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Response This Week February 13, 2013

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13 Feb, 2016

DIGITAL EDITION

Response Magazine October 2012

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a2b Fulfillment

CASE STUDIES
INDUSTRY NEWS
E-commerce Packages Spared Saturday USPS Cuts 
WASHINGTON – The U.S. Postal Service (USPS) decision to end Saturday delivery in August doesn’t include shipments by online retailers.
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Long-Form Video Seeing More Ad Opportunities 
RESTON, Va. – Internet analytics company comScore says nearly 85 percent of U.S. Internet users watch 40 billion content videos monthly. And they spend, on average, five-to-six minutes viewing them. So online video is still dominated by short-form clips, much to the detriment of marketers and the ad industry, says Rich Routman, a writer with Media Post.
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Global E-commerce Breaks $1 Trillion Mark 
NEW YORK – Global E-commerce sales broke the $1 trillion mark in 2012, rising 21.9 percent from just less than $900 billion in 2011, reports digital marketing research firm eMarketer.
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FTC Issues Recommendations on Mobile Privacy 
WASHINGTON – A new Federal Trade Commission (FTC) report recommends ways mobile marketplace players can better inform consumers about their data practices.
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E-retail Spending Up 15 Percent in 2012 
RESTON, Va. – U.S. online shoppers spent $186.2 billion on E-retail purchases in 2012, up 15 percent from 2011, comScore Inc. reports. It adds that E-retail sales in fourth-quarter 2012 jumped 14 percent year over year to reach $56.8 billion.
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Chicago Reception

NEWS CORNER

Atomic Direct, a Portland, Ore.-based DRTV advertising agency, welcomes two new hires: Shelley Layton and Cydni Anderson. Layton joins Atomic as an account coordinator with more than 20 years in diverse roles including accounting, film and television production and trade show and production management. Anderson joins Atomic as a campaign coordinator and is a recent graduate of the University of Oregon with experience working for the Portland Rose Festival.

a2b Fulfillment, a third-party logistics provider with a specialty in consumer-direct order fulfillment and customer service, announces it has purchased Orchard Brands’ Haband Division warehouse facility in Eatonton, Ga. The acquisition adds 210,000 square feet of warehouse space. Ayal Latz, president of a2b, says the company has nearly filled up its 180,000 square feet of space in Greensboro and continues to grow with more than 400,000 square feet of space in three facilities in the United States and Canada.

Warner Bros. Pictures, in partnership with Travel Plaza TV and Vanilla Fire Productions, announces the industry’s first 3D advertising campaign for the upcoming action adventure “Jack the Giant Slayer.” The studio will debut a 3D film trailer that will air on the Travel Plaza TV network in hundreds of Pilot and Flying J locations, and other travel centers nationally. Travel Plaza TV has more than 300 locations with high definition 3D glasses-free televisions. During the 30-day Travel Plaza TV campaign, beginning March 1, nearly 30 million travel plaza customers will see the film trailer.

Cannella Response Television announces that Steven Schachter has joined the company as vice president of business development, media distribution. In this newly created position, Schachter will work with national and regional carriers and broadcast stations to develop new media placement opportunities for long-form advertisers and live shopping marketers. He will be based in Los Angeles. Schachter is a 10-year veteran of the DRTV industry and also worked at Motorola Broadband Communications, TVN Entertainment Corp. and Valley Magazine in California.

The Internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report. Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets. Growth forecasts for Internet radio advertising, though positive, are more modest than for other categories of digital ad spending. In 2013, the number of U.S. internet radio listeners will grow by 11.1 percent to 147.3 million.

A new survey suggests Facebook may be losing some of its luster. More than a quarter of Facebook users plan to spend less time on the site this year, with 38 percent of those ages 18-29 planning to cut back, says a new study by Pew Research. However, the study found most users (69 percent) plan to spend as much time on the site this year as in 2012, and 3 percent expect to spend more. Users devote roughly seven hours a month on average to the site compared to only about two hours each to others, such as Google, Yahoo and YouTube.

Google’s YouTube is negotiating a $50 million equity investment in music video service Vevo LLC, according to a report by Bloomberg News. Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million. The investment would be part of a broader contract to keep Vevo’s music videos on YouTube, the people said. Vevo, formed in 2009 by Vivendi SA Universal Music and Sony Corp.’s Sony Music Entertainment, and Google last year extended their existing contract until April.

A Microsoft survey indicates consumers are trying to control the way data about them is used by marketers. The report finds almost half of U.S. adults, 44 percent, say they have opted out of targeted advertising. Microsoft also reports that 65 percent of respondents say they delete cookies to control privacy, while 39 percent say they have changed their browser settings to request that sites don't track them.

SK+G Advertising announces the following new hires: Lori Lopez, media planner/buyer for the Allegiant Air account; Rachel Wadsworth, media planner/buyer for the Allegiant Air account; Piya Phungphiphadhana, assistant account executive, for the Lake of the Torches Resort Casino account at Trialogue Direct; Ashley DiTommaso, media coordinator; Yvette Hausman, database coordinator, Trialogue Direct; and Troy Gallo, account executive, for the Konica Minolta account at Trialogue Direct.

Liberty University hires Newton Media to assist in the launch of Liberty Flames Sports Network (LFSN), a new national TV and radio network to showcase live Liberty University sporting events. LFSN will launch September 2013 on broadcast stations in every market, to regional cable networks, and to national satellite platforms. Programming will feature live football, basketball and baseball, as well as other sporting events, occasionally, on a tape-delayed basis. LFSN will include “College Sports Desk,” a 30-minute daily program including news and highlights from universities across the country along with other Christian institutions.

Amazon and Overtstock are asking New York's highest court to overturn a law requiring some online retailers to collect sales tax. The so-called "Amazon tax," passed in 2008, requires Web marketers that pay commissions to New York-based affiliates – including other online companies – to collect sales tax from consumers in the state. Amazon and Overstock filed suit days after the law was passed. They argue that the law unconstitutionally interferes with interstate commerce. A trial judge upheld the law, but Amazon and Overstock appealed and the case reached New York's Court of Appeals this week.

Apple is experimenting with wristwatch-like devices made of curved glass, according to New York Times writer Nick Bilton. Reportedly, the watch would operate on Apple’s iOS platform. Apple has refused comment. “Could Timothy Cook, Apple’s chief executive, be wearing one right now, whispering sweet nothings to his wrist?” Bilton asks. But TechCrunch’s Catherine Shu says the rumor should be taken with a grain of salt. Yet, The Wall Street Journal has a source confirming that Apple’s Taiwanese partner, Hon Hai Precision Industry Co. has been working on a spate of technologies that could be used in wearable devices.

UPCOMING DR EVENTS

COMING UP:

Online Marketing Summit 2013
February 11-13, 2013 | San Diego, CA
More On Event

eTail West 2013
February 25-28, 2013 | Palm Desert, CA
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The Great Ideas Summit 2013
February 25-27, 2013 | Miami Beach, FL
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Advertising Planner - Scheduling Institute
Location: Alpharetta, GA
Posted: 1/21/13
View/Apply

Position: Senior Marketing Associate - Capital One
Location: Richmond, VA
Posted: 1/19/13
View/Apply

Position: Media Buyer - Confidential Company
Location: Midwestern United States
Posted: 1/17/13
View/Apply

View All Jobs

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