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Response This Week February 24, 2016

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24 Feb, 2016



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FCC Vote to ‘Unlock’ Set-Tops Stirs Debate 
WASHINGTON – The Federal Communications Commission’s (FCC) 3-2 vote last week to approve chairman Tom Wheeler’s proposal for “unlocking” the set-top box has unleashed a flurry of debate.
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Nielsen Unfazed by comScore’s New Measurement Products 
RESTON, Va. – comScore’s announcement that it plans to introduce new measurement products during the next few months – with some coming as early as April – doesn’t seem to faze Nielsen.
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Retail Lags on EMV; Online Fraud Soaring 
BOSTON – A new report from Boston Retail Partners says only 10 percent of retailers are performing Europay, MasterCard, and Visa (EMV)-enabled transactions that are working well, with another 12 percent saying their EMV-enabled transactions need improvement. More than half of retailers plan to start EMV within 12 months.
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86 Percent of Internet Users Say Pay TV Is Too Pricey 
ROCHESTER, N.Y. – More than three-quarters of U.S. Internet users subscribe to pay TV and 61 percent strongly agree that they’re paying too much, according to December 2015 research from TVfreedom and The Harris Poll.
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ESPN Seeking to Offer More Streaming Video 
BRISTOL, Conn. – ESPN is looking to team up with digital streaming services to offer its network over the Web – much like its current partnership with Dish’s low-cost bundle Sling.
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Vista/ACI, a full-service direct response agency in Scottsdale, Ariz., welcomes Renee Rochman, a 28-year veteran of the direct response industry, as media director, and Alanah Andersen, a 17-year veteran of the direct response industry as PI/traffic manager.

Cornerstone Resource Partners Inc., a direct response services company, adds two new partners: Kelly Willett of Strategic Media Marketing will manage televised home shopping and international sales; and Bruce Stone of Applied Perceptions will oversee customer service, retention, incremental sales, and quality assurance.

Northern Lights Direct, a DRTV and digital advertising services company, produces an ad campaign for Green Shield Canada (GSC), Canada’s only national nonprofit health and dental benefits specialist. The campaign promotes GSC’s SureHealth™ plans, which protect Canadians from routine and unexpected health costs not covered by government health insurance plans.

Marketing Maven, a bicoastal integrated marketing agency, announces that its launch campaign for client Woof Washer 360 was recognized as a finalist for a 2015 North American Excellence Award.

The TV industry got off to a positive start in 2016 with ad spending up 1 percent in January, according to new figures from research company Standard Media Index (SMI). SMI says broadcast TV networks showed a big gain of 9 percent in the month. That offset declines of 3 percent in cable, 3 percent in syndication, 7 percent in spot TV and 8 percent in local TV.

NBCUniversal launches a one-stop shop for data-driven ad targeting called Audience Studio, which includes a data management technology platform and ad targeting specialists. NBCUniversal says it wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media.

Walmart’s U.S. stores report a modest increase in fourth-quarter same-store sales to exceed analysts’ profit targets. Walmart’s total sales increased 2.2 percent to $129.7 billion, excluding the negative effects of a stronger U.S. dollar. On a reported basis, sales actually declined to $128.7 billion from $130.6 billion.

The nation’s top Internet retailer is also tops in corporate reputation. bested Apple and Google to take the spot in The Harris Poll 2016 reputation quotient summary report, an annual study of corporate reputation ratings for the 100 most visible U.S. companies. It’s the eighth consecutive year the online giant has ranked in the Top 10.

Joanna Coles, editor-in-chief of Cosmopolitan and a board member of Snapchat, says Snapchat intends to offer e-commerce.

Instagram continues to prove its mastery of the mobile domain, according to eMarketer’s latest Internet usage forecast. This year, 89.4 million Americans will log on to Instagram at least once per month, representing 34.1 percent of mobile phone users.

A Television Bureau of Advertising study says television is a proven top influencer of voters. The study, which examines the media influences of voters and what they did after being exposed to political advertising, says 70 percent of respondents pointed to TV as the most important medium for issue awareness, while 51 percent called it the most important platform for influencing them to vote.

A new GfK study on the retail habits of Generations Y and Z shows that the different age groups differ in using computers for online purchases versus shopping at brick-and-mortar stores. The study says Baby Boomers have been slower to adopt the smartphone as a shopping device, but when buying with a desktop or laptop computer, Boomers registered similar levels to Generation Y (40 percent and 43 percent respectively), while Gen Z came in at just 32 percent..





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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Project Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 2/2/16

Position: Senior Marketing Specialist, Direct Response - C Spire
Location: Ridgeland, Miss.
Posted: 1/20/16

Position: Marketing Manager - National Journal Group
Location: Washington, D.C.
Posted: 1/15/16

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