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Response This Week December 9, 2015

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9 Dec, 2015

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INDUSTRY NEWS
Some Agencies Shunning Programmatic Ad Spending on Local TV 
CHICAGO – More than two-thirds of U.S. ad agency professionals said they won't be allocating programmatic ad spending on local television, including spot and cable TV, according to new research by media management firm Strata.
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4.8% of Consumers to Cut Cord, Seeking Lower Prices and More Choice  
DURHAM, N.C. – More consumers are looking to cut cable and satellite for over-the-top (OTT) or over-the-air options, says a new survey by TiVo's Digitalsmiths unit.
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AT&T's DirecTV to Become AT&T Entertainment 
NEW YORK – Starting in January, AT&T will start transitioning its DirecTV satellite business name to AT&T Entertainment, according to an AT&T memo obtained by news and technology site, DSL Reports.
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Overloaded With Orders, Advertisers Halt Campaigns 
NEW YORK – It's one of the better problems to have – too many orders – but a problem nonetheless. In fact, on Cyber Monday, some brands found themselves facing so many orders that they briefly halted their advertising campaigns.
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AT&T Says Net Neutrality Is Stifling Its Creativity 
DALLAS – An AT&T executive says his company has avoided offering new services because of worries about violating net neutrality rules.
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NEWS CORNER

Bluewater Media hires Gina Pomponi as president of the media division. Pomponi comes to the position with 25 years of experience in direct response marketing, strategy, media buying, and management. She joins Bluewater after five years as a senior vice president at Mercury Media. 

Optimal Payments, a global payment solution provider, announces its new brand identity and company name, Paysafe. The company offers relevant solutions for every payment eventuality.

Daniela Todorovic, former president of international sales at Thane Direct, forms Bespoke Marketing to distribute licensed products as the exclusive representative of Thane’s wide assortment of products to the growing number of live shopping platforms worldwide.

A+E Networks and AOL ink a programmatic deal in which A+E will use AOL’s technology for both advertising and publishing purposes, optimizing monetization across A+E Networks’ video and display inventory to drive personalization across the networks’ portfolio. AOL will set aside premium video and display ad inventory for promotion and tune-in for A+E Networks’ programming.

Pro Media Group books $24.4 million in revenue in 2014 by straddling the line between creative and analytical work, through its offering of creative services to health, law, and insurance companies. 

MagNet, which tracks single copy sales at retail for U.S. magazine publishers, says the total number of print magazines sold via newsstands and other retail channels fell 10.3 percent – from 128.8 million in third-quarter 2014 to 115.5 million in 3Q 2015. The total dollar value of these sales fell 9.8 percent, from $697 million to $628.9 million.

NBCUniversal appoints Verizon marketing exec John Harrobin as CMO of its ad sales unit, the Content Innovation Agency. He will report to Linda Yaccarino, chairman, ad sales and client partnerships.

Google speaks in favor of the Email Privacy Act. The bill would require law enforcement officials to obtain a warrant in order to read the private emails of users. The bill has been written to update the Electronic Communications Privacy Act, which was passed in 1986.

Cablevision Systems forms a long-term addressable TV partnership with GroupM’s Modi Media advanced television unit. Modi Media will be able to reach high-value audiences for its clients by using Cablevision’s Total Audience Application, which automates planning and optimization of advanced advertising campaigns. The companies say addressable advertising is growing fast, representing a third of Cablevision’s total advertising business.

The Wall Street Journal launches a new annual magazine dubbed “The Future of Everything.” The glossy will be a supplement to the Journal’s Dec. 11 edition, although the company is calling it a “standalone” and adding that it will be recurring print product.

The Federal Trade Commission (FTC) hires privacy guru Lorrie Faith Cranor, a computer scientist with Carnegie Mellon University, to serve as its next chief technologist. Cranor is a tough critic of the online ad industry’s privacy initiatives.

A new Connected Life study says the average millennial spends 3.1 hours a day on mobile devices. U.S. millennials prioritize social over other forms of media, with 71 percent using social media daily and 76 percent watching online video. This age group is also the most likely to adopt new buying methods, with 9 percent of U.S. millennials using mobile payment applications daily. 

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager - Modis
Location: Oakland, Calif.
Posted: 11/26/15
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Position: Membership Director - American Nurses Association
Location: Silver Spring, Md.
Posted: 11/20/15
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Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15
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