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Response This Week February 18, 2015

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18 Feb, 2016

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INDUSTRY NEWS
A Full Slate: 2015 DR Hall of Fame Inductees Announced 
SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees for the third class of the Direct Response Hall of Fame. The group features a dozen legends in the direct response marketing world, including a pair of posthumous inductees.
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Programmatic to Grow in Connected TV, OTT Video 
NEW YORK – Programmatic digital display advertising in the United States will see a 47.9-percent gain in 2015, and advertisers will spend nearly $15 billion in the space, eMarketer predicts in a new report, “Digital Display Advertising: Nine Things to Know for 2015.”
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Retail Sales to See Biggest Surge in Five Years, Says NRF 
WASHINGTON – The National Retail Federation (NRF) predicts retail sales will rise 4.1 percent in 2015, up from 3.5 percent in 2014 – the biggest annual growth since 2011 when retail sales for the year increased 5.1 percent.
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Mobile Traffic to Grow 10-Fold in Five Years 
SAN JOSE, Calif. – A new report from Cisco says mobile data traffic worldwide is going to grow 10-fold within five years. Cisco's annual Visual Networking Index says the growth will be due to smartphones, tablets and machine-to-machine (M2M) applications.
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Apps, TV Vie for Primetime Eyes 
BOSTON – A new study says TV primetime overlaps with app primetime.
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NEWS CORNER

Vistaprint, a marketing products and services provider, announces the launch of “Social Postcards,” an online tool that makes it easy for small businesses to turn their print materials into Facebook ads, target the right audience and analyze campaign results.

SingleComm, a provider of contact center technologies, announces the availability of the latest version of its enhanced scripting and data export tools in the SingleComm contact center platform. It allows contact centers and marketers to quickly build, test and deploy complex scripts to guide contact center agents.

Blue Vase Marketing announces it will be providing marketing and customer service support for the new fantasy sports website draftdemons.com, which launched Feb. 15. Blue Vase Marketing will also use its association with NASCAR to help bring NASCAR to fantasy sports contests. As a thank you to friends in the industry, Blue Vase Marketing has arranged a 100-percent deposit match for Response Magazine readers. When signing up, just use promo code: RESPONSE

Global digital media and content marketing company brand new media names industry veteran Mike Constantino as managing director of its operations in the Philippines.

TubeMogul Inc., an enterprise software company for digital branding, announces that members of the management team will present at the following investor conferences: JMP Securities Technology Conference, March 3 in San Francisco; Piper Jaffray Technology, Media & Telecommunications Conference, March 11 in New York; Bank of America Merrill Lynch Smid Cap Conference 2015, March 17 in Boston. Webcasts will be accessible on the investor relations section of investor.tubemogul.com. Archived replays of the webcasts will be available following the live presentations.

Independent direct response agency R2C Group releases results from its MindReader survey, “Valentine’s Day Attitudes & Behavior.” Among the results of the survey of 500 respondents: 40 percent dined at a restaurant; 29 percent purchased candy; 21 percent bought flowers; 36 percent bought a card; 28 percent didn’t purchase any gifts; and nearly half spent more than $50.

InfoTech, a software house and system integrator, unveils its new logo and color design with a new font and a more energetic color combination. The first InfoTech logo was created in 2004.

The percentage of U.S. homes with connected devices that enable streaming of TV shows and video should reach 25 percent by year’s end, up from 16 percent of homes a year ago, according to NPD Group. The research firm predicts a quick rise in streaming usage in the next few years – homes with streaming media devices are on pace to reach 33 percent in 2016, and 40 percent by 2017. That’s just fewer than 40 million homes by 2017.

Location-based ad-targeting firm Placed announces partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The agencies will use Placed’s attribution product to measure the in-store impact that digital ad campaigns have. In a statement, Digitas said the “partnership will allow it to better link consumer behaviors between the physical and digital world.”

Home shopping giant HSN is No. 1 in online customer experience, according to the E-tailing Group's 2014 Customer Experience Index. On the 2014 index, eleven merchants hit the 80+ pinnacle, with HSN earning the top score at 88, followed by Office Depot (84.75) and Dick’s Sporting Goods (83).

Michael Powell, president of the National Cable & Telecommunications Association (NCTA), said he expects the association will sue the Federal Communications Commission (FCC) over its Title II Net Neutrality proposition.

The Federal Trade Commission (FTC) is asking a federal judge to uphold the agency's authority to bring an enforcement action against AT&T for allegedly slowing down the broadband connections of some unlimited data users. The legal battle between AT&T and the FTC dates to October, when the agency alleged the practice is unfair and deceptive.

UPCOMING DR EVENTS

COMING UP:

eTail West 2015
February 17-20, 2015 | Palm Desert, Calif.
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LeadsCon Las Vegas 2015
March 3-4, 2015 | Las Vegas
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DRMA Chicago Reception
March 9, 2015 | Chicago
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Response Expo 2015
April 21-23, 2015 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Direct Response Marketing - Interline Brands
Location: Florida
Posted: 1/29/15
View/Apply

Position: Christie Brinkley Authentic Skincare Brand Manager - Atlantic Coast Media Group
Location: Jersey City, N.J.
Posted: 1/9/15
View/Apply

Position: Keranique Brand Manager - Atlantic Coast Media Group
Location: Jersey City, N.J.
Posted: 1/9/15
View/Apply

View All Jobs:
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