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Response This Week December 5, 2012

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5 Dec, 2012

DIGITAL EDITION

Response Magazine October 2012

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As Seen On Response TV
INDUSTRY NEWS
Two Big Days, Billions of Bucks  
SAN FRANCISCO – We now know the three most popular words consumers typed into their search engines on Monday, November 26: “cyber Monday deals.” Google says, that with more than 1 million searches that day, it was the top search query on google.com.
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Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013  
NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad spending will rise from 4.1-percent growth in 2013 to a more robust 5.6-percent growth in 2015, reaching $574 billion. ZenithOptimedia, GroupM and Magna Global offered their predictions at the UBS Global Media & Communications Conference in New York on Monday. GroupM is also calling for moderate growth next year – 4.5 percent.
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Singles, Couples Differ in Mobile Device Preferences 
ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It turns out marital status does, too.
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Mobile Search Budgets Skyrocket for Smartphones, Tablets 
ATLANTA – Search marketers are opening their wallets wide for mobile search.
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Digital Video Ads To Increase, Report Says 
NEW YORK – Consumers are spending more time viewing video ads so marketers are adding more dollars in the genre, according to a new eMarkteter report, “Video Advertising Benchmarks: Key Data, Trends and Metrics.”
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Job Board

NEWS CORNER

There will not be an issue of Response This Week next Wednesday. We will return on Wednesday, Dec. 19.

Media Design Group welcomes another director of business development to its team: Caroline Lacsamana Cook comes from a background working with Fortune 500 companies and joins the direct response team to strategize and develop new and campaigns.

John Whitlock, the former Viacom Media Networks director of sales, joins Bellatrix Media to head up West Coast sales for the company’s unwired networks, including the American Target Network® (ATN) covering the cable TV footprint.

NPD DisplaySearch reports that this is the season when tablet sales will finally outpace laptop sales in the U.S. Senior Analyst Richard Shim writes in the company blog this week that in Q4 tablet shipments will hit 21.5 million units – not only matching but far surpassing the 14.6 million projected for notebook sales.

Digital magazine newsstand Next Issue (which launched earlier this year with an all-in-one app strategy that gives subscribers unlimited access to titles in the newsstand for either a $9.99 monthly fee for most of the titles or $14.99 for additional “premium” titles) is adding seven new titles to its app-based newsstand: ESPN The Magazine, Fast Company, Food & Wine, Men’s Fitness, Men’s Journal, New York Magazine and Travel + Leisure.

J.R. McCabe joins Time Inc. from Meredith Corp. to run a new digital video unit. As vice president and chief video officer at Meredith, McCabe helped the company build and launch Meredith Video Studios, where he oversaw all branded entertainment development, broadband video sales, syndication and ad sales for MVS.

A group working to set standards to implement a do-not-track mechanism has tapped privacy expert Peter Swire to forge a consensus between privacy advocates, computer scientists and industry representatives. Swire, a law professor at Ohio State University, will serve as co-chair of the World Wide Web Consortium’s Tracking Protection Working Group.

Vanson Bourne, a U.K.-based marketing and research outfit, finds – in a survey of consumer attitudes in the U.S., U.K., Australia, France, and Germany – that 65 percent of respondents would stop using a brand if it annoyed them on a social media site.

Nearly 80 percent of marketers report shifting into branded content either at a moderate or aggressive pace, according to the Custom Content Council in partnership with ContentWise. “The stability of brand content spend in the face of overall marketing budget decline proves the staying power and efficacy of content marketing,” says Lori Rosen, executive director at the Custom Content Council.

Spectrio, which specializes in video-based marketing, announces it has chosen Wovenmedia to provide cloud-based video publishing support that will allow Spectrio to create and manage branded video channels for digital out-of-home display nationwide, including place-based networks reaching audiences in healthcare, automobile, and quick-service-food venues.

BIA/Kelsey predicts that social media advertising spending will jump from $4.6 billion in 2012 to $9.6 billion in 2016 – a cumulative annual growth rate of 19%, with social display advertising of various kinds increasing from $3 billion to $5.4 billion over the same period.

Data tech platform Invodo, which provides video commerce solutions for brands and retailers, says consumers who watch product videos on mobile devices are three times as likely to make a purchase. Invodo analyzed 30,000 ratings of videos from more than 100 retailer and brand clients and found that about 55 percent of complaints in comments came from consumers who said the video didn’t present a complete description of the product.

UPCOMING DR EVENTS

COMING UP:

DRMA Winter Bash
December 11, 2012 | New York, NY
More On Event

2013 International CES
January 8-11, 2013 | Las Vegas, NV
More On Event

NRF 102nd Annual Convention & Expo
January 13-16, 2013 | New York, NY
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Consumer and Online Marketing Director - Sounds True Inc.
Location: Louisville, CO
Posted: 11/14/12
View/Apply

Position: Assistant or Associate Professor, Public Relations - University of Rhode Island
Location: Kingston, RI
Posted: 11/12/12
View/Apply

Position: Director - Mullen Marketing Search
Location: New York, NY
Posted: 10/11/12
View/Apply

View All Jobs

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