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Response This Week July 18, 2012

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18 Jul, 2012

DIGITAL EDITION

Response Magazine April 2011

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INDUSTRY NEWS
Google Settling With FTC Over Privacy Breach 
WASHINGTON – Word is Google is about to pay $22.5 million to get the Federal Trade Commission (FTC) off its back, in a case related to bypassing Apple users’ privacy settings. The Wall Street Journal reports that the fine could be the largest penalty the FTC has ever assessed against a company.
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DISH’s Ad-Skipping Dispute Moves to California 
NEW YORK – A federal judge says television broadcasters can purse their claims against the DISH Network’s ad-skipping technology in Los Angeles.
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FTC Ends Deceptive Prepaid Calling Card Scheme Targeting Immigrants 
WASHINGTON – The Federal Trade Commission (FTC) stopped advertising from a prepaid phone card company – DR Phone Communications – that allegedly lied about the number of minutes cards actually provided and failed to divulge additional fees.
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Marketing Research Industry Stable with Rising Payrolls 
CHICAGO – Even amid a sluggish economic recovery, the American Marketing Association (AMA) says that U.S. marketing research firms – such as commercial marketing, advertising and public opinion research services – grew in 2011. Actually, the AMA reports that U.S. marketing research firms fared better than the nation’s overall economy last year.
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17 Percent Opt to Browse the Web via Mobile Rather Than Other Devices 
WASHINGTON – A Pew Research study finds that 17 percent of cell phone owners choose to do most of their online browsing on their phone versus a computer or other device.
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Job Board
NEWS CORNER

SENSA Products LLC announces a pair of promotions: Josh Butowsky to director of online media; and Bethany Bec to senior marketing manager.

CarMD.com announces the Canadian and U.S. Hispanic expansions of its affiliate marketing program, which is designed to help partners increase revenue by earning commission for the sale of CarMD-branded consumer automotive products and services generated from online website sales.

AVC Corp. has moved its headquarters office to Rancho Dominguez, Calif. The company also announces its new “Envirobox,” a 100-percent plastic-free packaging option that has already been well received by representatives of such major retailers as Wal-Mart and Sam’s Club. Finally, the company has added Nathan Heidrich to its sales staff.

Chef Krystle Velasquez joins Hearthware Inc.’s NuWave culinary team.

Infomercials Inc. has relocated to: 2115 W 1150 N, Springville, UT 84663.

R2C Group announces that Gary Pilla has been promoted to executive creative director.

Meritus Payment Solutions names Jon Lindhjem vice president of business development.

Steve Warnecke joins Newton Media as director of new business development.

HNW Inc., an integrated marketing and technology firm serving financial institutions, announces that Susan Chung has been appointed chief operating officer.

BrainJuicer Group names Teri Hall as vice president, North America.

Premier Retail Networks names Martin J. Fry as chief operating officer.

The Marketing Arm, a next-generation promotion agency, has announced that Jordan Schlachter has been named executive vice president for the agency’s sports marketing and sponsorship consulting practice, a new position at the company.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Development & Database Manager, Greater Hartford Arts Council
Location: Hartford, CT
Posted: 7/6/12
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Position: Quality Control Manager - Sales, HTI
Location: Atlanta, GA
Posted: 6/25/12
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Position: CRM Campaign Automation Manager, Hughes Telematics
Location: Atlanta, GA
Posted: 6/21/12
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