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Response This Week February 11, 2015

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11 Feb, 2015

DIGITAL EDITION

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INDUSTRY NEWS
Net Neutrality Opponents Gear Up for Lawsuits 
WASHINGTON – The fallout from Federal Communications Commission (FCC) Chairman Tom Wheeler's proposal to declare broadband service a utility continues.
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Microsoft Exec: Programmatic Ad Buying to Thrive in 2015 
NEW YORK – Esco Strong, the director of programmatic advertising at Microsoft, says programmatic will have an even bigger year in 2015 with heavy focus on automation and streamlining of operational pieces, not just the return on investment and performance aspects.
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Lawmakers Push E-mail Privacy Bill 
WASHINGTON – Lawmakers who want to require police to get a warrant to search people's e-mails are gaining a big wave of support from their colleagues – more than half the House supports the bill.
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Millennials' Time With Mobile Impacts TV Time 
BOSTON – New research suggests Millennials appear to be spending significantly less time with their TVs and computers. Each day, 77 percent watch TV compared to 86 percent of Gen Xers, and whopping 91 percent of Baby Boomers.
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Beacon Use Expands to Trade Shows, Museums and More 
GRAND RAPIDS, Mich. – The use of beacons in retail stores is well documented, but a new company is looking to place them in several nontraditional locales including buses, museums, trade shows and Fortune 500 manufacturing plants.
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NEWS CORNER

Concepts TV Productions wins three International Cinema In Industry (Cindy) Awards for three DR campaigns it produced: a bronze for BeActive; a bronze for Purrfect Arch; and a silver for Glow Candles.

Ryan Conroy joins CoreMedia Systems, a direct response media management company, as director of performance media where he will work to expand the company’s strategic partnerships.

For a second consecutive year, the Greater Beverly (Mass.) Chamber of Commerce recognizes Blue Vase Marketing as a top-5 nominee for large business of the year. The category recognizes a local business with a record of longevity, stability and success that demonstrates community consciousness with community involvement. Blue Vase is also a nominee for citizen of the year.

Hawthorne Direct, a creative, analytics and technology-driven advertising agency, announces that CEO Jessica Hawthorne-Castro is sole owner of the company, effective Jan. 1. Tim Hawthorne, founder and former chairman/CEO, will continue with the company as a board member and strategic advisor. Hawthorne-Castro, who became CEO in May 2014, joined the agency in 2007.

Japanese direct marketing leader TV Shopping Laboratory (Direct Teleshop) generates a global viral hit video for Thane Direct’s cookware brand Flavorstone. Direct Teleshop, which licensed Flavorstone Cookware from Thane Direct for the Japanese market, produced a quirky infomercial TV campaign that has garnered more than 1.6 million views on YouTube to date.

Apple’s pay-TV effort, the Apple TV box, is in licensing talks with programmers to develop an over-the-top subscription TV service outfitted with an Apple-crafted user interface, Re/code reports. Apple is exploring deals that will allow an over-the-top service offer “bundles of programming” but not the entire TV lineup that pay TV providers generally offer and sell it directly to consumers via the Web.

Reuters launches a new mobile TV news service app, Reuters TV, offering curated, personalized video news content. Currently available exclusively for the iPhone, Reuters TV is targeting informed, aware adults in their 30s and 40s who don't have the time or inclination to watch traditional TV news.

Twitter is making it easier for small and medium-sized businesses to promote Tweets that have already resonated well with their existing followers via a dashboard feature called quick promote. “Business can get their best content in front of more people,” says Buster Benson, a product manager at Twitter. Selected tweets will automatically be targeted to users who have interests similar to advertisers’ existing followers. Twitter has found that users who see a relevant promoted tweet from a business are 32-percent more likely to visit that business.

Jim Sensenbrenner (R- WI), Thomas Massie (R- KY) and Zoe Lofgren (D-CA) introduce the Secure Data Act, which would prohibit agencies from requiring that products and services contain surveillance "back doors." Those are built-in ways for government to bypass data security protections in order to collect information, but the legislators are concerned others could exploit that back door.

The Center for Digital Democracy, Public Citizen, the U.S. Public Interest Research Group and Consumer Watchdog say the Federal Trade Commission should investigate the growth in “data-oriented mergers” and ask the agency to investigate how consolidation affects consumers.

Sens. Bill Nelson (D-FL), Ed Markey (D-MA) and Richard Blumenthal (D-CT) are asking the Federal Communications Commission to investigate Verizon's decision to insert tracking headers – also known as “supercookies” – into mobile traffic. The lawmakers say the supercookies may impact policies related to consumer privacy and transparency. The men are also asking the Federal Trade Commission to investigate whether Verizon adequately disclosed its use of tracking headers in its privacy policy.

Nielsen TV ratings rival Rentrak signs one of the biggest media buying agencies, Horizon Media, as a subscriber to its “full suite” of TV ratings services, including national, local and on-demand audience data. The deal comes as Rentrak announced strong fourth-quarter results, including a 38-percent increase in revenues for the quarter, as well as its first three fiscal quarters.

UPCOMING DR EVENTS

COMING UP:

eTail West 2015
February 17-20, 2015 | Palm Desert, Calif.
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LeadsCon Las Vegas 2015
March 3-4, 2015 | Las Vegas
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DRMA Chicago Reception
March 9, 2015 | Chicago
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Response Expo 2015
April 21-23, 2015 | San Diego
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Direct Response Marketing - Interline Brands
Location: Florida
Posted: 1/29/15
View/Apply

Position: Christie Brinkley Authentic Skincare Brand Manager - Atlantic Coast Media Group
Location: Jersey City, N.J.
Posted: 1/9/15
View/Apply

Position: Keranique Brand Manager - Atlantic Coast Media Group
Location: Jersey City, N.J.
Posted: 1/9/15
View/Apply

View All Jobs:
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