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Response This Week February 25, 2015

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25 Feb, 2015



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Wave of Feedback Comes on Eve of Net Neutrality Vote  
WASHINGTON – The Federal Communications Commission (FCC) can't complain about lack of feedback on how it should proceed with net neutrality rules – it's coming in waves from all corners.
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Study: Mobile Shopping Triples Rate of Online Commerce 
SAN JOSE, Calif. – Mobile commerce is growing at nearly three times the rate of overall e-commerce, says a new study from PayPal and Ipsos.
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Kagan: Wireless 'Fully Engaged' for 2016 Auction 
CHARLOTTESVILLE, Va. – Verizon, AT&T, T-Mobile and Sprint – and possibly others – will be "fully engaged and sufficiently capitalized bidders" in next year's broadcast incentive auction that could raise $80 billion, according to a new report from media researcher SNL Kagan.
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Marketers Experiment With New Approaches in Digital Radio  
NEW YORK – Even though marketers accept digital radio's limitations as a rich media, they are continuing to experiment with novel ways to use it, says a new eMarketer report, "Digital Radio: Led by Pandora, Now Robust 'Audio' Ad Channel."
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KSL Trustee Gets $1.75 Million From Sweet'N Low Parent 
WOODLAND HILLS, Calif. – There is yet another bizarre twist in the bankruptcy proceedings of KSL Media.
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NEW a2b 468 9-24-14

R2C Group promotes Jane Crisan to president. Crisan, who retains her title as COO, will run the day?to day operations and work with CEO Michelle Cardinal to drive agency growth and performance.

The Direct Marketing Association’s Insert Media Council awards Dave Smith, CEO of Incremental Media, with its 2015 Award of Recognition for outstanding achievements and contributions to the world of insert media. Smith will receive the award during a Feb. 25 event in Greenwich, Conn.

Media Design Group adds direct response veteran Darwin Aguinaldo to its client services department as senior account director. Aguinaldo has spent more than 15 years working in the industry, beginning as a media buyer.

J.P. Morgan analysts say 75 percent of the world’s biggest marketers plan to boost their advertising in 2015. The J.P. Morgan team based its analysis on comments made by 53 of the global top 100 advertisers during their fourth-quarter 2014 earnings calls. The analysts characterized the following categories as “particularly encouraging:” automotive, beverages, technology, software, healthcare and telecommunications.

NBCUniversal Owned Television Stations launches live viewing on its local apps, allowing consumers in the group’s owned markets with a cable, satellite or telco subscription to watch their NBC station on a computer, tablet or smartphone. In addition to the 24/7 live programming, users can watch from a library of on-demand content.

Customer reviews are now an expectation, not an option, for e-commerce sites, says a new study from ratings and reviews provider PowerReviews. More than half (57 percent) of online shoppers reported specifically seeking out websites with product reviews. Seventy percent of mobile shoppers reported being more likely to purchase a product if the mobile site or app they’re purchasing from has reviews.

Amazon Studios orders five new original series: “The Man in the High Castle,” “Mad Dogs,” “The New Yorker Presents,” “Just Add Magic,” and “The Stinky & Dirty Show.” The shows will premiere exclusively to Amazon Prime members in the U.S., U.K. and Germany later this year and in 2016, on its Prime Instant Video service.

Gigi Sohn, a special counsel for Federal Communications Commission Chairman Tom Wheeler, said last week in an interview that President Barack Obama is not the one who swayed the agency into reclassifying broadband Internet under rules governing traditional telephones. ”We are actually going beyond what the president said,” she said. “So this chairman is not a lapdog … he is acting independently.”

Boston Consulting Group research shows mobile commerce in the U.S. jumping 60 percent from $72 billion in 2013 to $115 billion in 2014, and continuing to rise to $245 billion in 2017. Projected growth rates in developing markets are even more dramatic.

Retail sales in the U.S. will reach $4.87 trillion for the full year 2015. According to eMarketer analysis, this represents a 4-percent increase from 2014.

A new study by Integral Ad Science says the percentage of online video ads that were viewable hit 39 percent in the fourth quarter, a 9-percent rise over the period before. That percentage is still less than the viewability rate for display ads bought from publishers, which is 53 percent. That 39 percent is also lower than the rate for display ads bought from ad networks – 43 percent. But the jump is the largest increase among formats.

A new study from Teradata says marketers have made significant strides in the status of their data-driven marketing over the past year. The most pronounced achievement is that today data-driven marketing is either embedded or strategic for 78 percent of marketers, according to the study. In contrast, that number was just 34 percent in 2013.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Direct Response Marketing - Interline Brands
Location: Florida
Posted: 1/29/15

Position: Christie Brinkley Authentic Skincare Brand Manager - Atlantic Coast Media Group
Location: Jersey City, N.J.
Posted: 1/9/15

Position: Keranique Brand Manager - Atlantic Coast Media Group
Location: Jersey City, N.J.
Posted: 1/9/15

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