Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week January 30, 2013

Home Home Subscribe About Us Advertise Editorial
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
30 Jan, 2016

DIGITAL EDITION

Response Magazine October 2012

Subscribe Today!



Response Expo 2013

DRTV Inc.

a2b Fulfillment

CASE STUDIES
INDUSTRY NEWS
AOL to Distribute Discovery Channels Online 
NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now feature mostly short-form video from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel and Military Channel. In addition, the AOL On Network and Discovery will offer content from Discovery and Revision3’s recently launched online video series, DNews.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Neutrogena’s Use of ‘Natural’ Costs $1.8 Million 
NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think twice before you do it again. The word ended up costing Neutrogena $1.8 million – the price to settle a consumer class action alleging the company falsely advertised its cosmetic products as natural.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Shopping Apps Replacing Catalogs? Maybe  
SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app made them feel more connected to, and favorable about, the brand, says a new study from Adobe and Harris Interactive.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Top Retailers Strengthening Service 
CHICAGO – Online merchants are adding more customer service options and promoting those options on their websites, according to an E-tailing Group study of the top 100 online retailers in late 2012.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Mobile Creative Guidelines Released 
NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have unveiled guidelines for mobile ads. MMA and IAB leaders say their aim is for broader adoption of the guidelines.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati

Chicago Reception

NEWS CORNER

TV and Web retailer HSN Inc. redesigns its website, HSN.com, to let shoppers have their say on practically every page via mobile and social media updates. For example, a “trending now” bar across the bottom of each page shows a rotating set of popular products. Jill Braff, executive vice of digital commerce, says, “The site … improves the customer experience for traditional E-commerce, mobile and social. The old design was about capturing the customer experience on our website, but the new design extends our reach into social media and mobile commerce and expands our relationship with customers and how they want to shop.”

Canis Media announces the European product launch of the first product for its American client, Florida-based TVGoods Inc. The Ascella LED Light Bulb launched as the “today’s special value” last week on QVC Italy. The bulb can function during power outages. Canis Media, which formerly operated TV shopping channels in the UK, Australia and New Zealand, has remained an advisor to TV shopping companies around the world.

Elevate Digital partners with Media Ventures Group to expand its network of street-level interactive digital displays throughout the United States. Elevate Digital will tap Media Ventures Group’s expertise in out-of-home advertising, existing client and agency relationships, channel partnerships with media owners, licensing agreements and deals with municipalities.

According to the PQ Media global product placement spending forecast 2012-2016, U.S. marketers continue to up their investments in product placement to connect with consumers who are using digital and wireless technology to consume content more often and to view advertising less frequently. Strong growth in four of the past five years fueled a 12.6-percent compound annual growth rate for global product placement spending in the 2006-11 period, driven by a 12.8-percent compound annual growth rate for paid product placements in the U.S.

A new study from Weber Shandwick with KRC Research says 65 percent of those looking to buy consumer electronics consider brands that weren’t part of their original deliberation. The average buyer consults 11 consumer reviews on the path to purchase. Bradford Williams, president of Weber Shandwick, says the study sheds new light on shoppers’ use of user reviews and traditional editorial reviews in the purchase process. He noted a majority are concerned about the authenticity of consumer reviews (80 percent), leading them to conduct considerable analysis before making their decision.

The Listrak fourth annual study of the Internet Retailer 1000 companies’ shopping cart abandonment practices finds that 30 percent more companies adopted shopping cart recovery tactics in 2012. Also, 19 percent of these companies sent at least one E-mail to re-engage shoppers, up from 14.6 percent in 2011 – a 30.1-percent increase.

Hal Altman, president and CEO of Motivational Fulfillment & Logistics Services, announces that the company has added 310,000 square-feet to its existing complexes, now totaling more than 1 million square feet in Chino, Calif. “The continued rapid growth of both our direct response and retail distribution business has allowed us to continue our expansion and growth over the last couple of years,” Altman says. The company also has shipping facilities in Trumbull, Conn.

A recent online survey by market research company Lab42 finds that 39 percent of Americans say the ads are their favorite part of the Super Bowl, versus 28 percent who favor the game. The ad preference is more pronounced among women: 44 percent of women say they prefer ads to any other aspect of the game, while 41 percent of men prefer the game itself. To not miss ads, 38 percent of all respondents prefer to take bathroom breaks during the game; 23 percent prefer to take them during commercials.

ConnecTV, the social TV network for television fans, announces a new SocialTV timeline that syncs with mobile devices to whatever shows users are watching. It also accesses celebrity tweets and guest star chat with stars from hit programs “Pretty Little Liars,” “Dancing With the Stars” and “X-Factor,” as well as Super Bowl and Heisman trophy-winning sports celebrities. “ConnecTV is primarily focused on a great user experience that enhances television viewing – rather than distracting you,” says cofounder Ian Aaron.

Innovid, a company that helps clients create, deliver and measure video campaigns in any format, is accredited by the Media Research Council (MRC) for its video ad server measurement systems for digital video and display advertising. MRC accreditation certifies that Innovid's digital video and display ad impression statistics comply with the minimum standards for research published by the MRC, as well as the ad impression measurement guidelines of the Interactive Advertising Bureau (IAB).

Adidas, Hugo Boss and Superdry are among a number of brands set to launch a virtual fitting room function aimed at improving the online shopping experience for customers. Shoppers can use the tool, created by Fits.me, to enter their measurements – including height, weight, bust, hip and waist size – to see an an accurate reflection of what a particular item will look like on them. It uses robotic mannequins to model garments and photographs each item to show how clothes fit all size and shape combinations.

Nielsen contends global advertising enjoyed a strong first nine months of 2012, with television advertising still holding the biggest share of advertising dollars and outperforming overall global growth. Nielsen says ad spending rose 3.3 percent from January to September last year, with TV advertising up 4.3 percent during the period.

UPCOMING DR EVENTS

COMING UP:

NATPE Market & Conference 2013
January 28-30, 2013 | Miami Beach, FL
More On Event

Online Marketing Summit 2013
February 11-13, 2013 | San Diego, CA
More On Event

eTail West 2013
February 25-28, 2013 | Palm Desert, CA
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Advertising Planner - Scheduling Institute
Location: Alpharetta, GA
Posted: 1/21/13
View/Apply

Position: Senior Marketing Associate - Capital One
Location: Richmond, VA
Posted: 1/19/13
View/Apply

Position: Media Buyer - Confidential Company
Location: Midwestern United States
Posted: 1/17/13
View/Apply

View All Jobs

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
6 Hutton Center Drive, Ste. 600, Santa Ana, CA, 92707-8716

© 2016 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals