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Response This Week January 20, 2016

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20 Jan, 2016

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INDUSTRY NEWS
Turner Turning to Better Video Ads, Young Viewers 
ATLANTA – Turner Broadcasting is launching an industry-wide research consortium dubbed the Turner Ad Lab to spur more linear and digital video ad innovation.
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FCC Seeks More Info on Charter-TWC Deal 
WASHINGTON – The Federal Communications Commission (FCC) is seeking more information from Liberty regarding its relationship to New Charter, the company resulting from the proposed merger of Charter, Time Warner Cable, and Bright House Networks.
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E-Commerce Fulfillment Costs on the Rise 
STAMFORD, Conn. – Small retailers and e-retailers should expect a round of belt-tightening around shipping costs this year as UPS, FedEx, and the U.S. Postal Service raise rates, reports Pitney Bowes, which issued the following updates on each carrier:
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ESPN Wins With Media Buyers, but Viewers Would Drop It 
BRISTOL, Conn. – It's a good-news, bad-news scenario for ESPN. The good: The sports mammoth wins high marks with media buyers. The bad: nearly 60 percent of people would drop ESPN to save $8 a month from their traditional pay-TV service.
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Mobile Video and OTT to Dig Deeper Roots in 2016 
SANTA CLARA, Calif. – Analysts say a key takeaway for advertising pros from the Consumer Electronics Show (CES) earlier this month is that video on the mobile screen will continue to gain share in 2016.
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NEWS CORNER

a2b Fulfillment, a third-party provider of business support services – including order fulfillment and customer care – announces that Debbie Skerly has been promoted to vice president of business development.

ICTV Brands Inc., a digitally focused direct response marketing and international branding company, promotes Vince Dargush to vice president of operations.

Hybrid Media Services, a direct response radio agency, welcomes Jessica Giannasca as senior account supervisor.

Wix.com Ltd., a Web development platform, reveals that its Super Bowl 50 TV spot will feature characters from the upcoming movie Kung Fu Panda 3.

TransFirst, a provider of transaction processing services and payment enabling technologies, and Bank Mutual Corp., a financial institution holding company in Wisconsin, announces their new relationship in which TransFirst will offer its services to Bank Mutual’s customers.

TheBlaze, Glenn Beck’s news, information, and entertainment network, and The National Cable Television Cooperative enter into a multi-year distribution agreement.

YouGov BrandIndex’s Buzz score releases its list of positively perceived companies/brands for 2015: Tops was Amazon, followed by Netflix, then YouTube. Rounding out the group: Google; Cancer Treatment Centers of America; Apple and Samsung (tied at No. 6); iPhone; and Lowe’s and Walgreens (tied at No. 9).

Frank Sinton, CEO of video ad tech firm Beachfront Media, says his company saw seven-times growth in mobile revenues year-over-year from 2014 to 2015. Worldwide, the company had 38 billion mobile video ad requests in December, up from 20 billion in October.

Audience targeting platform Adsquare and programmatic platform Smart AdServer announce a partnership that lets publishers create audience segments based on local context and mobile behavior.

Programmatic/ad tech company Rocket Fuel hires a new chief marketing officer, Eric Duerr, formerly with Adobe, Microsoft, and GoDaddy.

An Ascend2 survey says 79 percent of marketing professionals say the creation of relevant content is both the most effective and the most difficult online lead-nurturing tactic. The survey says increasing conversion rates (68 percent) and sales opportunities (68 percent) are the most important objectives of a lead-nurturing strategy, with e-mail (78 percent) and websites (48 percent) considered the most effective channels for lead-nurturing purposes.

Coming off a breakout holiday season, m-commerce is poised for a bang-up 2016, according to a growing body of forecasts, including a new one from Bizrate Insights – a unit of Connexity, the marketing services company formerly known to the world as Shopzilla.

UPCOMING DR EVENTS

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NATPE Market & Conference 2016
January 19-21, 2016 | Miami Beach, Fla.
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February 21-23, 2016 | San Diego
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February 22-25, 2016 | Palm Desert, Calif.
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Response Expo 2016
April 26-28, 2016 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Communications Specialist - Rick Hansen Foundation
Location: Richmond, B.C., Canada
Posted: 12/22/15
View/Apply

Position: Senior Marketing Manager, Publishing - American Association for the Advancement of Science
Location: Washington, D.C.
Posted: 12/15/15
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Position: Senior Media Buyer/Planner - Bluewater Media
Location: Tampa, Fla.
Posted: 12/1/15
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View All Jobs:
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