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Response This Week February 17, 2016

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17 Feb, 2016

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INDUSTRY NEWS
Congress Sends Permanent Internet Access Tax Ban To President 
WASHINGTON – After both houses of congress passed the Permanent Internet Tax Freedom Act (PITFA), it’s now headed to President Obama’s desk for a signature.
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As TV Adds Big Data, Media Buyers Seek Common Platform for Ad Targeting 
NEW YORK – As TV tries to adopt principles of digital advertising, such as data-driven ad targeting and technology-driven automation, many ad stakeholders want avoid the so-called walled garden – the idea of a closed ad buying system.
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Report: Loyalty Program Memberships Up, Participation Down 
NEW YORK – A new report says memberships in loyalty programs are growing rapidly but active participation in programs is falling.
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Viacom to Sell U.S. Ads for Snapchat 
NEW YORK – Viacom reports it has struck a deal that will allow it to sell U.S. advertising for social media company Snapchat and bundle it into packages with its TV clients.
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Twitter Posts Ads, Videos at Top of Users’ Timelines 
SAN FRANCISCO – Twitter is making some prime real estate available for advertisers – at the top of users’ timelines.
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NEWS CORNER

Michael Medico – a 35-year ad industry veteran, former head of E&M Advertising and member of the Response Advisory Board – hosts a book signing for his new work, “The Sainted” on March 9 at 7 p.m. at the Book Revue, 313 New York Ave., in Huntington, N.Y. Medico is also a 35-year veteran of the advertising industry.

The House Communications Subcommittee passed a bill Thursday that would prevent the Federal Communications Commission (FCC) from regulating the rates charged broadband customers for Internet access. Next up: a floor vote in the U.S. House of Representatives in the coming weeks.

TiVo inks a multi-year partnership with Buckeye CableSystem in which Buckeye will deploy TiVo DVRs and thin clients, as well as its Web and mobile applications. Buckeye will also support TiVo’s new hybrid set-tops, starting in June.

Longtime media agency executive Tim Spengler has joined Fuisz Video as its chief executive. Spengler was most recently president of content marketing and revenue strategy at Clear Channel Communications (now iHeart Media).

Nielsen announces a multiyear renewal with Hearst Television for Nielsen’s Local Television Measurement. Hearst will continue to have access to Nielsen’s local market ratings data, which come from local people meter, diary markets, code reader, and analytical services, among other sources and methodologies.

Time Inc. acquires the assets of Viant Technology Inc., an advertising tech company that owns several ad-tech and media companies including Specific Media, Vindico, MySpace and Xumo. Time Inc. says Viant will enable it to target ad delivery, link devices to real people, and convert ad spending into actual sales.

The Federal Communications Commission (FCC) approves Gray’s purchase of 15 Schurz TV stations, granting the applications to transfer the licenses in an 11-page decision that includes waivers of duopoly rules, divestitures and the unwinding of Joint Service Agreements.

In a jointly bylined article appearing in Ad Age, Bill Duggan, executive vice president of the Association of National Advertisers (ANA), and Tom Finneran, executive vice president of the American Association of Advertising Agencies (4As), say despite recent differences over a course of action to make agency reviews more transparent, both groups enjoy a relationship of long-term collaboration “based on mutual respect.” They say the most recent rift was not a rift at all, but instead was just the two sides collaborating.

Pivotal Research Group’s Brian Wieser issues a report “defying the notion” of a “permanent secular decline” for TV’s share of national ad spending. He estimates that the national TV ad marketplace rose as much as 7 percent in fourth-quarter 2015 and as much as 2 percent for calendar-year 2015, despite being compared to an Olympic and election year in 2014.

21st Century Fox settles a dispute in which satellite pay TV provider Dish agrees to disable AutoHop on its Hopper set-top box unit for the first seven days after a Fox TV episode’s original airing.

Sling TV, Dish Network’s over-the-top (OTT) TV service, broadens its premium slate with the addition of Cinemax. Sling TV subs can get Cinemax for $10 per month, on top of the service’s core “Best of Live TV” package, which runs $20 per month.

4K Ultra HDTVs reached 40 percent of U.S. retail placements at the end of 2015, according to market research group gap intelligence/Quixel Research. And as 4K Ultra HDTV sales accelerate, it’s taking a toll on full HD 1080p HDTVs, which have dropped in shelf share from 71 percent a year-and-a-half ago to 46 percent of the shelf today.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Project Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 2/2/16
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Position: Senior Marketing Specialist, Direct Response - C Spire
Location: Ridgeland, Miss.
Posted: 1/20/16
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Position: Marketing Manager - National Journal Group
Location: Washington, D.C.
Posted: 1/15/16
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