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Response This Week February 15, 2017

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15 Feb, 2017



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Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks 
NEW YORK – Viacom has unveiled a plan to put a laser-like focus on six “flagship” networks with global revenue potential in linear TV, digital, off-channel, and theatrical.
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Ad Review Board: Comcast Broadband Ads Are ‘Problematic’  
NEW YORK – The National Advertising Review Board (NARB), a leading industry watchdog, told Comcast to stop boasting that it offers the “fastest in-home Wi-Fi.”
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Twitter’s Revenue, Audience, and Stock Sagging 
SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a paltry 1-percent revenue bump to $717 million year-over-year. Ad revenue totaled $638 million, during the period – down slightly year-over-year.
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AT&T and Its Workers Still Negotiating 
DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the Communications Workers of America on the Mobility “Orange” contract and that the company and union have agreed to an extension of the contract with negotiations continuing.
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Media Rating Council Accredits Nielsen’s Digital TV Measurement 
NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital advertising (also used by Google, YouTube, Facebook, and Twitter) has accredited Nielsen’s digital measurement in its TV ratings.
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Response Magazine welcomes Tony Besasie – president of Cannella Response Television, a division of Cannella Media – to its Advisory Board.

InterMedia Advertising® appoints Charles Dethloff as new business development manager to expand InterMedia’s client base, drive introductions and meetings with potential clients, and act as InterMedia’s first point of contact.

The eTail West 2017 conference expects more than 2,000 retail and e-commerce leaders to attend the event, slated from Feb. 27-March 2 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, Calif.

Ivan Wasserman, partner at Amin Talati Upadhye, wins the 2017 Lexology Client Choice award for exemplary client service in the fields of healthcare and life sciences in the District of Columbia.

A new report by Nielsen says Gen Xers (ages 35-49) spend one hour more per week on social media than millennials – more than seven hours each week on various platforms.

PodcastOne Executive Chairman Norman Pattiz and Edison Research Vice President of Strategy Tom Webster reveal findings of national consumer brands using advertising in podcasts, including: More than 60 percent of listeners mentioned a specific grocery brand post-campaign, up from 7 percent among listeners in the pre-study; Unaided product awareness increased from the pre-study to the post-study by 47 percent for a financial services product, by 37 percent for an automobile aftermarket product and by 24 percent for a lawn and garden product; and in the post-study, more than one-third of respondents had a “very favorable” opinion of an automobile aftermarket product, up from 18 percent in pre-study.

The National Retail Federation’s (NRF) economic forecast for 2017 projects that retail industry sales, which exclude automobiles, gasoline stations, and restaurants, will grow between 3.7 percent and 4.2 percent vs. 2016, roughly in line with last year’s 3.8 percent increase. Online and other non-store/online sales, which are included in the overall number, are expected to increase between 8 percent and 12 percent.

Digital identity firm Drawbridge adds programmatic TV capabilities to its cross-device platform to offer the company’s managed-service and self-service platform clients so brands can bid on and buy linear TV inventory directly through the Drawbridge demand-side platform and reach the same first- or third-party audience segments on both TV and digital.

RipeDaily Media creates a cause-related ad network to focus on socially conscious millennials. Partnering with publishers, the network reaches 11.2 million monthly visitors, 52 percent of whom are 18-35, the largest group driving socially conscious commerce.

3Cinteractive(3C), a mobile marketing services firm, acquires the SMS messaging business portfolio of SITO Mobile Ltd., a mobile engagement platform. The move allows SITO’s SMS messaging clients to tap 3C’s switchblade mobile marketing platform and its product-solutions, including SMS/MMS, mobile wallet, and push.

Verizon reports it is now offering unlimited data plans. It eliminated unlimited data plans from its offerings in 2011. Bloomberg reports that Verizon’s shares have dropped about 2.3 percent during the past 12 months, compared with a 78-percent surge for T-Mobile and a more than threefold gain for Sprint Corp., which has also been aggressively pushing unlimited plans.

Dollar General says it will open 1,000 stores and two distribution centers in 2017, resulting in approximately 10,000 new jobs. The announcement comes as Dollar General is testing a new, smaller-store format under a new banner.



eTail West 2017
Feb. 27-March 2, 2017 | Palm Desert, Calif.
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DRMA Chicago Reception
March 20, 2017 | Chicago
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Response Expo 2017
April 25-27, 2017 | San Diego
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Loyalty Expo, presented by Loyalty 360
May 2-4, 2017 | Orlando, Fla.
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CMO Exchange 2017
Feb. 26-28, 2017 | Los Angeles
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Natural Products Expo West 2017
March 8-12, 2017 | Anaheim, Calif.
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International Beauty Show 2017
March 12-14, 2017 | New York
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View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Retail Sales Manager - SAS Group Inc.
Location: Tarrytown, N.Y.
Posted: 2/13/17

Position: Direct Response Marketing Lead - Dell Inc.
Location: London, U.K.
Posted: 2/9/16

Position: Associate Director of Development - Johns Hopkins University
Location: Baltimore
Posted: 1/21/17

View All Jobs:
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