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Response This Week July 15, 2015

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15 Jul, 2015

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INDUSTRY NEWS
Local TV Management Predicts More Consolidation 
BOSTON – Leaders in local TV broadcasting say they expect to see more consolidation in the coming years, along with more emphasis on new digital platforms.
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Procera AVH Distributors Slammed with $152 Million Fine for False Advertising 
SANTA ANA, Calif. – The Federal Trade Commission (FTC) slammed the distributors of dietary supplement Procera AVH with a $152 million judgment last week for falsely advertising the product's ability to restore memory loss and improve brain function, according to documents filed in a Southern California federal courthouse.
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TV Streaming, Digital Use on the Rise 
NEW YORK – Nearly 30 percent of all TV viewing – subscription, free video sites, connected TV devices – comes via digital streaming, according to a new survey by media researcher, GfK MRI.
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Programmatic TV Standard Takes Shape 
NEW YORK – A new programmatic TV standards group has formed and is drafting standards for national and locally distributed inventory.
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Hulu's Living Room Viewing Up 44 Percent  
LOS ANGELES – Streaming video giant Hulu reports that living room viewing accounts for more than 58 percent of its content streams, up from 44 percent in first-quarter 2014.
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NEWS CORNER

Motivational Fulfillment & Logistics Services, a company that combines direct response and 4PL retail distribution, acquires a new 502,000-square-foot cross-dock facility in Chino, Calif. It features 120 dock doors and 160 trailer stalls. The facility will be operational by Sept. 1.

Advertising agency Quigley-Simpson appoints Angela Zepeda as its chief executive officer. Founders Gerald Bagg and Renee Hill Young become the agency’s co-chairmen.

Brand DRTV advertising agency Atomic Direct wins Telly Awards for two of its outdoor product television spots: Mission Athletecare’s Multi-Cool and Lowe’s allen + roth custom outdoor patio furniture.

iYogi, a consumer tech support services brand, sets up its first North American global technology services center in Lewiston, Maine. Working with Argo Marketing Group as its delivery partner, the iYogi center will employ 300 people and will support the company’s product and services innovation strategy to address the opportunities arising from the rapid proliferation of computing and Internet of Things (IoT) devices.

Media Design Group welcomes Jennifer Terlaje as vice president of client services.

Omni Direct, a U.S. Hispanic direct response marketing firm, adds Michele Fumerton as senior lead, media services, and Paul McIntosh as lead, client operations.

Koeppel Direct, a direct response advertising agency, celebrates its 20th year in business. The Dallas-based agency specializes in television, online, print and radio media buying, as well as direct response marketing and campaign management for both national and local campaigns.

Extreme Reach Inc., a TV and digital video advertising solutions company, announces that the Media Rating Council (MRC), the industry group that audits and accredits media measurement capabilities, grants accreditation to the company’s suite of video ad viewability services.

Hawthorne Direct CEO and owner Jessica Hawthorne-Castro earned an exclusive invite to take part in the TEDWomen 2015: Momentum event, which took place May 27-29 in Monterey, Calif. She lauded the event’s networking and ideation opportunities.

The Jay Group, an outsourced solutions provider, announces that Blake Dudek as vice president of contact center services, Brad Weise as vice president of fulfillment services, and Dave Spendio as contact center operations manager.

SingleComm, a contact center technologies company, earns the highest level of compliance as a certified Level 1 service provider under Payment Card Industry Data Security Standard (PCI DSS), version 3.1. The standard includes requirements for security management, policies, procedures, network architecture, software design and other critical protective measures.

Advertisers on Twitter can now manage their ad campaigns on mobile devices. The new feature is primarily focused on mobile advertisers, which make up nearly 89 percent of Twitter's total ad revenue.

UPCOMING DR EVENTS

COMING UP:

DRMA Summer Bash
July 22, 2015 | Irvine, Calif.
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Affiliate Summit East 2015
August 2-4, 2015 | New York
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eTail East 2015
August 10-13, 2015 | Boston
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NACDS Total Store Expo 2015
August 22-25, 2015 | Denver
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor - Havas Edge
Location: Carlsbad, Calif.
Posted: 6/26/15
View/Apply

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 6/19/15
View/Apply

Position: Customer Experience Specialist - BAYER
Location: Whippany, N.J.
Posted: 5/20/15
View/Apply

View All Jobs:
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