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Response This Week July 16, 2014

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16 Jul, 2016

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INDUSTRY NEWS
DMA, Others Respond to FTC-Amazon Suit 
WASHINGTON – The Federal Trade Commission (FTC) hit Amazon with a lawsuit last week, accusing it of letting children run up charges on their parents’ credit cards through in-app purchases.
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Aereo Redefines Itself as a Cable System 
NEW YORK – Online video service Aereo says in new court papers that the Supreme Court’s recent decision that Aereo infringed copyright supports the argument that it’s actually a cable system and is therefore entitled to stream TV shows over the Internet, providing that it pays fees to broadcasters.
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Walmart Announces Changes in Media Buying, Supplier Relationship 
BENTONVILLE, Ark. – Walmart is unveiling new tools its vendors can use to make their digital marketing more effective.
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Ad Growth to Top Half-Trillion Mark, Digital Expansion Slows  
NEW YORK – The rate of global advertising growth will more than double this year, say analysts in a new eMarketer report.
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Mobile E-commerce Hits $40 Billion  
NEW YORK – Consumers bought enough products from their phones to make mobile E-commerce a $40 billion market in 2013, doubling 2012 results – and it’s on track to hit $50 billion by year’s end, a new study finds.
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NEWS CORNER

Infusion Brands Inc., a consumer product brand marketing company, operating under the public company As Seen On TV Inc., appoints Mark Ethier president and chief operating officer and Lee Zoppa as vice president of direct response marketing.

Global digital/direct marketing agency HackerAgency says it will execute a marketing campaign for home lender Ditech Mortgage Corp.

YANGAROO Inc., a digital media management and distribution company, hires Emilienne Gray, former senior vice president of music and talent programming and strategy at MTV and VH1, as a special consultant and broadcast advisor to establish relationships with new broadcasters.

Research firm Gartner says tablet shipments worldwide are expected to surpass those of PCs in 2015, although PCs will enjoy something of a rebound in sales this year. Almost 321 million tablets will be shipped next year compared to 261.7 million traditional PCs (desktop and notebook computers).

MediaPost News reports Ultra HDTV (sometimes called 4K TV) has four times the quality of standard HDTV and is poised for big expansion. In four years, it could represent 25 percent of all TVs that are shipped.

Discovery Fit & Health will become Discovery Life Channel – the second cable network this summer to announce a name and content change. The network’s health, medical and factual programming will expand into new non-fictional content about broader life issues.

ABC appoints Mike Dean as its vice president of programmatic and data-driven sales, a new position at the company. ABC has been an active player in the programmatic marketplace in recent months, beginning with its announcement at the TV upfronts that it partnered with FreeWheel to help launch a sell-side marketing service that’s currently being tested.

Cinema advertising network Screenvision is expanding its offerings for clients to include creative services with the launch of a new outfit, 40 Foot Solutions, which specializes in branded content and media programs centering on the big screen. The new division will focus on developing branded content and creating graphics and animation to amplify brands’ presence in Screenvision’s new Front & Center preshow packaged of entertainment and advertising.

While almost 60 percent of digital advertising dollars this year have a direct response objective, per eMarketer, by 2017, digital advertising dollars will be almost equally split between branding and direct response objectives.

According to Mintel’s annual comparative audit report, “American Lifestyles 2014,” renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years. The outlook for 2014 continues the positive trend with spending expected to increase 3.6 percent, more than three times the projected rate of inflation for the year.

About 68 percent of online video viewers watch YouTube video, while 51 percent view video from TV broadcasts, and 49 percent are Netflix video viewers, according to a survey from Adroit Digital, a video advertising company. Women are more avid Netflix consumers than men (56 percent of Netflix video users are women).

A study by VisionEdge Marketing says 85 percent of marketers worldwide believe the pressure to measure marketing’s business value and contribution has increased. Just 14 percent say the level of pressure has stayed the same.

UPCOMING DR EVENTS

COMING UP:

DRMA Summer Bash
July 24, 2014 | Southern California
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eTail East 2014
August 11-14, 2014 | Philadelphia
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NACDS Total Store Expo 2014
August 23-26, 2014 | Boston
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Brand Manager, Direct Mail Communications - Capital One
Location: Richmond, Va.
Posted: 6/22/14
View/Apply

Position: Creative Director/Art Director - Beachbody
Location: Santa Monica, Calif.
Posted: 6/9/14
View/Apply

Position: Marketing Operations Specialist - BLR
Location: Danvers, Mass.
Posted: 6/3/14
View/Apply

 

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