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Response This Week January 6, 2016

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6 Jan, 2016



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FTC's New Native Ad Rules Concern IAB; Publishers Unfazed 
WASHINGTON – The Federal Trade Commission's (FTC) new guidelines for native advertising are garnering mixed feelings. AdAge reports that the Interactive Advertising Bureau (IAB) is concerned but publishers appear unfazed – so far.
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Nielsen Dumps Diaries in Set Meter Markets, Demos No Longer Accredited 
NEW YORK – MediaPost News reports that effective December 31, demographic data reported by Nielsen in all but the top 25 TV markets is no longer accredited by the Media Rating Council (MRC).
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Marketers Keen on Data, Mobile and E-mail for 2016 
NEW YORK – Marketers say that, in 2016, they'll be spending much of their budgets on data, m-commerce and e-mail.
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Smart TVs Getting Smarter but Questions of Security Loom 
RIDGEFIELD PARK, N.J. – TV makers are touting their newest features as consumer demand heats up for the newest "next thing" in Smart TV viewing.
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Holiday E-Commerce Sales Rise 20 Percent 
PURCHASE, N.Y. – The holidays were indeed happy for those in e-commerce. MasterCard Advisors reports online retail sales rose 20 percent between Black Friday and Christmas Eve, while total retail sales rose 7.9 percent.
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NEW a2b 468 10-7-15

InQuest Communications hires Shay Kosabi as a fitness trainer. Rick Shiu of InQuest calls Kosabi the “ultimate fitness experience who blends art, entertainment, and creativity into fitness that’s never been seen nor done before.” Kosabi works New York and California.

Mediaocean, a software platform provider for the advertising world, announces the integration of iHeartMedia within its Spectra platform. The move allows agencies to seamlessly manage, research, and buy local digital audio inventory across the iHeartMedia digital platform, which is available on desktop, mobile, in-car digital dashboard, tablets, gaming consoles, and home entertainment systems.

Avalanche Creative Services announces the creation of a new closed Facebook group called “Direct Response Planet” that encourages DRTV and digital professionals to share experiences and knowledge with each other.

Intel closes its mega $16.7 billion deal to buy programmable chipmaker Altera to move away from the declining PC market and toward the Internet-of-Things (IoT) market. The unit will sit in Intel’s newly formed Programmable Solutions Group, headed by former Altera vice president Dan McNamara.

Research from the NinthDecimal Mobile Audience Insight Report shows that 59 percent of mobile consumers use their devices for their shopping lists and 68 percent use their phones to discover products in numerous ways.

More than 40 million U.S. vehicles are connected to the Internet, according to Parks Associates. In their next car, 64 percent of car owners in broadband households would like built-in support for at least one connected activity.

Nielsen taps James Attwood Jr. as non-executive chairman of its board, succeeding David Calhoun, the former Nielsen CEO.

Microsoft plans to warn people if it suspects that governments are trying to hack into their online accounts. “Users will be informed if their Outlook, OneDrive, and other consumer-facing services are being targeted,” the BBC reports. The move could put it at odds with U.K. government proposals to limit what tech firms can say about surveillance.

Smartwatch sales could cannibalize sales of other watches – including sport watches and traditional watches – by 2020, according to a report from Mintel. Demand for the gadgets is on the uptick, with 24 percent of U.S. consumers buying a watch in the past year.

Medialets, a unit within GroupM, and WPP firm Millward Brown Digital (MBD), which helps brands evaluate their online ads, combine some of their assets in what the firms say is a bid to help clients boost campaign effectiveness and return on investment. The firms are integrating Medialets’ ad trafficking platform Servo with MBD’s research panel Ignite Network. Medialets can identify specific devices that are served ads.

A new study by McKinsey says global spending on media will rise at a compound annual rate of 5.1 percent to $2.1 trillion in 2019. Digital advertising was the fastest-growing category in 2014, says the report, with a 16.1-percent increase in spending, followed by video games at 14.3 percent and broadband at 9.2 percent. Digital advertising, video games, and broadband are expected to be the fastest-growing segments during the next five years.

The National Football League (NFL) is the first brand of 2016 to knock Lego off the top spot in terms of digital engagement, recording a 222-percent increase in engagement. Meanwhile, the end of the NFL regular season also supported a 70-percent increase in engagement for ESPN.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Communications Specialist - Rick Hansen Foundation
Location: Richmond, B.C., Canada
Posted: 12/22/15

Position: Senior Marketing Manager, Publishing - American Association for the Advancement of Science
Location: Washington, D.C.
Posted: 12/15/15

Position: Senior Media Buyer/Planner - Bluewater Media
Location: Tampa, Fla.
Posted: 12/1/15

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