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Response This Week February 10, 2016

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10 Feb, 2016

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CASE STUDIES
INDUSTRY NEWS
A Salute to History: 2016 DR Hall of Fame Inductees Announced 
SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees for 2016 class of the Direct Response Hall of Fame. The group features eight legends in the DR marketing world. They are: John Cabrinha, Dan Danielson, Leeza Gibbons, Linda Goldstein, Jack Kirby, Toni Knight, Jeffrey Knowles, and posthumous inductee Bob Marsh.
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Mobile Influence on Store Sales Grows Past $1 Trillion  
CAMBRIDGE, Mass. – U.S. shoppers spent $334 billion online last year. In physical stores, they spent $2.9 trillion, but a new study from Forrester Research says mobile influenced more than $1 trillion of those physical sales.
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More Than Half of Americans Will Watch Streaming TV in 2016  
NEW YORK – New research on digital video consumption says 2016 will be the first time more than half of the U.S. population will watch TV shows online at least once a month.
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ANA: Half of Brands Use Startups for Social Media, Content 
NEW YORK – A new study from the Association of National Advertisers (ANA) found that about half of brands turn to startups for social media and content development and management.
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New Deal Could Boost Local TV Broadcast Programmatic 
LOS ANGELES – Independent media services agency U.S. International Media (USIM) has struck a deal with the Sinclair Broadcast Group and Tribune Broadcasting Co. to create a one-stop, single invoice television buy guaranteed and posted on Rentrak’s TV ratings.
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NEWS CORNER

CoreMedia Systems expands its senior leadership team by promoting four long-time employees: Garrett Alston is now vice president/director of client services; Gregory Brooks becomes director of development; Joe Diaco advances to vice president of client performance; and Gabrielle Schueler rises to vice president/director of product management.

Concepts TV Production hires Jon Calderaro as a senior producer for the East Coast branch. Calderaro was director of West Coast operations for Concepts West from 2000 to 2008. Additionally, broadcast public relations veteran Sky Hanstein is leading the expansion of Concepts TV Productions’ Concepts Video: Corporate Communications division. He recently completed a successful live satellite media tour promoting National School Choice Week in San Francisco. ConceptsVideo will now offer satellite media tours and video news release services, under Hanstein’s purview.

Bespoke Marketing, a Toronto-based marketing firm that focuses on live shopping sales, hires Rose Mann and Ines Popovic, both formerly of Thane Direct.

Ameridial, Northeast Ohio’s customer service solution center, announces two promotions: Matt McGeorge is named executive vice president, and Craig Vretas is named vice president of healthcare services.

Autobytel Inc., a provider of online automotive services, announces the two overall winners of the 2016 Autobytel Car and Truck of the Year Awards: Chevrolet and Honda for the redesigned 2016 Chevrolet Volt and 2016 Honda Pilot.

Assembly, MDC’s full-service media agency, launches a series of sports sponsorships for Hotels.com, an online booking website, with exclusive integrations on weekly ESPN sports segments and sports programming on TNT.

Presidential candidate Bernie Sanders joins five Democratic senators to criticize broadband providers’ “troubling and questionable” billing practices. The lawmakers named Comcast as an example and its cable modem rental fees, which now come to $120 a year. Consumers say Comcast charges them rental fees even after they purchased their own modems. “A lack of competition in the market has left many Americans without robust options when purchasing cable and broadband,” states the senators’ letter.

Maryland lawmakers introduce a bill modeled on a similar law in California that outlaws non-disparagement clauses – contractual terms that restrict consumers’ right to comment on the business. The measure comes as Congress is considering whether to prohibit those kinds of clauses nationwide.

Officials from Europe and the U.S. agree to a framework for a new pact called the EU-US Privacy Shield, which will allow tech companies to transfer data about Europeans to America. The pact will require U.S. companies to “commit to robust obligations on how personal data is processed and individual rights are guaranteed,” says the European Commission. The Department of Commerce will now monitor those commitments, which are enforceable by the Federal Trade Commission. 

IBM acquires it third agency in less than three weeks. Its latest acquisition is ecx.io, a European shop based in Dusseldorf. Last week, it announced plans to buy Berlin-based Aperto. That followed a pending deal to buy U.S.-based Resource/Ammirati.

Viacom names CEO Philippe Dauman executive chairman of the company, succeeding Sumner Redstone, who becomes chairman emeritus.

A survey from mobile location firm Retale says 60 percent of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65 percent), using social media (50 percent), playing games (47 percent), watching videos (45 percent), and listening to music (45 percent). After their erroneous click, respondents said they felt annoyed (68 percent), frustrated (45 percent), or angry (22 percent).

UPCOMING DR EVENTS

FEATURED EVENTS:

eTail West 2016
February 22-25, 2016 | Palm Desert, Calif.
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DRMA Chicago Reception
March 7, 2016 | Chicago
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Response Expo 2016
April 26-28, 2016 | San Diego
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ALSO COMING SOON:

CMO Exchange 2016
February 21-23, 2016 | San Diego
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The Great Ideas Summit 2016
February 22-24, 2016 | Orlando, Fla.
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Project Marketing Manager - Central 1 Credit Union
Location: Vancouver, B.C., Canada
Posted: 2/2/16
View/Apply

Position: Senior Marketing Specialist, Direct Response - C Spire
Location: Ridgeland, Miss.
Posted: 1/20/16
View/Apply

Position: Marketing Manager - National Journal Group
Location: Washington, D.C.
Posted: 1/15/16
View/Apply

View All Jobs:
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