a2b Fulfillment, a third-party provider of business support services – including order fulfillment and customer care – announces that Debbie Skerly has been promoted to vice president of business development.
ICTV Brands Inc., a digitally focused direct response marketing and international branding company, promotes Vince Dargush to vice president of operations.
Hybrid Media Services, a direct response radio agency, welcomes Jessica Giannasca as senior account supervisor.
Wix.com Ltd., a Web development platform, reveals that its Super Bowl 50 TV spot will feature characters from the upcoming movie Kung Fu Panda 3.
TransFirst, a provider of transaction processing services and payment enabling technologies, and Bank Mutual Corp., a financial institution holding company in Wisconsin, announces their new relationship in which TransFirst will offer its services to Bank Mutual’s customers.
TheBlaze, Glenn Beck’s news, information, and entertainment network, and The National Cable Television Cooperative enter into a multi-year distribution agreement.
YouGov BrandIndex’s Buzz score releases its list of positively perceived companies/brands for 2015: Tops was Amazon, followed by Netflix, then YouTube. Rounding out the group: Google; Cancer Treatment Centers of America; Apple and Samsung (tied at No. 6); iPhone; and Lowe’s and Walgreens (tied at No. 9).
Frank Sinton, CEO of video ad tech firm Beachfront Media, says his company saw seven-times growth in mobile revenues year-over-year from 2014 to 2015. Worldwide, the company had 38 billion mobile video ad requests in December, up from 20 billion in October.
Audience targeting platform Adsquare and programmatic platform Smart AdServer announce a partnership that lets publishers create audience segments based on local context and mobile behavior.
Programmatic/ad tech company Rocket Fuel hires a new chief marketing officer, Eric Duerr, formerly with Adobe, Microsoft, and GoDaddy.
An Ascend2 survey says 79 percent of marketing professionals say the creation of relevant content is both the most effective and the most difficult online lead-nurturing tactic. The survey says increasing conversion rates (68 percent) and sales opportunities (68 percent) are the most important objectives of a lead-nurturing strategy, with e-mail (78 percent) and websites (48 percent) considered the most effective channels for lead-nurturing purposes.
Coming off a breakout holiday season, m-commerce is poised for a bang-up 2016, according to a growing body of forecasts, including a new one from Bizrate Insights – a unit of Connexity, the marketing services company formerly known to the world as Shopzilla.