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Response This Week December 3, 2014

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3 Dec, 2016

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INDUSTRY NEWS
Mobile Emerges as Game Changer for Black Friday, Cyber Monday 
NEW YORK – The word to remember about Black Friday through Cyber Monday sales results in 2014 is mobile.
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Mobile Edging TV in Time Usage, Report Says 
SUNNYVALE, Calif. – Consumers now spend more time on their mobile devices than their TVs, according to a report from Flurry, a mobile ad firm.
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Advertisers Can Create Offers on Twitter 
NEW YORK – Social media giant Twitter has launched a pilot called Twitter Offers that lets brands create ads and share them with Twitter users.
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Most Mobile Shopping Comes via Web, Not Apps 
NEW YORK – Most E-commerce traffic comes from retailers’ mobile websites, not their apps, says a new report from Millward Brown, a research agency.
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BBT Wants to Help Find CableCARD Successor 
WASHINGTON - Beyond Broadband Technology (BBT), a cable-backed consortium that has developed a downloadable security system for set-tops and other devices, has asked to be a part of the working group focused on a finding a successor to the CableCARD.
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NEWS CORNER

Media Design Group moves to 12300 Wilshire Blvd. in Los Angeles, two miles north of its previous space in Santa Monica, Calif.

Three Dog Logistics announces that Yvette Diamond is now the company’s COO. Diamond has been working with Three Dog as a consultant for the past three years and developed benefits programs, a marketing strategy and standard operating procedures.

YANGAROO Inc. announces an arrangement with the global advertising distribution company Adstream to distribute television commercials for selected clients to Canadian broadcast destinations.

Harvest Growth launches Word Up Hats (worduphat.com), a customizable baseball hat, that’s being tested in a Kickstarter campaign using crowd funding starting Dec. 15.

AT&T plans to complete its major initiative to expand its ultra-fast GigaPower fiber network in 25 major metropolitan areas nationwide, including 21 new major metropolitan areas.

Tumblr debuts a mobile-only sponsored unit with targeting capabilities across user interest, gender and geography. If users click on the install app button in the sponsored post, it will direct them to Apple’s App Store or Android’s Play Store – depending on their mobile operating system – to download.

NBC declares victory in the November sweeps race in the 18-49 demo, while CBS leads the Big Four broadcasters in total viewers for the month. From Oct. 30 through Nov. 23, NBC averaged a 2.3 live-plus-same day Nielsen rating among adults 18-49. ABC is in second at 2, followed by CBS at 1.8 and Fox at 1.3. This is NBC’s third straight November sweeps win in the demo.

Epix launches its own TV app on Google Chromecast, giving authenticated users access to its movie library and original content. Through relationships with cable, satellite and telco partners, Epix is available to more than 50 million homes nationwide.

The Home Depot Inc. faces at least 44 lawsuits connected with a data breach that affected the retailer from April-September 2014.

The Federal Trade Commission (FTC) alleges in a complaint that Deutsch L.A. deceived consumers with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter. The FTC's charges stemmed from a January 2012 E-mail sent by Deutsch L.A. to employees, requesting that they tweet about the $250 gaming console.

The New York Times appointments Kinsey Wilson as editor for innovation and strategy, a new role. Wilson will handle expanding the newspaper’s mobile strategy and creating new digital products.

The BabyCenter report dubbed “Mobile Influence on Moms’ Path to Purchase” says 79 percent of moms use their mobile devices specifically for shopping while in the store. Moms buying new products and testing new brands rose from 47 percent in 2013 to 59 percent in 2014.

UPCOMING DR EVENTS

COMING UP:

DRMA Winter Bash
December 9, 2014 | New York
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2015 International CES
January 6-9, 2015 | Las Vegas
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NRF 104th Annual Convention & Expo
January 11-14, 2015 | New York
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Response Expo 2015
April 21-23, 2015 | San Diego
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Products Business Manager - American Speech-Language-Hearing Association
Location: Rockville, Md.
Posted: 12/1/14
View/Apply

Position: Director of Events and Coaching - Glazer-Kennedy Insider's Circle (GKIC)
Location: Chicago
Posted: 11/26/14
View/Apply

Position: Director, Direct Response Marketing - Actegy Health
Location: Indianapolis
Posted: 11/19/14
View/Apply

View All Jobs:
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