Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week February 3, 2016

Home Home Subscribe About Us Advertise Editorial
Response Expo 2016
View this e-mail online   |  Add us to your Safe Sender List   |  Feedback   
3 Feb, 2016

DIGITAL EDITION

JANUARY 2016 COVER IMAGE

Subscribe Today!


NEW DIAL800 120
NEW CHICAGO RECEPTION 120
NEW DTM 120
NEW KANTAR 120
NEW DRMA 120
NEW RESPONSE EXPO 468
INDUSTRY NEWS
Wheeler: Set-Top Proposal About Open vs. Closed Standards 
WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is taking aim at critics who are slamming his proposal to open cable and satellite TV services to third-party set-tops sold at retail.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
After Rentrak Merger, comScore Shares Plans, Gives Nielsen 'Formidable' Competition 
RESTON, Va. – Rentrak is now a wholly owned subsidiary of comScore as shareholders in both companies approved the merger last week.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Strong TV Scatter Market Continues in Early 2016 
NEW YORK – The strong TV scatter market from fourth-quarter 2015 is continuing into 2016. causing optimism among some analysts.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
AT&T to Unveil New Video Service Before Spring 
DALLAS – AT&T plans to unveil a new video service before spring.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Cannella Acquisition of MPH Dubbed 'Great Milestone' 
BURLINGTON, Wis. – Cannella Response Television founder Frank Cannella called his company's acquisition of Media Properties Holdings (MPH) last week "another great milestone."
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
NEW a2b 468 10-7-15
NEWS CORNER

Northern Lights Direct, a DRTV and digital ad services company, releases its 2016 Direct Response Outlook report, which covers the media marketplace amid the 2016 election, the Summer Olympics, and TV trends. You can find the report here: https://northernlightsdirect.com/blog/us-drtv-media-marketplace-2016/.

DRTV advertising agency Modus Direct partners with Guaranteed Rate, a retail mortgage lender, to air a 30-second Super Bowl spot featuring Guaranteed Rate’s spokesperson, home improvement celebrity Ty Pennington. The ad will focus on how easy it is to use Guaranteed Rate's digital mortgage to find a low mortgage rate.

Multichannel Merchant names Ship-Right Solutions, a third-party logistics firm that specializes in direct-to-consumer fulfillment, customer service, and data management, a Multichannel Merchant Top 3PL for 2016.

Kre8 Media, a leading DRTV, digital media, and brand response TV agency, names Jonathan Beazley director of marketing analytics. Formerly, Beazley was director of marketing analytics for Catalina Marketing in Chicago.

NuWave LLC introduces the NuWave Oven Pro Plus in red, bringing a bold new color choice to its best-selling countertop oven line. With almost 5 million NuWave Ovens sold to date, the company says this colorful model creates a new reason to buy and an attention-getting focal point at retail.

TheBlaze TV will broadcast the 2016 Super Bowl Breakfast this Sunday, Feb. 7, at noon EST. During the show, which will air just hours before Super Bowl 50, Carolina Panthers’ linebacker Thomas Davis will be presented with the Bart Starr Award, which is given annually to a player who exemplifies character and leadership both on and off the field.

Creative Compound names Andrew Stum its new vice president of client services. Stum brings more than 14 years of direct response experience to the agency.

The Direct Marketing Association (DMA) releases its Value of Data Report, which reveals that the data-driven marketing economy has grown significantly in the past two years. In 2012, the direct marketing economy represented 650,000 jobs and $150 billion in revenue to the U.S. economy. Today, those numbers are 30 percent higher.

The Federal Trade Commission (FTC) charges the for-profit DeVry University with making deceptive claims about its graduates’ success in finding jobs in their fields in a suit filed in federal court in California. The FTC says the school is deceiving consumers about the likelihood of finding a job, with claims that 90 percent of DeVry graduates seeking employment land jobs within six months of graduation, reports the Washington Post. DeVry says it will “vigorously contest” the action.

Nexstar Broadcasting Group wins out over Meredith Corp. in a $4.6 billion cash and-stock-deal to control Media General TV stations. The deal creates another big local TV station company – 171 stations covering 100 U.S. TV markets. It will cover 39 percent of the U.S. – the FCC's rule maximum for TV ownership. The deal also includes digital businesses.

Facebook reports record profits for fourth-quarter 2015, beating analysts’ estimates. The social colossus saw quarterly profits of 79 cents per share on $5.8 billion in revenue – up more than 50 percent compared to the same period last year. Monthly active users reached 1.59 billion during the quarter – up 14 percent year-over-year.

ITN Networks invests in Torrential Inc. to combine the capabilities of its programmatic linear television technology with Torrential’s mobile-first video platform. Torrential focuses on serving video across smartphones, tablets, and connected TVs, as well as on desktop computers.

UPCOMING DR EVENTS

FEATURED EVENTS:

eTail West 2016
February 22-25, 2016 | Palm Desert, Calif.
More On Event

DRMA Chicago Reception
March 7, 2016 | Chicago
More On Event

Response Expo 2016
April 26-28, 2016 | San Diego
More On Event

ALSO COMING SOON:

CMO Exchange 2016
February 21-23, 2016 | San Diego
More On Event

The Great Ideas Summit 2016
February 22-24, 2016 | Orlando, Fla.
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Project Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 2/2/16
View/Apply

Position: Senior Marketing Specialist, Direct Response - C Spire
Location: Ridgeland, Miss.
Posted: 1/20/16
View/Apply

Position: Marketing Manager - National Journal Group
Location: Washington, D.C.
Posted: 1/15/16
View/Apply

View All Jobs:
Click Here

You are currently subscribed as {{lead.Email Address}}. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex LLC.
6 Hutton Center Drive, Ste. 600, Santa Ana, CA, 92707-8716

© 2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals