Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week January 14, 2015

Home Home Subscribe About Us Advertise Editorial
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
14 Jan, 2016

DIGITAL EDITION

DECEMBER 2014 COVER IMAGE

Subscribe Today!



NEW DTM 120
NEW FAMILYNET 120
NEW NEWSMAX 120
NEW KANTAR 120
NEW VANTIV 120
NEW DRMA 120

 


NEW DRMA CHICAGO 468

INDUSTRY NEWS
Reactions Vary to Wheeler Title II Signals; Vote Coming Feb. 26 
LAS VEGAS – Federal Communications Commission (FCC) Chairman Tom Wheeler signaled last week at the Consumer Electronics Show (CES) in Las Vegas the FCC was highly likely to adopt some variation of Title II and confirmed a vote on the new rules was coming on Feb. 26.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Studies Paint Bleak Picture for Traditional TV 
NEW YORK – New research is darkening the cloud above cable and traditional television.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Shopping App Use Sees Large Spike 
SUNNYVALE, Calif. - Consumers using shopping apps increased by 174 percent in 2014 compared to a 76-percent increase for overall app usage, says a new report from Yahoo’s Flurry Analytics.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
FTC Head Warns of Privacy Risks from ‘Internet Of Things’ 
LAS VEGAS – Federal Trade Commission (FTC) Chairwoman Edith Ramirez says the “Internet of things” might offer benefits to consumers, but it also carries “significant privacy and security implications.”
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Moonves: TV Can Help Marketers Push Consumers to Digital Platforms 
LAS VEGAS – CBS CEO Les Moonves says TV can aid the new one-to-one personal marketing efforts of the digital age.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati

NEW a2b 468 9-24-14

NEWS CORNER

Lowell "Bud" Paxson, who co-founded Home Shopping Network — now known as HSN — with business partner Roy Speer in 1982, passed away on Jan. 9. He was 80. After three years in Florida, HSN went nationwide in 1985 and was purchased by Barry Diller in 1996. Paxson also founded Paxson Communications Corporation, now known as ION Media Networks. We will have more on Paxson’s death in an upcoming issue of Response This Week.

Retail e-commerce spending from desktop computers for the November-December 2014 holidays totaled $53.3 billion, up 15 percent from the corresponding days last year, reports comScore. Cyber Monday (Monday, Dec. 1) ranked as the heaviest spending day with more than $2 billion in desktop buying. The day after Cyber Monday ranked second for the season at $1.8 billion, followed by Green Monday (Dec. 8) with $1.6 billion and Black Friday with $1.5 billion.

Dial800, a provider of memorable toll-free numbers to direct marketers, acquires Seattle-based Custom Toll Free and will operate it as a wholly owned subsidiary.

OpenJar Concepts launches its new website, www.openjar.com, redesigned to be more responsive, informative and device ready.

Diray TV, a media buying and campaign management company, announces Diray Digital is providing digital advertising to clients.

Top Dog Direct hosted a meet-and-greet at Lake Placid, N.Y., to support Olympic bobsledder, Jamie Greubel. Greubel, who won an Olympic bronze medal in 2014, met with fans and autographed apparel and images.

Media Design Group announces Liz Kelly as its new vice president of media. She’ll lead both the media buying and client services department.  Kelly has spent more than 30 years working with both small and major brands, driving sales and managing successful campaigns for clients.

WindStar Media® LLC wins the Health First Nutrition LLC account to launch the company’s EyeComplexCS nutraceutical product. WindStar will handle all media planning and buying responsibilities.

Onyx Productions Direct announces the creation of its new Concierge Consulting Service and offers it to a select list of marketing, advertising, production and media companies in DRTV.

Ava Seavey, president and CEO of Avalanche Creative Services, celebrates 25 years in direct response. She’s spent the past two decades as a marketing and production executive, generating sales for top brands and innovative entrepreneurs. The Seavey family spans three generations in advertising, and Avalanche recently expanded to include Ava’s daughter, Kelsea Seavey.

NBC Sports Group says the Super Bowl is 95-percent sold out and that there are 15 new advertisers. Among them: long-time DRTV advertiser Wix.com, Avocados from Mexico, glue-maker Loctite, and smartphone accessories maker Mophie.

Twitter is developing a new video ad unit to support its soon-to-launch native video tool. Twitter is apparently leaning toward a “pay-for-play” cost structure, which would include a six-second preview video that automatically plays in user feeds, and the option to click to view the entire video.

UPCOMING DR EVENTS

COMING UP:

NRF 104th Annual Convention & Expo
January 11-14, 2015 | New York
More On Event

Affiliate Summit West 2015
January 18-20, 2014 | Las Vegas
More On Event

DRMA Chicago Reception
March 9, 2015 | Chicago
More On Event

Response Expo 2015
April 21-23, 2015 | San Diego
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Head of Direct Response Marketing - Amazon Student
Location: Seattle
Posted: 1/6/15
View/Apply

Position: E-Mail Marketing/Direct Response Manager - Adpire LLC
Location: Chino, Calif.
Posted: 1/4/15
View/Apply

Position: Director of Events and Coaching - Glazer-Kennedy Insider's Circle (GKIC)
Location: Chicago
Posted: 12/23/14
View/Apply

View All Jobs:
Click Here

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
6 Hutton Center Drive, Ste. 600, Santa Ana, CA, 92707-8716

© 2016 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals