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Response This Week January 7, 2015

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7 Jan, 2015



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NEW a2b 468 9-24-14
comScore: Holiday E-Commerce Results Solid 
RESTON, Va. – A comScore report that measured holiday e-commerce sales through December 21 says that sales in 2014 appear so far to be a healthy improvement over 2013. For the holiday season from November 1 through December 21, consumers spent $48.3 billion online, a 15-percent jump from those dates in 2013.
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Dish Unveils Sling TV at $20 a Month 
LAS VEGAS – Dish Network introduced Sling TV, its new over-the-top streaming product, on Monday at the Consumer Electronics Show (CES) in Las Vegas. It will be available to consumers for $20 a month in just a few weeks, the company reports.
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Customer Satisfaction Declines Among Online Retailers  
ANN ARBOR, Mich.- Customer satisfaction scores for retail chain and e-commerce websites took a dramatic drop over the holiday, per a study released last week from Answers Corp.
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KSL Trustee Sues Former Execs for Gross Negligence 
SHERMAN OAKS, Calif. – David Gottlieb, the trustee handling the wind down of bankrupt media agency KSL, has sued Kal Liebowitz, KSL founder, for a minimum of $6 million, MediaPost News reports. The suit said those numbers could grow based on the evidence Gottlieb gathers.
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TabletTV Launches in Bay Area; National Rollout Coming This Year 
SAN FRANCISCO – TabletTV has launched in San Francisco, letting Bay Area tablet owners get 50 digital broadcast network and local channels.
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NEW IFS 468 4-23

Hawthorne Direct, an analytics and technology driven accountable brand advertising agency, announces that its CEO Jessica Hawthorne-Castro has been named 2015 Female CEO of the Year in Advertising, Marketing and Public Relations by the CEO World Awards.

Kingstar, a full-service media buying and infomercial production agency specializing in direct response media solutions, announces Mitul Desai as its new senior web analyst.

WideOrbit Inc., a provider of advertising management software for media companies, hires Ian Ferreira as senior vice president of programmatic TV to strengthen its digital and programmatic business. Ferreira is the former chief architect of Microsoft AdExchange.

Next Caller Inc., a leader in CallerID data for use in call center solutions, announces a strategic partnership with Oracle Corp., the world's leading supplier of SaaS solutions. The partnership enables organizations using the Oracle Service Cloud, Sales Cloud, other Oracle Cloud solutions and the numerous legacy Oracle CRM and ERP solutions to benefit from Next Caller's CallerID Data Services. has launched its "DIY America" campaign promoting the company’s tax return software. The ads include 15-, 30- and 60-second spots that are running on national and cable TV, radio, podcasts, streaming audio and video, and live sports. The creative and media were handled by R2C Group, TaxACT’s agency of record since 2010.

The Federal Communications Commission (FCC) is set to vote on proposed new net neutrality rules in February, says spokeswoman Kim Hart. Speculation on when the vote would take place has been rampant. The FCC’s next scheduled monthly meeting is Feb. 26.

U.S. theatrical box office revenue is on track to sink anywhere from 5 percent to 7 percent versus a year ago – its poorest results since 2011. 20th Century Fox was the big winner, while the biggest movie of 2014 was "Hunger Games: Mockingjay" (Lionsgate/Summit, $352 million).

Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court rules. The marketers – Fox Test Prep and Steven Price, who operates the car site – argued that Facebook violated its contract with pay-per-click marketers by charging them for "invalid" clicks.

The National Football League (NFL) is focusing on CRM to make its e-mails appealing to its disparate audiences – fans from all 32 teams. The organization asks subscribers to share their favorite team, their favorite NFL memory, and some personal details to send them targeted e-mails based on their preferences. Since they began this approach in 2012, open rates have increased 121 percent, click-throughs are up 26 percent, and mobile opens are up 9 percent.

NBC remains the leading broadcast network among key viewers, Nielsen reports. After 14 weeks of the 2014-15 broadcast television season (through December 28), NBC is at an average Nielsen live-plus-seven-day 2.8 rating among 18-49 viewers. CBS is second with a 2.5, followed by ABC at 2.3, Fox with 2.0 and the CW at 0.9. Total viewer rankings place CBS first at 11.5 million viewers followed by: NBC at 9.6 million; ABC at 8.4 million; Fox at 5.9 million; and CW with 2.3 million.

Seventy-six percent of U.S. homes have a DVR, subscribe to Netflix or use video-on-demand from a cable or telco provider, up from 70 percent last year, Leichtman Research Group reports. Additionally, 26 percent of homes use two of those services, and 11 percent use all three. reports that Yahoo CEO Marissa Mayer has toyed with the idea of acquiring CNN and Scripps Network Interactive, which includes HGTV and DIY, the Food Network, the Cooking Channel and the Travel Channel.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Head of Direct Response Marketing - Amazon Student
Location: Seattle
Posted: 1/6/15

Position: E-Mail Marketing/Direct Response Manager - Adpire LLC
Location: Chino, Calif.
Posted: 1/4/15

Position: Director of Events and Coaching - Glazer-Kennedy Insider's Circle (GKIC)
Location: Chicago
Posted: 12/23/14

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