Northern Lights Direct, a DRTV and digital ad services company, releases its 2016 Direct Response Outlook report, which covers the media marketplace amid the 2016 election, the Summer Olympics, and TV trends. You can find the report here: https://northernlightsdirect.com/blog/us-drtv-media-marketplace-2016/.
DRTV advertising agency Modus Direct partners with Guaranteed Rate, a retail mortgage lender, to air a 30-second Super Bowl spot featuring Guaranteed Rate’s spokesperson, home improvement celebrity Ty Pennington. The ad will focus on how easy it is to use Guaranteed Rate's digital mortgage to find a low mortgage rate.
Multichannel Merchant names Ship-Right Solutions, a third-party logistics firm that specializes in direct-to-consumer fulfillment, customer service, and data management, a Multichannel Merchant Top 3PL for 2016.
Kre8 Media, a leading DRTV, digital media, and brand response TV agency, names Jonathan Beazley director of marketing analytics. Formerly, Beazley was director of marketing analytics for Catalina Marketing in Chicago.
NuWave LLC introduces the NuWave Oven Pro Plus in red, bringing a bold new color choice to its best-selling countertop oven line. With almost 5 million NuWave Ovens sold to date, the company says this colorful model creates a new reason to buy and an attention-getting focal point at retail.
TheBlaze TV will broadcast the 2016 Super Bowl Breakfast this Sunday, Feb. 7, at noon EST. During the show, which will air just hours before Super Bowl 50, Carolina Panthers’ linebacker Thomas Davis will be presented with the Bart Starr Award, which is given annually to a player who exemplifies character and leadership both on and off the field.
Creative Compound names Andrew Stum its new vice president of client services. Stum brings more than 14 years of direct response experience to the agency.
The Direct Marketing Association (DMA) releases its Value of Data Report, which reveals that the data-driven marketing economy has grown significantly in the past two years. In 2012, the direct marketing economy represented 650,000 jobs and $150 billion in revenue to the U.S. economy. Today, those numbers are 30 percent higher.
The Federal Trade Commission (FTC) charges the for-profit DeVry University with making deceptive claims about its graduates’ success in finding jobs in their fields in a suit filed in federal court in California. The FTC says the school is deceiving consumers about the likelihood of finding a job, with claims that 90 percent of DeVry graduates seeking employment land jobs within six months of graduation, reports the Washington Post. DeVry says it will “vigorously contest” the action.
Nexstar Broadcasting Group wins out over Meredith Corp. in a $4.6 billion cash and-stock-deal to control Media General TV stations. The deal creates another big local TV station company – 171 stations covering 100 U.S. TV markets. It will cover 39 percent of the U.S. – the FCC's rule maximum for TV ownership. The deal also includes digital businesses.
Facebook reports record profits for fourth-quarter 2015, beating analysts’ estimates. The social colossus saw quarterly profits of 79 cents per share on $5.8 billion in revenue – up more than 50 percent compared to the same period last year. Monthly active users reached 1.59 billion during the quarter – up 14 percent year-over-year.
ITN Networks invests in Torrential Inc. to combine the capabilities of its programmatic linear television technology with Torrential’s mobile-first video platform. Torrential focuses on serving video across smartphones, tablets, and connected TVs, as well as on desktop computers.