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Response This Week Feb. 22, 2012

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22 Feb, 2016

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INDUSTRY NEWS
DMA in DC Connects Industry, Government Leaders on March 26-27 
The Direct Marketing Association (DMA) will host "DMA in DC 2012" on March 26-27, allowing marketers to take a deep dive on critical policy issues facing them. The two-day event, presented by Venable LLP and sponsored by Response Magazine (among others), will feature an evening keynote by U.S. Representative Mary Bono Mack (R-CA) on March 26, as well as visits to congressional offices on March 27.
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NEWS CORNER

The Direct Response Marketing Alliance (DRMA) and Response Magazine invite you to the annual Chicago Reception, held during the International Home+Housewares Show. The event is set for Monday, March 12, from 6-9 p.m. at the Dana Hotel and Spa’s hip 26th floor location at 660 N. State St. in Chicago. All guests must RSVP (by March 5) here.

a2b Fulfillment, a Greensboro, Ga.-based third-party logistics provider, integrates systems with PacNet Services, an international payment processing company that clears E-commerce and mail order payments in the national currencies of more than 130 countries.

Hawthorne Direct announces the addition of Post Production Supervisor Todd Kniss and Associate Producer Ashley Harsen.

The 33rd annual Telly Awards honors El Segundo, Calif.-based C Spot Run Productions LLC in three categories: Film and Video – Beauty and Cosmetics, Commercials – Beauty and Cosmetics, and Copywriting for its DRTV hybrid spot of Magic Minerals by Jerome Alexander for JML.

Chicago-based marketing agency commonground hires Jay Farrell as executive vice president of agency development.

LocalResponse launches a pro version of its analytics and action platform for marketers.

Pitney Bowes names Jeff Crouse as vice president and general manager of small and medium business for its North American mailing division.

Mobile ad startup Kiip hires Zynga’s advertising chief , Manny Anekal, as chief executive officer.

Viggle, a mobile loyalty rewards program company, acquires tech company Loyalize, which enables brands to engage with live TV audiences on mobile devices.

Ogilvy & Mather Chicago names Lee Newman as president of the unified agency.

Lin TV promotes Michael Kelly to vice president of sales.

Opera Software acquires mobile ad networks Mobile Theory and 4th Screen Advertising.

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UPCOMING DR EVENTS

COMING UP:

eTail West 2012
27 Feb, 2012 - 3 Mar, 2012 | Palm Desert | California | United States (USA)
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The Great Ideas Summit 2012
27 Feb, 2012 - 29 Feb, 2012 | Miami | Florida | United States (USA)
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Natural Products Expo West
8 Mar, 2012 - 11 Mar, 2012 | Anaheim | California | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Vice President of Marketing, Bluefly
Location: New York, NY
Posted: 2/8/12
View/Apply

Position: Senior Retention Manager, BUYSEASONS Inc.
Location: New Berlin, WI
Posted: 2/2/12
View/Apply

Position: Junior Media Buyer, DirectAvenue
Location: Carlsbad, CA
Posted: 1/31/12
View/Apply

View All Jobs

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