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Response This Week Feb. 29, 2012

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29 Feb, 2016

DIGITAL EDITION

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CASE STUDIES
INDUSTRY NEWS
DRMA Announces Drive to Support Amber Golden Education Fund in Honor of Industry Legend Ray Golden 
In recent months, direct response industry legend Ray Golden has been fighting a battle against lung cancer. Just a week ago, he was moved into hospice care. In honor of his years of service to the DR business and the legions of friends he made in our world, Response and the Direct Response Marketing Alliance (DRMA) are making Golden’s final wish our DRMA Cares project between today and Response Expo 2012: building support for the Amber Golden Education Fund.
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Canoe Ventures Shuts Down Interactive TV Ad Operations 
Cable-industry consortium Canoe Ventures has shut down its interactive television (ITV) advertising operations in order to focus on video-on-demand and its TV Everywhere dynamic ad insertion, according to multiple media reports.
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White House Unveils Consumer Privacy Bill of Rights 
The White House has released its "Consumer Privacy Bill of Rights" for online consumers, part of an overall strategy to improve consumers' privacy protections and ensure that the Internet remains an engine for innovation and economic growth, according to an official statement by the Obama administration.
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FTC Settles Energy Efficiency Claims with Window Marketers 
The Federal Trade Commission (FTC) has settled charges with five window marketers over "exaggerated and unsupported claims" about the energy efficiency of their windows and the cost-saving benefits that the window products afford consumers, according to an official FTC statement.
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Smartphone Adoption Continues to Drive Mobile's Future, comScore Reports 
In no surprise to anyone who's used a cell phone even once in the past 10 years, smartphone adoption among consumers will continue to drive mobile innovation and mobile media consumption, according to the "2012 Mobile Future in Focus" report by comScore Inc.
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Job Board

NEWS CORNER

Northern Response Intl. Ltd. reports full nationwide retail placement of eight new best-selling DRTV and retail fitness items, including: I.M. Rings, The Rack, Ab Wave, Ab Champ, Chest Magic, Weighted Vest, Universal Dip Station, and Ab Evolution.

Cesari Direct hires Janine Reynolds as media operations specialist and Jan Van Court as campaign management executive.

DirectAvenue, a Carlsbad, Calif.-based direct response and brand TV media buying agency, announces the addition of Operations Manager Luigi Cicciari to its team.

TARGUSinfo announces the launch of Describe Targets, an innovative functionality within the ElementOne Marketing Analytics platform.

EAKC Investments Inc., a New York-based direct response marketing and campaign management firm, announces the formation of a new division, DirectWeb, that will provide direct response marketers with E-commerce web sites specially made to maximize sales generated by direct response advertising, as well as provide complete traditional Web marketing and social media marketing to enhance traffic and sales.

Mutiny Pictures’ Director Michael Pierce captures the real life story of Connie and Thomas Kugelman, a married couple that avoided tragedy by trying Health Fair's Ultrasound Test for the Heart and Arteries.  In the production for Real People for DPN USA, viewers learn that Thomas' life was saved by his visit when a severely blocked carotid artery was discovered during his exam.  He was able to have surgery after this discovery and is no longer a high-risk stroke candidate.

Shirin Peykar is appointed vice president of direct response at Univision Communications Inc.

buySAFE Inc. determines it materially increased website conversion and sales while also improving the overall customer purchase experience for BudsGunShop.com.

Mobile advertising specialist StrikeAd partners with Cognitive Match, developer of the Dynamic Creative Optimization solutions, to deliver personalized mobile ad campaigns.

Idomoo launches its Idomoo Vaas (video as a service) platform, which automatically generates unique videos for each customer with a personalized messages and relevant offers.

Cloud-based integrated marketing software company Aprimo announces a new campaign management feature for Aprimo Relationship Manager: Extended Data Source, which allows users to pull information from other databases into a Teradata database and integrate the information into their marketing campaigns.

WE Magazine for Women names LinkedIn marketing expert Kristina Jaramillo one of the top 100 women in E-commerce and one of the top 40 women to network with on LinkedIn.

Click here for Jackie's Journal archives.

UPCOMING DR EVENTS

COMING UP:

eTail West 2012
27 Feb, 2012 - 3 Mar, 2012 | Palm Desert | California | United States (USA)
More On Event

The Great Ideas Summit 2012
27 Feb, 2012 - 29 Feb, 2012 | Miami | Florida | United States (USA)
More On Event

Natural Products Expo West
8 Mar, 2012 - 11 Mar, 2012 | Anaheim | California | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Marketing, Bluefly
Location: New York, NY
Posted: 2/8/12
View/Apply

Position: Senior Retention Manager, BUYSEASONS Inc.
Location: New Berlin, WI
Posted: 2/2/12
View/Apply

Position: Junior Media Buyer, DirectAvenue
Location: Carlsbad, CA
Posted: 1/31/12
View/Apply

View All Jobs

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