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Response This Week January 29, 2014

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29 Jan, 2017


Response Magazine January 2014

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A Super Choice: Brian Billick, former Super Bowl Winning Coach, Set to Deliver Response Expo Keynote on April 29 
SANTA ANA, Calif. – Brian Billick, who led the NFL’s Baltimore Ravens to their first Super Bowl championship and now serves as an acclaimed football analyst on both FOX and the NFL Network, will share his wit and wisdom as Response Expo 2014’s keynote speaker. The address, presented by Havas Edge, is scheduled for 5:30 p.m., Tuesday, April 29 at the Hilton San Diego Bayfront, kicking off the three-day event.
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Celebrate St. Patrick’s Day at the DRMA Chicago Reception  
SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 17, at I|O Urban Roofscape, inside Chicago’s brand new 4.5-star Godfrey Hotel.
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KSL Trustee Subpoenas Liebowitz, Cohen 
ENCINO, Calif. – The new trustee overseeing the closure of the KSL Media, David Gottlieb, is using newly granted subpoena power to force the media shop’s founder, Kal Liebowitz, to submit to questioning under oath.
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White House Big Data Study Raises Concern  
WASHINGTON – The White House’s appointment of presidential working group to study how data collection and analysis is affecting privacy is raising concern among marketers.
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Liberty Pushes for Charter TWC Takeover 
ENGLEWOOD, COLO. – After nearly two weeks of silence, Liberty Media Corp. has weighed in on Charter Communications' rejected takeover attempt of Time Warner Cable earlier this month. Charter Communications offered a $132.50-per-share bid, totaling $61.3 billion, which Time Warner rejected and countered with $160 per share.
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Chicago Reception


Swipe Payment Solutions names Curtis Kleinman chief operating officer to set future strategic direction and implement new policies to further improve efficiency. Swipe also announces the hiring of Drew Handley to work in sales and marketing.

Script to Screen names Alex Dinsmoor executive vice president and chief strategy officer.  Dinsmoor previously served as a senior marketing executive with Script to Screen for 10 years.

OpenJar Concepts Inc., a direct response and brand development firm, promotes Tony Young to vice president, network, where he will oversee media relationships.

DIRECTV and DISH Network partner to offer an addressable advertising platform to allow political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes. The arrangement will focus on TV ads only, while the companies’ other media sales efforts will continue to operate independently.

The IMS Report, a DRTV research, tracking and analytics resource, starts publishing its weekly national infomercial grids daily. Gold and platinum members can access it on the IMS online platform.

R2C Group, a transactional brand-building agency, hires Steve Diamond as executive creative director.

Horizon Media, the ad agency known for accounts including Burger King, Sleepy's and Vonage, says its fastest-growing division is its direct-marketing operation, which has doubled in size (staff and billings) during the past two years. Estimated annual direct marketing billings are now $550 million.

Facebook begins working with a small group of advertisers to run ads in third-party apps, marking the latest step toward launching its own ad network business. “Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook,” states the company’s business blog.

Google and Viacom are asking a federal judge to dismiss a potential class-action lawsuit accusing the companies of violating privacy laws at, and The lawsuit, brought on behalf of children under 13, stems from allegations that the companies place cookies on sites visited by kids. The complaint alleges that Viacom and Google "developed, implemented and profited from cookies" that tracked video viewing by children.

Global advertising spending rose in the third quarter of 2013 year-over-year, according to Nielsen's quarterly Global AdView Pulse report. TV continues to be the favorite medium for advertisers, commanding a 57.6-percent share of all spending and growing 4.3 percent.

Roughly $1.9 billion of multi-screen video ad spending came via “programmatic systems” in 2013, according to a recent report from AccuStream Research. That equates to just less than 27 percent of multi-screen video ad spend. Video ad networks accounted for 17.2 percent of the spending.

McDonald's launches a social campaign, dubbed #CheersToSochi, encouraging fans worldwide to visit and send personalized greetings to their favorite Winter Olympics athletes and teams.



NATPE Market & Conference 2014
January 27-29, 2014 | Miami Beach, FL
More On Event

The Great Ideas Summit
February 10-12, 2014 | Miami Beach, FL
More On Event

DRMA Chicago Reception
March 17, 2014 | Chicago, IL
More On Event

Response Expo 2014
April 29-May 1, 2014 | San Diego, CA
More On Event

View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Project Manager - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 1/13/14

Position: Direct Response Marketing Strategist/Account Manager - Gannett
Location: Cincinnati, Ohio
Posted: 1/8/14

Position: Marketing Manager - St. Louis Symphony
Location: St. Louis, Mo.
Posted: 11/25/13

View All Jobs

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