Hawthorne Direct, an analytics and technology driven accountable brand advertising agency, announces that its CEO Jessica Hawthorne-Castro has been named 2015 Female CEO of the Year in Advertising, Marketing and Public Relations by the CEO World Awards.
Kingstar, a full-service media buying and infomercial production agency specializing in direct response media solutions, announces Mitul Desai as its new senior web analyst.
WideOrbit Inc., a provider of advertising management software for media companies, hires Ian Ferreira as senior vice president of programmatic TV to strengthen its digital and programmatic business. Ferreira is the former chief architect of Microsoft AdExchange.
Next Caller Inc., a leader in CallerID data for use in call center solutions, announces a strategic partnership with Oracle Corp., the world's leading supplier of SaaS solutions. The partnership enables organizations using the Oracle Service Cloud, Sales Cloud, other Oracle Cloud solutions and the numerous legacy Oracle CRM and ERP solutions to benefit from Next Caller's CallerID Data Services.
TaxACT.com has launched its "DIY America" campaign promoting the company’s tax return software. The ads include 15-, 30- and 60-second spots that are running on national and cable TV, radio, podcasts, streaming audio and video, and live sports. The creative and media were handled by R2C Group, TaxACT’s agency of record since 2010.
The Federal Communications Commission (FCC) is set to vote on proposed new net neutrality rules in February, says spokeswoman Kim Hart. Speculation on when the vote would take place has been rampant. The FCC’s next scheduled monthly meeting is Feb. 26.
U.S. theatrical box office revenue is on track to sink anywhere from 5 percent to 7 percent versus a year ago – its poorest results since 2011. 20th Century Fox was the big winner, while the biggest movie of 2014 was "Hunger Games: Mockingjay" (Lionsgate/Summit, $352 million).
Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court rules. The marketers – Fox Test Prep and Steven Price, who operates the car site DriveDownPrices.com – argued that Facebook violated its contract with pay-per-click marketers by charging them for "invalid" clicks.
The National Football League (NFL) is focusing on CRM to make its e-mails appealing to its disparate audiences – fans from all 32 teams. The organization asks subscribers to share their favorite team, their favorite NFL memory, and some personal details to send them targeted e-mails based on their preferences. Since they began this approach in 2012, open rates have increased 121 percent, click-throughs are up 26 percent, and mobile opens are up 9 percent.
NBC remains the leading broadcast network among key viewers, Nielsen reports. After 14 weeks of the 2014-15 broadcast television season (through December 28), NBC is at an average Nielsen live-plus-seven-day 2.8 rating among 18-49 viewers. CBS is second with a 2.5, followed by ABC at 2.3, Fox with 2.0 and the CW at 0.9. Total viewer rankings place CBS first at 11.5 million viewers followed by: NBC at 9.6 million; ABC at 8.4 million; Fox at 5.9 million; and CW with 2.3 million.
Seventy-six percent of U.S. homes have a DVR, subscribe to Netflix or use video-on-demand from a cable or telco provider, up from 70 percent last year, Leichtman Research Group reports. Additionally, 26 percent of homes use two of those services, and 11 percent use all three.
BusinessInsider.com reports that Yahoo CEO Marissa Mayer has toyed with the idea of acquiring CNN and Scripps Network Interactive, which includes HGTV and DIY, the Food Network, the Cooking Channel and the Travel Channel.