DNA Response and Marketing Maven announce a partnership to grow revenue for consumer brands selling products on leading e-commerce marketplaces such as Amazon, eBay, and Sears.com via public relations and social media marketing. Marketing Maven will drive traffic to marketplace listings that DNA Response manages, and DNA Response will provide Marketing Maven vital sales data to track the effectiveness of public relations and social media campaigns for their agency clients.
Turner Broadcasting starts a new business unit called Turner Ignite, focused on content and data solutions – adding to its array of new TV advertising efforts. Dan Riess, of content partnerships and Michael Strober, of client strategy and ad innovation, will run the unit.
Independent agency Drumroll announces a partnership with My Fit Foods, a leading producer and retailer of handcrafted grab-and-go meals. Drumroll’s initial focus is on the brand’s visual elements/expressions and how these come together in the company’s retail experiences.
Yahoo closes down Yahoo Screen, its effort to compete with Netflix and Hulu. The service pulled in premium TV and video, with its most notable acquisition the revival of NBC comedy “Community,” which had been cancelled by the network.
The Federal Communications Commission (FCC) suspends its review of Charter’s $79 billion merger with Time Warner Cable until Jan. 20. “Pausing the clock will ensure that commenters have sufficient time to review and comment on this new information, and will provide Commission staff with the necessary time to review both the Applicants’ materials and any responses,” the agency says in a letter.
In a pact with Rubicon Project, social games developer Zynga is making its directly sold ad inventory available programmatically. Now, marketers will have access to all of Zynga’s ad formats, which include “sponsored play” and “gamified units” guaranteed and reserved inventory.
eMarketer reports that digital display ad spending will eclipse search ad spending in the United States for the first time during 2016. Combined, the categories of video, sponsorships, rich media, and “banners and other” will account for the largest share of digital ad spending: 47.9 percent, worth $32.2 billion.
The final year-end results of the RealCost Index reports that national TV ad prices fell 17 points to an index of 127 in December – from 144 in November, which proved to be the peak demand month for national television in 2015.
Time Inc. launches Real Time, an ad product that taps the publisher’s massive social audience. Real Time uses proprietary technology to track trending content and retarget the most active social audiences.
Netflix launches service in 130 new countries, including Vietnam, India, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Korea, Turkey, and Indonesia. Netflix, which was available in 60 countries, ended third-quarter 2015 with 69.2 million subs worldwide, including 43.2 million in the U.S. But territories outside the U.S. already account for most of Netflix’s subscriber growth.
ESPN NFL reporters Adam Schefter and Chris Mortensen recently promoted Domino’s Pizza in tweets without disclosing that those tweets were part of an ad campaign. ESPN says that future tweets associated with ads will include disclosures.
Forrester Research says 39 percent of consumers spread the word of bad service to friends and family; 12 percent write negative reviews about their experiences; 11 percent post negative reviews about the brand on their Facebook page; 10 percent post negative comments about the brand in an online customer community; and another 10 percent say they post negative comments on the store, company, or manufacturer’s Facebook page.