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Response This Week July 1, 2015

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1 Jul, 2017



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Upfront News: Some Expect 10% Drop in Sales Volume 
NEW YORK – It’s the tale of shrinking upfronts: some buyers and sellers expect up to a 10-percent drop in sales volume from last year.
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FCC Chair: Broadband Privacy Rules Coming Soon 
WASHINGTON – Expect new privacy rules from the Federal Communications Commission (FCC) for broadband providers this fall.
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Explosion of Online Political Ads Coming in 2016 
SAN FRANCISCO – Prepare for a deluge of political ads next year. Insiders say they’ll be flooding smartphones, Kindles and even iWatches.
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Multicultural TV Users Favor OTT Viewing 
NEW ROCHELLE, N.Y. – Multicultural viewers are spending a lot of viewing time watching over-the-top (OTT) video, says a new report from Horowitz Research.
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Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging 
NEW YORK – Mobile ad spending in the United States will jump 50 percent this year to reach $28.72 billion, or 49 percent of digital ad spending, eMarketer estimates.
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NEW a2b 468 6-17-15

Lincoln Media announces the appointment of Amanda Jones as executive vice president, with responsibility for daily operations, client service and new media service offerings. Previously, Jones served as operations/general manager.

Kre8 Media promotes long-time staffer Stephen Pickens to vice president, partnership development. Pickens previously served as director of client services and business development.

TheBlaze, a multi-platform news, information and entertainment network, announces a new monthly television series called “After Action” that features “Lone Survivor” Marcus Luttrell and former Navy SEAL Pete Scobell, as well as other special guests. “After Action” will be a conversational, talk show type format, with the hosts giving viewers a special-ops perspective on subjects ranging from current events and hot topics to general interests.

Federal Communications Commission (FCC) Chairman Tom Wheeler circulates proposed changes to the bidding rules for the upcoming spectrum auction amongst his fellow commissioners. The rules are designed to prevent the kind of bidding strategy that Dish Network used to secure $3 billion in discounts that were intended for small businesses in the AWS-3 spectrum auction. The rules would cap the amount of bidding credits small businesses and so-called “designated entities” could get in the auctions at $150 million. They would also ban joint bidding arrangements between nationwide wireless carriers.

Native advertising has made its debut on the silver screen via new branded content programs from cinema ad network Screenvision. The new branded content programs include Hollywood Today Live and The Gifting Suite, which presents gift ideas through exclusive events involving celebrities.

Instagram says it plans to become more of a source for images and videos during breaking news events. The announcement aims to give the site’s community a view into the “world as it happens,” from basketball games to events and efforts to phase out Confederate flag symbols in U.S. states. It will also provide more images of local and community events, such as Fourth of July parades.

YuMe – once simply called a “video ad network” – is now focusing more on programmatic advertising and is unveiling a video ad marketplace for buyers and sellers with a suite of tools including a demand- and supply-side platform and a data management platform. Jayant Kadambi, co-founder and CEO of YuMe, said the company hopes the offering helps “capture more TV ad dollars as they are migrating to programmatic digital video.”

Digital ad tech firm Centro announces its demand-side platform is now plugged into several ad exchanges – including Google’s DoubleClick and Dailymotion – for access to video inventory. The company has also integrated with LiveRail private exchange partners including Microsoft Ad Exchange and Maker Studios.

Facebook is testing an algorithm that can recognize people in photographs even when it can’t clearly see their faces. “Instead it looks for other unique characteristics like your hairdo, clothing, body shape and pose,” New Scientist reports. In tests, “the final algorithm was able to recognize individual people’s identities with 83-percent accuracy.” 

About 30 percent of smartphone owners in the United States and Canada are watching TV shows, while 20 percent are watching movies on their phones, according to the Interactive Advertising Bureau (IAB). In Latin America about 22 percent of smartphone users watch movies and TV shows, while in Europe the figures range from 19 percent to 23 percent for TV and film viewership.

The Huffington Post launches 24-hour programming called HuffPost 24, a round-the-clock digital video network featuring live programming, short-form content, documentaries and original series. 

SiriusXM plans to launch a new ad-supported national news channel this fall in partnership with Fox News, called “Fox News Headlines 24/7.” The new round-the-clock channel is the result of a multi-year agreement that expands the companies’ current relationship.



DRMA Summer Bash
July 22, 2015 | Irvine, Calif.
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Affiliate Summit East 2015
August 2-4, 2015 | New York
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eTail East 2015
August 10-13, 2015 | Boston
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NACDS Total Store Expo 2015
August 22-25, 2015 | Denver
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Supervisor - Havas Edge
Location: Carlsbad, Calif.
Posted: 6/26/15

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 6/19/15

Position: Customer Experience Specialist - BAYER
Location: Whippany, N.J.
Posted: 5/20/15

View All Jobs:
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