another for the 2013 Kobalt Magnum Grip spot campaign.

Kantar Media reports Winter Olympics ad spending helped push overall U.S. advertising up nearly 6 percent for the first quarter. U.S. advertising revenue for the first three months of 2014 was $34.9 billion, with the Sochi games responsible for $600 million of incremental ad spend. Taking out the two-week sporting event, U.S. ad spend climbed 4 percent.

B2B social powered demand generation company Leadspace partners with Oracle and integrating Leadspace with the Eloqua marketing automation solution to help B2B marketers tap into the social Web to gather and act on real-time customer intelligence to increase engagement, pipeline and revenue.

Fox Television Stations Group is reportedly preparing to become the first network-owned TV station group to walk away from Nielsen and use rival TV ratings service Rentrak exclusively.

Ad tech company Rocket Fuel launches Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign Ratings (OCR) and comScore validated Campaign Essentials (vCE). Advertisers could already use Rocket Fuel to verify video ads against Nielsen OCR and comScore vCE, but Audience Guarantee further automates the process of using the ratings to target audiences.

A federal judge in Utah orders online retailer KlearGear to pay more than $300,000 to a married couple targeted by the company for posting a bad review of its service. KlearGear told the couple to remove the review or face a $3,500 fee for violating a non-disparagement clause.

TV networks continue to seek video-on-demand (VOD) alternatives to extend their live programming and other video assets – and for good reason. Nielsen now says, on average, VOD contributes 4 percent to 5 percent to overall 18-49 TV viewership.

The Interactive Advertising Bureau (IAB) announces that 16 more companies are awaiting certification under the revised IAB Quality Assurance Guidelines program. There are now 51 companies in the program. In May, the IAB announced the first 29 digital companies to be certified under the new guidelines.

A new report from Fizziology says the social media behaviors of millennials include: complaints about school, relationships and general pet peeves almost twice as much as Gen X and three times more than Baby Boomers; millennials are also more likely to interact with celebrities and talk about dating/relationships, music and sports; and they religiously post photos, talk about childhood TV shows and movies they grew up watching, and often reminisce about old fashion trends.

NBCUniversal and the CW complete their respective upfront advertising market deals. NBC grabbed higher-than-market-average price increases and double-digit percentages in dollar volume over a year ago, with CW inking lower gains, according to media executives who are familiar with the networks.

comScore reports time spent on mobile apps in the U.S. accounted for the majority of time spent (51 percent) in digital media in May, up from 43 percent a year ago.

Yahoo rolls out its Media Rating Council-accredited viewability measurement solution called Prime View. Through the new service, advertisers can ensure that they only pay for display ads people can actually see.



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July 24, 2014 | Southern California
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August 11-14, 2014 | Philadelphia
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August 23-26, 2014 | Boston
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 6/22/14

Position: Creative Director/Art Director - Beachbody
Location: Santa Monica, Calif.
Posted: 6/9/14

Position: Marketing Operations Specialist - BLR
Location: Danvers, Mass.
Posted: 6/3/14


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